# Brand24 Software Reviews, Demo & Pricing - 2026 > Review of Brand24 Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/influencer-marketing/brand24-profile --- [Home](https://www.softwareadvice.com/) / [Social Media Monitoring Software](https://www.softwareadvice.com/social-media-monitoring/) / Brand24 Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) # Brand24 2026: Benefits, Features & Pricing Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Brand24 4.7 [(254)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Pricing Starting at $199.00 per month ### About Brand24 Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard. How Brand24 Can Positively Impact Your Business? 1. Public Relations Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24. With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign. Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it. In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities. Some of the most important features include: — Presence score — Metrics of volume — Metrics of engagement — Metrics of reach — Metrics of sentiment — Metrics of influence — Custom Reports 2. Co... mpetitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions. Wondering if Brand24 is right for your organization? Our Social Media Monitoring Software selection experts can help you in 15 minutes or less. ## Brand24 User Interface ## Popular Brand24 Alternatives Main Product Brand24 4.7 [(254)](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.51Value for money - 4.75Customer support - 4.42Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) 4.4 [(3797)](https://www.softwareadvice.com/collaboration/hootsuite-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 4.14Value for money - 4.18Customer support - 4.27Functionality Pricing Starting at $99.00 per month Get Price Alternative Product [Agorapulse](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/) 4.6 [(713)](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/reviews/) Ratings Breakdown - 4.56Ease of use - 4.36Value for money - 4.70Customer support - 4.26Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [YouScan](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/) 4.9 [(115)](https://www.softwareadvice.com/social-media-monitoring/youscan-profile/reviews/) Ratings Breakdown - 4.78Ease of use - 4.64Value for money - 4.96Customer support - 4.73Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [Lyfpit](https://www.softwareadvice.com/collaboration/lyfpit-profile/) 4.6 [(138)](https://www.softwareadvice.com/collaboration/lyfpit-profile/reviews/) Ratings Breakdown - 4.67Ease of use - 4.59Value for money - 4.55Customer support - 4.57Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Sprout Social](https://www.softwareadvice.com/crm/sprout-social-profile/) 4.4 [(606)](https://www.softwareadvice.com/crm/sprout-social-profile/reviews/) Ratings Breakdown - 4.39Ease of use - 3.94Value for money - 4.26Customer support - 4.19Functionality Pricing Starting at $199.00 per month Get Price ## Brand24 Pricing and Plans Starting price: $199.00 per month Free Trial Free Version Individual $199.00 flat rate, per month Plan includes: - 1 User - 2k Mentions/Month - 3 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support Read More Team $299.00 flat rate, per month Plan includes: - 5k Mentions/Month - 7 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Pro $399.00 flat rate, per month Plan includes: - 12 Keywords - 25k Mentions / Mo. - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Business $599.00 flat rate, per month Plan includes: - 100k Mentions / Mo. - 25 Keywords - Account Setup - Boolean Search - Chat Support - Custom Email Notifications - Daily Reports - Dedicated Account Managers - Email Support - Engagement Tracking Read More Enterprise $999.00 flat rate, per month Plan includes: - Unlimited mentions - Unlimited keywords - Unlimited topic analysis - API Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Brand24 Features - Popular features found in Social Media Monitoring Campaign Analytics Competitive Analysis Content Management Dashboard Engagement Tracking Multi-Channel Data Collection Performance Metrics Reporting & Statistics Social Media Integration Trend Analysis - More features of Brand24 Activity Dashboard AI Mention Tracking AI Visibility Score Alerts/Notifications API Article Author Database Audience Targeting Benchmarking Brand Tracking Campaign Management Citation Intelligence Collaboration Tools Competitive Benchmarking Competitor Monitoring Contact Management Customer Engagement Customer Experience Management Customizable Reports Data Import/Export Email Alerts Feedback Management Filtering Hashtag Tracking Impact Measurement Influencer Discovery Influencer Tracking Keyword Tracking Media Monitoring @mentions Misinformation Detection Mobile Alerts Monitoring Multi-Language Tracking Multi-Platform AI Coverage Natural Language Processing Press Monitoring Project Management Prompt Library Prompt Organization Prompt Visibility Monitoring Real-Time Analytics Real-Time Data Real-Time Monitoring Real-Time Notifications Real-Time Reporting Reporting/Analytics Reputation Management Response Management Response Position Analysis Review Monitoring Review Notification Search/Filter Sentiment Analysis Share of Voice (SoV) Social Listening Social Media Monitoring Social Mentions Tracking Social Performance Management Third-Party Integrations Visual Analytics ## Brand24 Integrations Slack Integration rated undefined from -1 review ## Brand24 User Reviews Overall Rating 4.7 Ratings Breakdown 5 75% 4 21% 3 4% 2 1% 1 0% Secondary Ratings Ease of Use 4.7 Value for money 4.5 Customer support 4.8 Functionality 4.4 Monica N. Verified reviewer Hospitality 51-200 employees Used daily for less than 6 months Review source Reviewed August 2025 Great for the price 4 Ratings Breakdown 4 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure. Cons: A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning. Read More MP Marta P. Verified reviewer Management Consulting 11-50 employees Used daily for less than 12 months Reviewed October 2025 Positive Results Driven by Expertise and Customer Focus 5 positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries Cons: the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes) Read More MM Mackenzie M. Verified reviewer Marketing and Advertising Self-Employed Used weekly for less than 6 months Reviewed March 2025 Give \[sensitive content hidden\] a raise 2 \[sensitive content hidden\] was great. When I initially canceled I was super frustrated but after talking to him he changed my opinion on the company. May consider retrying the tool in the future because of him Ratings Breakdown 2 Ease of use 1 Value for money 5 Customer support 2 Functionality Pros: \[sensitive content hidden\] was incredibly helpful when I cancelled due to technical difficulties. Cons: Facebook integration - should be more clear that needs to be a Facebook page. Read More IS Izabela S. Verified reviewer Hospital & Health Care 51-200 employees Used