--- title: "Brand24 Software Reviews, Demo & Pricing - 2026" description: "Review of Brand24 Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/influencer-marketing/brand24-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/) / Brand24 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) # Brand24 Review From $199-$1,499/month Free trial 5 plans Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brand24 4.7 [(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Pricing Starting at $199.00 flat rate per month ### About Brand24 Brand24 is an AI-powered social listening and media monitoring platform that gathers and analyzes publicly available mentions of your keywords across the Internet. All the data is accessible from a single dashboard, with AI features helping you turn large volumes of conversations into actionable insights. How Can Brand24 Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, PR professionals can monitor their brand online, stay on top of industry news, create PR clippings, evaluate target audiences, improve their PR strategy, and measure campaign results. Brand24 provides valuable information about your brand, how it is perceived online, and where and what people say about it. In addition to collecting mentions, Brand24 offers analytics and AI-powered features that help you understand the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence Score — Mention volume — Engagement metrics — Estimated reach — AI-powered sentiment a... nalysis — Influence metrics — AI Topics — AI Insights — AI Events Detection — AI Brand Assistant — Custom reports 2. Competitor Analysis With Brand24, you can keep track of your competitors, their online visibility, and broader industry trends. You can monitor customer feedback, product launches, sentiment, reach, share of voice, and recurring topics around competing brands. Brand24 also allows you to compare projects and use AI-powered analysis to identify changes, strengths, weaknesses, and opportunities across your competitive landscape. 3. Customer Insights Monitoring discussions about your brand can provide valuable customer insights. Brand24 helps you find online opinions, suggestions, questions, complaints, and feedback across multiple sources. You can analyze recurring topics, sentiment, customer language, and use cases to better understand what your audience values, what causes frustration, and how people actually describe your product. Features such as AI Topics, AI Insights, and AI Brand Assistant make it easier to analyze large volumes of conversations and identify patterns without manually reviewing every mention. 4. Sentiment Analysis Brand24 uses sentiment analysis to identify whether online mentions are positive, negative, or neutral. Sentiment data is available across different areas of the platform and can be used to monitor changes in brand perception over time. PR and marketing teams can also receive alerts about important or negative conversations, allowing them to react quickly when something unusual happens and reduce the risk of a potential crisis. 5. Influencer Marketing Brand24 helps you identify influential creators and authors who are already talking about your brand, competitors, or industry. You can analyze data such as reach, engagement, sentiment, Influence Score, and Share of Voice to understand which creators are most relevant to your brand. This makes it easier to find potential partners based on real conversations rather than follower count alone. 6. Customer Service Brand24 gives teams real-time access to online mentions, including social media posts, comments, reviews, forum discussions, and other public conversations. This allows brands to quickly identify questions, complaints, and feedback and respond when needed. Alerts and integrations with tools such as Slack and Microsoft Teams can help teams stay up to date on important mentions and collaborate more efficiently. As you can see, Brand24 turns online conversations into business intelligence that can support PR, marketing, customer experience, competitive research, and strategic decision-making. Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. ## Brand24 User Interface ## Popular Brand24 Alternatives Main Product Brand24 4.7 [(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.43Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) 4.9 [(125)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.64Value for money - 4.95Customer support - 4.72Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) 4.6 [(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.36Value for money - 4.70Customer support - 4.26Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) 4.6 [(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.59Value for money - 4.55Customer support - 4.57Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(610)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.25Customer support - 4.19Functionality Pricing Starting at $79.00 per month Get Price ## Brand24 Pricing and Plans Brand24 has five plans. Individual is $199.00/mo billed monthly. Team is $299.00/mo billed monthly. Pro is $399.00/mo billed monthly. Business is $599.00/mo billed monthly. Enterprise is $1,499.00/mo billed monthly. Free trial Individual $199.00 flat rate, per month It is designed for tracking a small brand, and includes up to 3 keywords, 2k mentions per month, and updates every 12 hours. There is a free 14-day trial.… Individual plan includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Product Training - Push Notifications - Storm Alerts - Update Every 12h - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Reddit Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Sentiment Analysis - Push Notifications (Mobile App) - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Team $299.00 flat rate, per month The Team plan is designed for startups and small businesses, and includes up to 7 keywords, 5k mentions per month, unlimited users, and updates every hour. There is also a free 14-day trial.