About SproutSocial

SproutSocial is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.

The solution features a “Smart Inbox,” which combines the social media interactions from different social media websites. It helps users manage interactions by turning messages into tasks, assigning them to specific people and allowing team members collaborate on the assigned tasks. SproutSocial's social media publishing functionality automates the process of scheduling social media content and managing content approval for the content before publi...


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Supported Operating System(s):

Web browser (OS agnostic)

418 Reviews of SproutSocial

Average User Ratings

Overall

4.37 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.0

Ratings Snapshot

5 stars

(213)

213

4 stars

(164)

164

3 stars

(38)

38

2 stars

(6)

6

1 stars

(2)

2

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 418 results

October 2017

Jessi from Stay at Home Mom

Company Size: 2-10 employees

Industry: Professional Training & Coaching

Time Used: More than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

October 2017

One of my go-to SM management tools

Pros

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Cons

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

February 2020

Dan from Suburban Collection

Company Size: 1,001-5,000 employees

Industry: Automotive

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

February 2020

Simple Social Media Scheduling Tool

Good.

Pros

Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.

Cons

There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind. The lack of a social queue was a major deciding factor as well.

Reasons for Choosing SproutSocial

This platform was selected by the previous person in my position and was the platform we used as I arrived.

December 2019

Kristen from Aventri

Company Size: 201-500 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Functionality

3.0

December 2019

Keeps our global social calendar organized

We are a global organization with team members in both the US and UK who manage social communication for events. Sprout allows us to easily manage our social posting and approvals. With the function to put into draft mode, we can approve posts before they go live. In addition, the ability to post on Instagram is a gram changer for us! We don't need to have people posting on their phones and running the risk of posting on the wrong account. In addition, the reporting features allow us to see the impact our social communities have through our content sharing.

Pros

I've used Sprout for the last six years at my company and it is my one constant. Sprout is extremely easy to use and to get new team members acquainted with. I have seen the platform upgrade over the years, but the calendar function is probably one of the best features to see a full view of your social scheduling. In addition, the ability to follow multiple hashtags is a great feature as our organization attends many events globally that we need to keep track of.

Cons

I've had issues setting up my Google analytics tracking on here. When reaching out to support I didn't get the best response to fix it.

December 2019

Cassie from Basil Family Dealerships

Company Size: 5,001-10,000 employees

Industry: Automotive

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

2.0

Functionality

2.0

December 2019

Idea is great, follow through not so much..

I would say I'm pretty neutral about it. I was so excited about using them but if I could rewind time I never would have switched.

Pros

I manage 13 different social media accounts so I need scheduling software to keep up with everything! The majority of the reports on sprout are the same as you can find on your social media channel, but having everything in one place makes reports easier.

Cons

We have had some issues with Sprout since we signed up and the customer service along with the follow-through has been less than ideal. First off you have no account manager, the guy who signed us up washed his hands of us the second he got the check. I found this out when we were having issues connecting our Instagram. After 2 MONTHS, yes 2 months, of talking to support and engineers none of which could help us solve the issue we finally spoke with someone who had an idea of what was going on. After a couple of hours on the phone with him, everything was all fixed, except it wasn't truly fixed. The next day we discovered that since they were having issues connecting our business FB to our business Instagram they just created another business page for us to connect it to. So now we have a business page out there that isn't ours that we can't get Fb to remove. In addition to this major issue we have has small ones such as not being able to post a gif, and not being able to post multiple photos to Instagram through the desktop. It seems the more we use Sprout the more we realize it is not up to par.

November 2019

Todd from Reputation Rhino

Company Size: 2-10 employees

Industry: Public Relations and Communications

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

November 2019

Great Reporting and Social Media Management Suite for Agencies

Overall, SproutSocial is easy to use and there is not a steep learning curve for users. I have been using SproutSocial for 5+ years and would not look elsewhere for our agency's needs.

Pros

I think the Reporting looks highly polished and professional for presenting to clients. For Facebook, Instagram, and Twitter it offers an excellent scheduling and social media management solution.

Cons

I think the price is prohibitive for small businesses, and the software is more geared toward agencies. I also wished there was integration with Pinterest and YouTube.