Teradata Integrated Marketing Cloud Software
Teradata’s Integrated Marketing Cloud is a cloud-based marketing suite which provides enterprise-level businesses tools that help them to manage their campaign processes, data, resources, performance analytics, customer experiences and sales.
Teradata offers segmentation functionality, real-time interaction management, marketing intelligence and visualization capabilities that allow businesses to customize emails, texts and social outreach to target their specific audience base. The solution also features marketing resource management (MRM) and data management platform (DMP) functionalities and a central dashboard that allows users to control their multi-channel marketing strategy. Users can also leverage the cloud's digital marketing capabilities and manage their marketing campaigns via email. social media and various mobile devices.
Additionally, Teradata's Integrated Marketing Cloud offers content decisioning functionality, data-driven analytics and custom user interfaces. Support is available via phone, email and an online ticket portal.
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Campaign manager -
Email editor -
Asset collaboration -
Operations calendar -
Response analysis -
Digital messaging
Supported Operating System(s):
Windows 7, Windows Vista, Windows XP, Web browser (OS agnostic), Windows 2000, Windows 8
14 Reviews of Teradata Integrated Marketing Cloud
Erica from GIA - Gemological Institute of America
Specialty: Non-Profit
February 2015
February 2015
Using Teradata Uphill Battle
Likes Best
I understand that their customer service was good. We had a nice relationship with our representative, and we had high hopes of utilizing this program throughout our organization.
Likes Least
Extremely difficult to utilize for any amount of project management. Initially, our team tried to use it with plotting out all the approvals and review and such, and it was a nightmare. Way too difficult to learn.
Recommendations
Figure out what you are using this for, and how it can or can't be used to make productivity better.
Hitesh from Atos
October 2016
October 2016
Teradata performance review
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We had a teradata database for one of our Business Intelligence project.Processing speed on teradata was very fast as compared to other databases.
Durga from oneteksolutions
Employees number: 2-10 employees
October 2016
October 2016
Great Product
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Quality
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Support
I am a software employee working on latest tool and technologies. I came across this teradata marketing software and I have analyzed all the features in the product. It is really doing magics
Venkat from Mouritech
October 2016
October 2016
Quality products and on time delivery
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Quality
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Support
Quality products and on time delivery
Quality products and on time delivery
Quality products and on time delivery
Raja from Wipro Technologies
October 2016
October 2016
Easy Adoption, with more data and integration approach.
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Works ok in many use cases, but you need to maintain a close relationship with the vendor or third party to ensure usability, performance and security. Excellent Performance and integration tool.
Pros
> Teradata is one of the most reliable RDBMS platforms available in the market
> Teradata is a power house when it comes to hosting a large data warehouse with greater storage and faster processing power
> Importing and exporting data is super easy with the teradata utilities
> Teradata has a strong admin setup which helps keep your data safe using a sound layer of access control
Cons
> Teradata can get tangled up in multiple queries running simultaneously and result in a much delayed processing
> I think the UI is still backdated and desperately needs a next gen look and feel
Advice to Others
> You should purchaseTeradata if you are looking for stability, scalability and reliability.
Gautam from Investment Fund Management
October 2016
October 2016
CapterraReview
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I have tremendous experience with Unica, a similar tool but Capterra seems to be more advanced and being a product from Teradata it has its brand value.
Jyothirmai from Collabera
October 2016
October 2016
Teradata-Texans
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It has been great using teradata. We have teradata as our warehouse database and the performance is outstanding, commands are closely compatible with SQL language and command short forms are very user friendly.
sri ramani from ACE communications corp.(acc) client AT&t
October 2016
October 2016
Convinent to use and easy to understand
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For testing Some internal applications on huge data we are using Teradata along with other RDBMS tools for our Validations and Teradata is convinent for those applications and its convinent to connect to all Databases and its user friendly .what I observed is its Linearly scalable,can be expanded the database capacity by just adding more nodes to the existing database. It can handle multiple adhoc requests and many concurrent users.so feels better at high volume data warehouse work than the Teradata have designed a DW database for fast loading of huge data volumes and fast SQL querying. It is more specialized for DW It acts as a single data store that accepts a large number of concurrent request from multiple client applications. Feature like parallelism along with load distribution shared among several users Execution of complex queries
Neeraj from Wipro Technologies
October 2016
October 2016
Great Product for Marketing Function
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In the current Marketing scenario when a tight integration is required among marketing application with existing OLTP systems.Teradata marketing application provides tools and know how to integrate system for our esteemed consumer Goods client.Client is using Digital and Omni Channel applications to bring synergy across Business operations and to bring better ROI on marketing spends.
Anupama from A2ZIT
October 2016
October 2016
A well blended product for 360 Degree Marketing
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Product provided us capability to build digital and omnichannel marketing application on top pf our existing IT infrastructure.We also used Data management capabilities in the tool for our marketing department to leverage the data.
Pros
360 Degree Product
Cons
Cost
Neeraj from AB Inbev
October 2016
October 2016
Very Good Product for Sales and Marketing Analytics
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Product sits well with SAS and other similar analytics product which can be used to analyse the huge amount of data volume.
Pros
Integration with EDW
Cons
New skill in market
Kunal from Carlson School of Management
Employees number: 1,001-5,000 employees
October 2016
October 2016
Best for Mainstream SQL query
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As a former Decision Scientist, I have prior experience of using the Teradata. It was very fast and efficient for performing SQL queries. I would definitely recommend it.
Pros
The interface.
The shortcuts.
The ease of multiple tabs.
The ease to import/export data.
Speed.
Explain function of code
Cons
Had to do shut down for some hours every friday for weekly maintenance
Manish from Hcl technologies
October 2016
October 2016
Lower you AM support cost
Ease-of-use
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Quality
Value for Money
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Support
Industry leader in database application, minimum support footprint, and easy to find talent offshore and onshore. Makes life easy for service delivery accross enterprise information landscape.
SathishKumar from Cognizant
Employees number: 10,000+ employees
September 2016
September 2016
Teradata importance in BI
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Support
I have been using teredata for last 4 years,the performance is really good. My client is using teradata to run our BI applications.
Pros
very easy to code
Cons
need some more performance
Advice to Others
NA
