BuzzSumo
About BuzzSumo
BuzzSumo Pricing
Content Creation: $159/month (billed annually) or $199/month (billed monthly) PR & Comms: $239/month (billed annually) or $299/month (billed monthly) Suite: $399/month (billed annually) or $499/month (billed monthly) Enterprise: $999/month (billed annually) or $999/month (billed monthly)
Starting price:
$199.00 per month
Free trial:
Available
Free version:
Not Available
Most Helpful Reviews for BuzzSumo
1 - 5 of 134 Reviews
Megan
2 - 10 employees
Used more than 2 years
OVERALL RATING:
5
Reviewed June 2022
I'm obsessed with BuzzSumo!
Tom
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2017
Must-have for content research & distribution
I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.
CONSAwesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.
Jason
Verified reviewer
Marketing and Advertising, 1 employee
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
FUNCTIONALITY
5
Reviewed December 2018
Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are
Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.
CONSA little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.
David
Computer Software, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
3
EASE OF USE
4
FUNCTIONALITY
3
Reviewed February 2019
A great tool I don't use often
It's fine as an augment to my existing monitoring solutions, but it doesn't offer enough breakthrough functionality or quality to justify purchase as a standalone service - for me at least.
PROSThe monitoring functionality seems strong and it's probably the most authoritative of the many sources I need to check every day.
CONSA lot of the value that it delivers seems duplicated by my existing PR and news monitoring services, and free services like Google alerts.
Anonymous
11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2019
Great for finding influencers and popular content
I like the influencer search feature the most. When looking for target influencers to add to media lists, searching on Instagram or Twitter alone is very difficult. BuzzSumo's search functionality allows you to narrow your search by city and specific words used in the influencers' bio.
CONSIt not longer counts social shares on LinkedIn. LinkedIn is one of the largest social platforms and a lot of informative articles are shared on this platform. It's odd to me that it counts social shares on all other platforms, but not LinkedIn. People actively have conversations on this platform and share content to validate their points.