--- title: "Brand24 Software Reviews, Demo & Pricing - 2026" description: "Review of Brand24 Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/influencer-marketing/brand24-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/) / Brand24 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) # Brand24 Review From $199-$999/month Free trial 14 days 5 plans Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brand24 4.7 [(255)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Pricing Starting at $199.00 flat rate per month ### About Brand24 Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard. How Brand24 Can Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign. Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it. In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence score — Metrics of volume — Metrics of engagement — Metrics of reach — Metrics of sentiment — Metrics of influence — Custom Reports 2. Co... mpetitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions. Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. ## Brand24 User Interface ## Popular Brand24 Alternatives Main Product Brand24 4.7 [(255)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.42Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3801)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) 4.9 [(124)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) Ratings Breakdown - 4.77Ease of use - 4.63Value for money - 4.95Customer support - 4.72Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) 4.6 [(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.36Value for money - 4.70Customer support - 4.26Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) 4.6 [(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.59Value for money - 4.55Customer support - 4.57Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(608)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.26Customer support - 4.19Functionality Pricing Starting at $199.00 per month Get Price ## Brand24 Pricing and Plans Starting price: $199.00 per month Free Trial Free Version Individual $199.00 flat rate, per month Plan includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support Read More Team $299.00 flat rate, per month Plan includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Pro $399.00 flat rate, per month Plan includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Business $599.00 flat rate, per month Plan includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Enterprise $999.00 flat rate, per month Plan includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Brand24 Features - Popular features found in Social Media Monitoring Campaign Analytics Competitive Analysis Content Management Dashboard Engagement Tracking Multi-Channel Data Collection Performance Metrics Reporting & Statistics Social Media Integration Trend Analysis - More features of Brand24 Activity Dashboard AI Mention Tracking AI Visibility Score Alerts/Notifications API Article Author Database Audience Targeting Benchmarking Brand Tracking Campaign Management Citation Intelligence Collaboration Tools Competitive Benchmarking Competitor Monitoring Contact Management Customer Engagement Customer Experience Management Customizable Reports Data Import/Export Email Alerts Feedback Management Filtering Hashtag Tracking Impact Measurement Influencer Discovery Influencer Tracking Keyword Tracking Media Monitoring @mentions Misinformation Detection Mobile Alerts Monitoring Multi-Language Tracking Multi-Platform AI Coverage Natural Language Processing Press Monitoring Project Management Prompt Library Prompt Organization Prompt Visibility Monitoring Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reputation Management Response Management Response Position Analysis Review Monitoring Review Notification Search/Filter Sentiment Analysis Share of Voice (SoV) Social Listening Social Media Monitoring Social Mentions Tracking Social Performance Management Third-Party Integrations Visual Analytics ## Brand24 Integrations Slack Integration rated undefined from -1 review ## Brand24 User Reviews ## Brand24 customer ratings - Overall rating: 4.7/5 - Total reviews: 255 ### Rating distribution - 5 stars: 191 reviews (75%) - 4 stars: 53 reviews (21%) - 3 stars: 9 reviews (4%) - 2 stars: 2 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.7/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.4/5 --- ### Great for the price - Overall rating: 4/5 - Reviewer: Monica N. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. #### Cons A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. --- ### 10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘 - Overall rating: 5/5 - Reviewer: Izabela S. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. #### Cons What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. --- ### Give [sensitive content hidden] a raise - Overall rating: 2/5 - Reviewer: Mackenzie M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [sensitive content hidden] was great. When I initially canceled I was super frustrated but after talking to him he changed my opinion on the company. May consider retrying the tool in the future because of him #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 5/5 - Functionality: 2/5 #### Pros [sensitive content hidden] was incredibly helpful when I cancelled due to technical difficulties. #### Cons Facebook integration - should be more clear that needs to be a Facebook page. --- ### A reliable online monitoring tool for Trefl SA - Overall rating: 5/5 - Reviewer: Michał A. - Verified reviewer: Yes - Industry: Entertainment - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. #### Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. --- ### The Go-To Platform for Brand Monitoring - Overall rating: 5/5 - Reviewer: Noah K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions. #### Cons While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together. #### Reasons for choosing Brand24 Price, ease of uses, Saas not contractual. --- ### Powerful Media Monitoring with Excellent Data Visualization - Overall rating: 5/5 - Reviewer: Khasiba A. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. #### Cons While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. --- ### Professionalism, genuine support, and great cooperation - Brand24 at its best - Overall rating: 5/5 - Reviewer: Iwona W. - Verified reviewer: Yes - Industry: Research - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Brand24 combines an excellent product with exceptional customer service. It makes daily media monitoring much easier, and the support team - especially [sensitive content hidden] - makes the cooperation enjoyable and productive. You can really feel they care about their customers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros [sensitive content hidden]- I really appreciate the outstanding support from my Brand24 representative - always professional, proactive, and genuinely focused on building a good relationship. The communication is fast and effective, and I always get clear answers and practical help. The tool itself is intuitive and delivers transparent, easy-to-analyze data. #### Cons There’s nothing major to complain about - it just takes a bit of time to explore all the advanced features, but with the help of my representative, it’s very easy to learn. --- ### Brand24 is impossible not to like. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Environmental Services - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brand24 allows me to constantly monitor the situation of my company on social media. Thanks to them, I know the tone of the statements that will appear in the published materials. Their reporting method helps me understand what needs to be improved, where to go with new information, or what to react to. #### Cons Brand24 is impossible not to like. It is created to meet current business requirements as much as possible. --- ### Very good service assessment - Overall rating: 5/5 - Reviewer: Aneta J. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Very good. the team secures that our business needs are met as expected and requested. All works well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Very quick reactions and replies to our questions and requests for support. The team secures great availability and professionalism. #### Cons Not applicable, the team secures that our business needs are met as expected and requested. All works well. --- ### Overall great - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Brand24 is a powerful tool for real-time brand monitoring and reputation management. I really like how easy it is to track mentions across the web and social media, and the sentiment analysis and influencer insights are super helpful. The dashboard is user-friendly, and it makes creating reports quick and professional. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how Brand24 alerts you the moment someone mentions your brand online — super helpful for staying in the loop. #### Cons It can get expensive, especially for small businesses or solo users who only need basic monitoring, but overall worth it. --- Showing 1 - 10 of 255 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) ## Brand24 Popular Comparisons [Hootsuite vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/hootsuite/)[YouScan vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/youscan/)[Agorapulse vs Brand24](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/brand24/)[Lyfpit vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/lyfpit/)[Sprout Social vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprout-social/)[Brandwatch vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/brandwatch/)[Birdeye vs Brand24](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brand24/)[Meltwater vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sysomos/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) ## Other Top Recommended Social Media Monitoring Software [Trello](https://www.softwareadvice.com/project-management/trello-profile/) **4.5** (23600) Recently recommended **0** times [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6102) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3801) Recently recommended **0** times [BigSpy](https://www.softwareadvice.com/social-media-monitoring/bigspy-profile/) **4.8** (2485) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Brand24 with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice