Salesfusion Software

4.12 / 5 (59)

Our advisors have recommended this product 1 time in the last 30 days

About Salesfusion


Salesfusion is a cloud-based marketing solution that provides midsize businesses tools to engage audiences and measure marketing targets. The solution can also be deployed on-premise.

Salesfusion offers a functional suite of applications including Sales Automation and Customer Service and Support. Its Marketing Automation module, which is available on a standalone basis, is equipped with tools for lead scoring and nurturing, budget management, marketing analytics, media planning, and marketing resource management.

Salesfusion offers various custom email templates for email marketing campaigns and a social media dashboard that tracks businesses' integrated social media publishing. It also allows users to track incoming traffic, uncover unknown visitors, capture real-time data, analyze impact of SEO on website traffic and more.

Lead scoring, account scoring, lead management and CRM functionalities are some of the additional features of Salesfusion. It offers services on a monthly subscription basis that includes support via phone and email.



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Supported Operating System(s):

Web browser (OS agnostic), Windows 8

59 Reviews of Salesfusion

Average User Ratings

Overall

4.12 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(18)

4 stars

(30)

3 stars

(9)

2 stars

(2)

1 stars

(0)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 59 reviews

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December 2018

Rosina from XSE Group

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2018

An excellent tool that can grow with you

I had experience with Salesfusion already in place at a previous position, but after that it was my first choice when needing a new automation tool in my current position. In the meantime I worked with Pardot and Marketing Cloud, but still chose Salesfusion. The functionality and price are excellent, and the team is exceptional, not only in onboarding and everyday help, but in hearing suggestions and implementing them.

Pros

Salesfusion offers very robust functionality - easily rivaling, if not coming out ahead of, Pardot and Marketing Cloud - at affordable prices for all tiers. Plus it is very easy to use. But, if you have any problems, the team is very responsive and helpful. Small companies and big companies alike can benefit from Salesfusion; when you grow, it can easily grow with you.

Cons

It is nitpicking, but I would like a little more functionality in the nurture campaign builder; the ability to add conditional steps based on peoples' behavior in the connected CRM data rather than just interactions with the campaign or website visits. For instance, "Is the customer's last order date in the last X days?": if yes, Branch A, if no, Branch B. With that I wouldn't need multiple campaigns to handle what is really just the one journey.

January 2019

Kirsten from Kyloe Partners

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

January 2019

Great Marketing Automation Tool - Straightforward and easy to use

Salesfusion has helped our marketing team save time and made creating campaigns so much easier! We've gone from manually updating lists using Excel files and constantly re-adjusing emails to make them look good on all platforms to make things work with only a few clicks! I definitely love Salesfusion, the ease-of-use and integration between CRM and MA platform!

Pros

Salesfusion has made it very easy for my CRM (Bullhorn) to be connected and synced with Salesfusion. I never have to push information manually - everything is done automatically. The drag and drop email, form and landingpage builder is incredibly easy to use and everything will look exactly like it does on your preview screen, in your once it's live/sent. This is something that doesn't apply to all marketing automation tools! Setting up leadroutes and smart nurtures is also incredibly easy and the customer service and training is also great.

Cons

The only thing I am not a 100% a fan of is the Events section - it doesn't have the drag and drop builder YET. I know they are working on it, but currently it's a bit more difficult and you need to know your way around HTML to get a good looking email and landingpage - although you can copy this from your drag and drop emails and landingpages if you know your ways around pulling this HTML from the source. This is the only thing I dislike.

February 2019

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Customer support

5.0

Functionality

4.0

February 2019

Powerful Tool for Power Users

SalesFusion handles the demanding tasks we need it to but there is a bit of a learning curve involved. The interface seems to be designed purely to accomplish the tasks it needs to with the User Interface taking a backseat. This is fine for those who have more complex marketing tasks to complete but maybe not for the average consumer. I will say, however, they are working hard to make the interface more user-friendly and easy to use. In the 3 years I have personally been using the software they have added many new "drag and drop" features which have made things much easier.

Pros

Support is helpful. Constantly working on improvements. Can accomplish complex tasks.

Cons

Too many layers to the interface. Not the most user-friendly.

March 2015

Andra from CentricsIT


Ease-of-use

4.0

Customer support

4.0

Functionality

4.0

March 2015

Good Marketing Automation and Lead Nurturing Tool

Pros

Compared to competitors, Salesfusion offers a good value for the price. Although reporting takes some technical skills and understanding of the system, it give valuable insights into the data and can be utilized in creative ways. Landing pages are easy to create and use, once you get accustomed with the system, and they can be easily customized if you have knowledge of HTML. The Web Forensics piece offers great insight into website visitors and daily traffic.

