About SimplyCast

SimplyCast is a cloud-based marketing automation solution for small, midsize and large organizations. It caters to various industries including automation, education, health care, hospitality, media and entertainment, nonprofits, political marketing, real estate and restaurants. Primary features include Customer Relationship Management (CRM), calendar, email marketing, Facebook automation, fax marketing, landing pages, SMS marketing and reporting.

Other features include sonar web tracking, surveys, alerts, event management, teleconferencing, Interactive Voice Response (IVR) and lead nurturing. It allows users to target the leads personally using the contact profiles, landing page and website analytics. It can help users find the hottest leads and turn them to...


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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Linux, Web browser (OS agnostic), Windows 2000, Windows 8

22 Reviews of SimplyCast

Average User Ratings

Overall

3.50 / 5 stars

Ease-of-use

3.5

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(11)

11

4 stars

(3)

3

3 stars

(1)

1

2 stars

(0)

0

1 stars

(7)

7

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 22 results

July 2017

Mark from Pomerleau Inc.

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Construction

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2017

Simply Awesome

Pros

Customer service works closely with the Dev team Easy to use interface Lots of video tutorials A host of useful tools for simple automation.

Cons

There is a lot of 'saving progress" prompts, mind you I've never lost work. Wish you could zoom in the canvas.

March 2020

Chad from SickKids

Company Size: 10,000+ employees

Industry: Hospital & Health Care

Time Used: Less than 6 months

Review Source


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2020

Great new platform that needs more recognition!

Outstanding.

Pros

The product is exceptionally easy-to-use and the customer service is extraordinary. My Account Manager, [SENSITIVE CONTENT HIDDEN], is light-speed and generally resolves any issue (not there is many) within an hour.

Cons

There was a little bit of difficulty getting the email authentication working but I take it that this was my company not SimplyCast.

Reasons for Choosing SimplyCast

Unique, better customer service, more engaging, new, modern, different, friends recommending it, more options, looked more user-friendly, more captivating in terms of the marketing of the product

September 2020

Judith from Minotaur Software

Company Size: 11-50 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

September 2020

Great Marketing Automation for Small Businesses

Besides having the functionality I needed the most important thing that has made me stick with Simplycast is their customer service. Whenever I have a question, they are helpful and quick to respond. To me service is everything and Simplycast stood above the rest.

Pros

I use this software for sending email newsletters to my clients and prospects. I like the WSIWYG email design abilities as I make my own emails with images and words and it makes it easy to make it look nice as if a professional marketer had done the set up. I like that I can see who opened it and any bounced emails as well as satisfy the requirements of the unsubscribe button for sending mass emails.

Cons

I found learning the 360 automation ability (the ability to segment your market and set up predetermined campaigns to send emails based on specific times or conditions being reached) tricky to wrap my head around at first. However, I eventually got the hang of it as they patiently helped me understand this set up. The price goes up with the number of people on your list, but they have to make money somehow.

February 2017

Ian from Argenteus

Company Size: 2-10 employees

Industry: Retail

Time Used: More than 2 years


Ease-of-use

1.0

Value for money

1.0

Customer support

1.0

Functionality

1.0

February 2017

Simply Awful!

We used Simplycast for around 4 years and it was torture from start to finish. Firstly the interface is clumsy and clunky. even when you do manage to work around the frequent screw ups it produces, it often just junks your entire email campaign with no way to recover it. You can spend hours trying to figure out ways of getting the GUI to actually render something that approaches what you're trying to achieve and then you find out after testing that it simply doesn't work. On other occasions you'd make one small change to a layout and it would break everything else you'd spent hours trying to get right. On one occasion I discovered that the email we'd composed missed out huge chunks when sent to an Outlook mail client. I contacted support to be blithely told that their system doesn't support Outlook, even though it's the single most popular email client on the planet! The final straw was when I scheduled an important campaign to run a week or so before Black Friday. After realizing it hadn't gone out I again contacted support to be told they were having 'issues' (a familiar story from Simplycast). Not only had the campaign not gone out, it was stuck in their mail queue meaning I couldn't send anything else out. After several days of this, we gave up and signed up with a different company. After explaining all this to their support guy he offered to refund us back the outstanding credits on the account. Another 3 months went by and we never received the refund or even any contact from them. When I called them I'd get another litany of excuses about the finance department having 'issues'. Finally, I was told they'd basically changed their minds and weren't going to give us the refund after all. Although they never bothered to tell me any of this as they were apparently not able to email or call me. That's from a company who are supposed to be communications experts. The only reason we had such a large credit on the account was that their pricing information was misleading in the first place which led to us racking up huge bills on an account we rarely used. They offered a 'roll over' service on unused credits for an extra $ a month. But somehow this meant we still paid for the rolled over credits every month. A small bill of around $16 a month ballooned to around $ a month before we realised what was happening. After complaining they agreed to convert the outstanding credits to pre-paid and we assumed we'd eventually use them up. But as each email campaign was so difficult to launch we rarely bothered. The $ refund wasn't even close to what we'd lost during this fiasco but it was a historical debt so I accepted the offer as a good will gesture. Although ultimatley even that was screwed up! The whole experience with Simplycast is appalling from beginning to end. From their terrible system, to their laughable customer care department. We moved to another service and it's like night and day. Everything works, it takes around and hour to set up and test a campaign (as opposed to a couple of days with Simplycast) and we're also seeing massive increases in our opening ratios. Something like 10-12% as opposed to 3-5% with Simplycast. So its not just an awful experience for you as the user, your customers don't see half of the messages you pay for anyway! Basically avoid them like the plague and check out one of the plethora of much better run and much more responsive services out there.

Pros

None

Cons

Difficult to say which is worse - the waste of money or the waste of time. If I could have given them zeros stars I would.

October 2020

Karen from Tire Company Alumni Network

Company Size: 201-500 employees

Industry: Automotive

Time Used: More than 2 years

Review Source


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

October 2020

VERY PROFESSIONAL & USER-FRIENDLY EMAIL MARKETING SERVER

Since I first began using SimplyCast in late 2016, they upgraded their Email Editor features & expanded their Marketing Automation tools many times – offering various channels of communication (including social media). And no coding or sophisticated computer skills were required for this comprehensive user-friendly system. With the SimplyCast system, my communications always look very professional and made my contact list management simple.

Pros

There were many layouts from which to select & customize for my regular email newsletters. I always uploaded my own photos and could save content in a re-usable template for future messages. The analytics were also helpful with stats on how many opens & clicks occurred for any particular email campaign, as well as specifics on soft & hard bounces and any unsubscribes. And most of all—I LOVE THEIR CUSTOMER SERVICE & SUPPORT! SimplyCast was always responsive to any email inquiries or requests, so I didn’t feel like a “number”!

Cons

Not really a "Con" - but there were way more marketing automation tools & choices than I even needed!