… Team plan includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Help Center - Mentions Volume - Most-Sharable Links - Product Training - Push Notifications - Reach Tracking - Storm Alerts - Trending Hashtags - Unlimited Users - Update Every Hour - Webinars - Weekly Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking Pro $399.00 flat rate, per month The Pro plan is designed for growing businesses and small agencies. and includes up to 12 keywords, 25k mentions per month, unlimited users, and real-time updates. There is also a free 14-day trial.… Pro plan includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports - Facebook Tracking - Instagram Tracking - Twitter Tracking - News Tracking - Blogs Tracking - Forums Tracking - Reddit Tracking - Linkedin Tracking - Medium Tracking - Quora Tracking - Youtube Tracking - TikTok Tracking - Reviews Tracking - Twitch Tracking - Newsletters Tracking - Mentions Volume - Engagement tracking (likes, shares & comments) - Word Cloud (Context of discussion) - Most active sites/profiles - Source Analysis - Finding influencers - Sentiment Analysis - Presence Score - AVE (Advertising value equivalency) - Discussion Leaders - AI Reports - Push Notifications (Mobile App) - Custom email notifications - Integrations (Slack) - White-labelled reports - PDF Reports - Filtering by Engagement - Filtering by Sentiment - Filtering by Reach - Filtering by Language (country) - Filtering by Source - Sorting by Mention's importance - Sorting by Date - Sorting by Popular - Web Dashboard - Mobile App - Adding ExtraUsers - Grouping Mentions - Tagging Mentions Business $599.00 flat rate, per month The Business plan is designed for big businesses and includes up to 25 keywords, 100k mentions per month, unlimited users, and real-time updates. There is also a free 14-day trial.… Business plan includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking - Excel Reports - Help Center - Integrations - Mentions Volume - Most-Sharable Links - PDF Reports - Product Training - Push Notifications - Reach Tracking - Real-Time Updates - Storm Alerts - Trending Hashtags - Unlimited Users - Webinars - Weekly Reports - White-Labeled Reports Enterprise $1,499.00 flat rate, per month Enterprise plan includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does Brand24 pricing compare to alternatives? Brand24's starting price is $199.00/month. Explore how its pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | Brand244.7[(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) | $199.00 /mo | Available | Not available | 4.5 | | [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)4.4[(3,804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) | $99.00 /user/mo | Available | Not available | 4.1 | | [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/)4.9[(125)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) | $499.00 /mo | Available | Not available | 4.6 | | [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/)4.6[(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) | $69.00 /user/mo | Available | Not available | 4.4 | | [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/)4.6[(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) | $9.00 /mo | Available | Available | 4.6 | Brand244.7[(257)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) * * * Starting price $199.00 /mo Free trial Available Free version Not available Value For Money 4.5 - [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/)4.4[(3,804)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) * * * Starting price $99.00 /user/mo Free trial Available Free version Not available Value For Money 4.1 - [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/)4.9[(125)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) * * * Starting price $499.00 /mo Free trial Available Free version Not available Value For Money 4.6 - [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/)4.6[(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) * * * Starting price $69.00 /user/mo Free trial Available Free version Not available Value For Money 4.4 - [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/)4.6[(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) * * * Starting price $9.00 /mo Free trial Available Free version Available Value For Money 4.6 ## Brand24 Features - Popular features found in Social Media Monitoring Campaign Analytics Competitive Analysis Content Management Dashboard Engagement Tracking Multi-Channel Data Collection Performance Metrics Reporting & Statistics Social Media Integration Trend Analysis - More features of Brand24 Activity Dashboard AI/Machine Learning AI Mention Tracking AI Visibility Score Alerts/Notifications API Article Author Database Audience Targeting Benchmarking Brand Tracking Campaign Management Chatbot Citation Intelligence Collaboration Tools Competitive Benchmarking Competitive Intelligence Competitor Analysis Competitor Monitoring Contact Management Customer Engagement Customer Experience Management Customer Feedback Customizable Reports Data Import/Export Data Visualization Decision Making Email Alerts Feedback Management Filtering Generative AI Hashtag Tracking Impact Measurement Influencer Discovery Influencer Tracking Insights Keyword Tracking Media Monitoring @mentions Misinformation Detection Mobile Alerts Monitoring Multi-Language Tracking Multi-Platform AI Coverage Natural Language Processing Press Monitoring Project Management Prompt Library Prompt Organization Prompt Visibility Monitoring Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Report Exporting Reporting/Analytics Reputation Management Response Management Response Position Analysis Review Monitoring Review Notification Search/Filter Sentiment Analysis Share of Voice (SoV) Social Listening Social Media Monitoring Social Mentions Tracking Social Performance Management Third-Party Integrations Visual Analytics ## Brand24 Integrations Slack Integration rated undefined from -1 review ## Brand24 User Reviews ## Brand24 customer ratings - Overall rating: 4.7/5 - Total reviews: 257 ### Rating distribution - 5 stars: 193 reviews (75%) - 4 stars: 53 reviews (21%) - 3 stars: 9 reviews (4%) - 2 stars: 2 reviews (1%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4.7/5 - Value for money: 4.5/5 - Customer support: 4.8/5 - Functionality: 4.4/5 --- ### Great for the price - Overall rating: 4/5 - Reviewer: Monica N. - Verified reviewer: Yes - Industry: Hospitality - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. #### Cons A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. --- ### Positive Results Driven by Expertise and Customer Focus - Overall rating: 5/5 - Reviewer: Marta P. - Verified reviewer: Yes - Industry: Management Consulting - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries #### Cons the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) --- ### Give [sensitive content hidden] a raise - Overall rating: 2/5 - Reviewer: Mackenzie M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: March 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [sensitive content hidden] was great. When I initially canceled I was super frustrated but after talking to him he changed my opinion on the company. May consider retrying the tool in the future because of him #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 5/5 - Functionality: 2/5 #### Pros [sensitive content hidden] was incredibly helpful when I cancelled due to technical difficulties. #### Cons Facebook integration - should be more clear that needs to be a Facebook page. --- ### 10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘 - Overall rating: 5/5 - Reviewer: Izabela S. - Verified reviewer: Yes - Industry: Hospital & Health Care - Company size: 51-200 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. #### Cons What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. --- ### A reliable online monitoring tool for Trefl SA - Overall rating: 5/5 - Reviewer: Michał A. - Verified reviewer: Yes - Industry: Entertainment - Company size: 501-1000 employees - Product usage: Used weekly for more than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses. #### Cons Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service. --- ### The Go-To Platform for Brand Monitoring - Overall rating: 5/5 - Reviewer: Noah K. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions. #### Cons While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together. #### Reasons for choosing Brand24 Price, ease of uses, Saas not contractual. --- ### The potential of Brand24 is enormous - Overall rating: 4/5 - Reviewer: Miguel A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. It is a very useful tool, mainly because we have used it to search for possible brand crises in an effective way due to the variety of sources we can consult. AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way. It is a tool that has a lot of potential, what we like the most is that new functionalities have been added that are useful. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work) #### Cons 1. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters). 2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional). 3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue. --- ### Powerful Media Monitoring with Excellent Data Visualization - Overall rating: 5/5 - Reviewer: Khasiba A. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used weekly for less than 12 months - Reviewed: October 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. #### Cons While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. --- ### Brand24 is impossible not to like. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Environmental Services - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Brand24 allows me to constantly monitor the situation of my company on social media. Thanks to them, I know the tone of the statements that will appear in the published materials. Their reporting method helps me understand what needs to be improved, where to go with new information, or what to react to. #### Cons Brand24 is impossible not to like. It is created to meet current business requirements as much as possible. --- ### Overall great - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Airlines/ Aviation - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Overall, Brand24 is a powerful tool for real-time brand monitoring and reputation management. I really like how easy it is to track mentions across the web and social media, and the sentiment analysis and influencer insights are super helpful. The dashboard is user-friendly, and it makes creating reports quick and professional. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like how Brand24 alerts you the moment someone mentions your brand online — super helpful for staying in the loop. #### Cons It can get expensive, especially for small businesses or solo users who only need basic monitoring, but overall worth it. --- Showing 1 - 10 of 257 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) ## Brand24 Popular Comparisons [Hootsuite vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/hootsuite/)[YouScan vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/youscan/)[Agorapulse vs Brand24](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/brand24/)[Lyfpit vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/lyfpit/)[Sprout Social vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprout-social/)[Brandwatch vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/brandwatch/)[Birdeye vs Brand24](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brand24/)[Sprinklr vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprinklr/)[Meltwater vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sysomos/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) ## Other Top Recommended Social Media Monitoring Software [Trello](https://www.softwareadvice.com/project-management/trello-profile/) **4.5** (23642) Recently recommended **0** times [monday AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6129) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3804) Recently recommended **0** times [BigSpy](https://www.softwareadvice.com/social-media-monitoring/bigspy-profile/) **4.8** (2485) Recently recommended **0** times Stuck Between Options? 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