Cons

The new tiered customer services process seems to be a bit of a hassle sometimes, with you having to explain the issue multiple times to the different tiers you're transferred to. However, the support representatives are very patient and kind, and they make you feel like they genuinely want to help get to the bottom of the issue. There seem to be occasional bugs with reporting or alerts, but their customer service team is pretty good about fixing the issues in a timely manner.

January 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

4.0

Customer support

5.0

Functionality

4.0

January 2019

One year in

The onboarding training process was very thorough and I refer back to those videos often. Once I got hands on, everything was pretty user-friendly, but once in a while things don't work when they should work (have to be deleted and readded and then it works).

Pros

I really like the ease of use for certain parts of the system - the landing page builder and the nurture campaign flow come first to mind.

Cons

I don't like that the different pieces of the system don't match each other (email builder vs landing page builder). And that they don't always work together (event module doesn't play nice with everything).

February 2019

Anonymous

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

February 2019

Great Value,

We are using Salesfusion to gain visibility into lead behavior and funneling leads to sales.

Pros

The software is feature-rich. The team is focused on delivering new features and functionality regularly.

Cons

More attention needs to be paid to the upgrade/improvement of existing features to align with a marketer's day-to-day tasks. (This seems to be a priority in 2019 however)

April 2010

Matt from Flimp Media

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

April 2010

The Swiss Army Knife of Email Marketing Tools!

For the money, this has got to be one of the best pieces of software available. Whether you're looking for a good CRM, a dynamic ESP, or a powerful Web analytics tool, SalesFUSION has you covered. I only wish I had more time to use all of its many features!

Pros

The biggest pro to SalesFUSION is the customer service. Jamie Whited is our rep, and I have never encountered a more professional, helpful and responsive member of a Customer Service team. The software is extremely powerful. It gives us extraordinary visibility into our website traffic and the things that influence it. Drip and trigger campaigns are easily executed, surveys are quickly developed and deployed, and the combination WYSIWYG/HTML email editor allows me to do anything I want to an email. I could not ask for more.

Cons

The only downside to SalesFUSION is that with all of its features, it takes some time to learn all of the platform's capabilities. That said, there is ample documentation to make the learning process easier, and there's always someone available to answer any questions you might have. SalesFUSION allows me to do things that I didn't even know I should be doing, so learning about the product felt more like learning about marketing best practices. That's the kind of value you get with SalesFUSION. (And yes, that's really the worst thing I can say about it!)

January 2019

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Customer support

4.0

Functionality

4.0

January 2019

Easy-to-use platform with small hiccups

Pros

Salesfusion is incredibly easy to use. Unlike other, more sophisticated email automation tools, Salesfusion is surprisingly intuitive with drag-and-drop email functionality and integration with CRM tools. The platform is straight-forward and clean, and the service requests we've made are typically handled quickly and professionally.

Cons

Compared to other tools, Salesfusion is fairly basic. We've had a number of instances where the platform is down and our account reps aren't able to give us a reason as to why. Those instances have occasionally had an impact on our operations, but generally, the platform has many more positives than negatives for us.

January 2019

Leighton from Corporate Technologies Group, Inc.

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

January 2019

Salesfusion Software Review

Salesfusion is helping our company automate marketing that would be extremely difficult otherwise. We are able to reach our leads and prospects easily and efficiently.

Pros

Overall, Salesfusion is easy to use. I am impressed with the new landing pages and forms having a fresher, more modern look. I'm excited too see the new features coming this year.

Cons

With all of the changes that Salesfusion is making for their new version, they should have made some sort of redirect, or have their new options redirect from the legacy options (i.e. landing pages). Nurture and drip campaigns are hard to set up within the software. I can never get them to work correctly or know if I am doing something wrong.

February 2019

Rachel from Lerner Publishing Group

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2019

Easiest transition ever

We have increased our marketing outreach in both volume and engagement. The transition from our previous platform was very well managed, training was well thought out and implemented, follow up support has been great. I've been through this transition several times, and am very impressed with Salesfusion, who actually made it fun and easy.

Pros

Salesfusion is designed for marketers, and feels like it. Features make sense, the new email and landing page builders are much easier to use, and the impact it had on our marketing efforts was immediate.

Cons

Doesn't have as many advanced features as some other software (progressive polling and dynamic content).

January 2019

Monica from Q'Straint

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

So Many Possibilities

Great. They have a great software as well as staff.

Pros

Salesfusion has more capabilities than any other email marketing system I have ever used.

Cons

Learning it was difficult. It's a very vast software. The training webinars and Salesfusion University make up for that how.

January 2019

Nick from Trade Risk Guaranty (TRG)

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

January 2019

Salesfusion Marketing Automation Review

Pros

Fairly easy to use, amazing customer service and support, natively integrates with Saleslogix/Infor CRM, frequently updated, very powerful automation software

Cons

Nothing that you wouldn't otherwise experience form similar platforms.

April 2010

April from ProSource

Review Source: Capterra


Ease-of-use

4.0

Customer support