weekly for more than 2 years Reviewed October 2025 10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘 5 My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights. Cons: What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features. Read More NK Noah K. Verified reviewer Information Technology and Services 201-500 employees Used weekly for more than 2 years Reviewed October 2025 The Go-To Platform for Brand Monitoring 5 My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions. Cons: While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together. Reasons for choosing Brand24 Price, ease of uses, Saas not contractual. Read More KA Khasiba A. Verified reviewer Non-Profit Organization Management 11-50 employees Used weekly for less than 12 months Reviewed October 2025 Powerful Media Monitoring with Excellent Data Visualization 5 Our overall experience has been highly positive. Brand24 provides a robust, affordable, and actionable view of our brand's presence online. It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate. It's an indispensable tool for anyone serious about understanding their digital footprint. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The depth and speed of data aggregation is what sets Brand24 apart. We found the tool's ability to track mentions across vast areas of the web including news sites, social media (especially X/Twitter and Reddit), and niche blogs to be exceptionally thorough. We particularly love the Influence Score feature, which helps us quickly filter noise and prioritize interactions with genuinely impactful authors. The "Mentions Feed" is intuitive and perfect for real-time crisis management. Cons: While the overall sentiment analysis is good, the accuracy of the automated sentiment scoring for complex/nuanced language in non-English languages sometimes requires manual correction. Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master. Read More IW Iwona W. Verified reviewer Research 1001-5000 employees Used weekly for more than 2 years Reviewed October 2025 Professionalism, genuine support, and great cooperation - Brand24 at its best 5 Brand24 combines an excellent product with exceptional customer service. It makes daily media monitoring much easier, and the support team - especially \[sensitive content hidden\] - makes the cooperation enjoyable and productive. You can really feel they care about their customers. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: \[sensitive content hidden\]- I really appreciate the outstanding support from my Brand24 representative - always professional, proactive, and genuinely focused on building a good relationship. The communication is fast and effective, and I always get clear answers and practical help. The tool itself is intuitive and delivers transparent, easy-to-analyze data. Cons: There’s nothing major to complain about - it just takes a bit of time to explore all the advanced features, but with the help of my representative, it’s very easy to learn. Read More JA Joanna A. Verified reviewer Entertainment 11-50 employees Used daily for more than 2 years Reviewed October 2025 Strongly recommend Brand24 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: easy to work with, possibility to create reports covering the most important factors, agility - possible to hold on the account without having to pay for the months on hold Cons: I don't see any negative aspects, the only thing which I can think of is the thing that I see the same articles sometimes after some time - as if the algorythm doesn't catch the article comes from the past Read More IR Iyan R. Verified reviewer Financial Services 201-500 employees Used daily for less than 12 months Reviewed October 2025 A Powerful and User-Friendly Media Monitoring Tool 5 Responsive Customer Support and Fair Value. But the less are historical data limitations and source gaps Ratings Breakdown 4 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Value for money, Clean, Actionable Dashboard, Influencer & Source Insights, and Strong Reporting Features Cons: Sentiment Accuracy Can Be Off, and Lack of Features in Integration or Data Sources.It is like some regions are not well covered, and some integrations are not available. Users sometimes complain that posts or mentions from certain platforms are missed, or that there are blind spots in source coverage. Read More CC Caleigh C. Verified reviewer Non-Profit Organization Management 2-10 employees Used daily for less than 6 months Reviewed October 2025 Great service + Quality Data 5 Really great overall! It's an intuitive and helpful platform and served our needs well. The helpfulness and promptness from people like \[sensitive content hidden\] really stood out, and makes me want to come back. Data exports could be improved a bit but overall it got what we needed and included helpful metrics like Advertising Value Equivalency. Ratings Breakdown 5 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: Incredible service. \[sensitive content hidden\] was always there and would walk me through things and answer all questions promptly. Good value for money compared to other comparable services. Good quality data. Easy to use and learn how to use the platform (especially with \[sensitive content hidden\]). Cons: The format of downloaded mentions in the PDF report looked weird and wasn't super user friendly. Downloading data in general could be a bit easier. Tracking hashtag impressions would also be great. Read More Showing 1 - 10 of 254 Reviews [See All Reviews](https://www.softwareadvice.com/marketing/brand24-profile/reviews/) ## Brand24 Popular Comparisons [Hootsuite vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/hootsuite/)[Agorapulse vs Brand24](https://www.softwareadvice.com/social-media-monitoring/agorapulse-marketing-profile/vs/brand24/)[YouScan vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/youscan/)[Lyfpit vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/lyfpit/)[Sprout Social vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sprout-social/)[Brandwatch vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/brandwatch/)[Birdeye vs Brand24](https://www.softwareadvice.com/online-payment/birdeye-profile/vs/brand24/)[Meltwater vs Brand24](https://www.softwareadvice.com/marketing/brand24-profile/vs/sysomos/) [Compare All Alternatives](https://www.softwareadvice.com/marketing/brand24-profile/alternatives/) ## Other Top Recommended Social Media Monitoring Software [Trello](https://www.softwareadvice.com/project-management/trello-profile/) **4.5** (23541) Recently recommended **0** times [monday.com](https://www.softwareadvice.com/marketing/monday-com-profile/) **4.6** (6050) Recently recommended **0** times [Hootsuite](https://www.softwareadvice.com/collaboration/hootsuite-profile/) **4.4** (3797) Recently recommended **0** times [BigSpy](https://www.softwareadvice.com/social-media-monitoring/bigspy-profile/) **4.8** (2484) Recently recommended **0** times Stuck Between Options? 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