About Grin

GRIN is an all-in-one influencer marketing software that enables businesses to discover and recruit influencers to enhance brand marketing across the board.GRIN influencer recruitment suite allows businesses to find the right influencers based on audience, demographic, and even customer influence.

GRIN provides an integrated email inbox, affiliate links and discount code generation, comprehensive reporting for live ROI, and integrations with popular third-party marketing and eCommerce solutions. GRIN also includes product seeding, content management, sales tracking, and more.


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85 Reviews of Grin

Average User Ratings

Overall

4.74 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(67)

67

4 stars

(19)

19

3 stars

(2)

2

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 85 results

September 2020

User Profile Picture

Lior from ScopeLeads

Verified Reviewer

Company Size: 11-50 employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2020

Grin Has it all...

Grin was very easy to set up in use. Within weeks we had a few campaigns up and running and it’s something we use daily to find nee influencers to receive free product and promote our brand.

Pros

Ease of use to find and reach out to new influencers. Followup features. The influencers not being in a “network”.

Cons

The automation features. You can’t do things beyond one automatic welcome email to new campaign subscribers.

Reasons for Switching to Grin

Aspire was way too expensive and was limited to only the influencers that belonged to their network.

Response from Grin

Replied September 2020

Lior, Thank you for sharing your expereinece with GRIN. We're happy to hear that you're leveraging the discovery & recruitment tools, along with managing your entire campaign workflow in one place.

January 2021

Mallory from SlumberPod

Company Size: 2-10 employees

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

January 2021

GRIN solves problems you don't even know you have!

We are saving so much time! We're no longer spending time tracking people down in Instagram, checking through our DMs to make sure someone shared and tagged us in a Story, searching through the explore page for new faces, etc. GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface. The data that GRIN provides has helped us narrow down the profile of our more successful influencers, and the influencer search tool then allows us to find lookalikes for that profile. GRIN has essentially removed the trial and error (and the time associated with trial and error!) from our influencer marketing.

Pros

We have been SO impressed with GRIN. We were starting to become overwhelmed managing our influencers by hand and it was difficult to keep track of where influencers were in the pipeline and who had met their responsibilities, etc. We switched to GRIN mainly for the ability to track, sort, and tag influencers, and we have been so pleasantly surprised by how many other problems GRIN has allowed us to solve. This platform truly streamlines every part of the influencer management process. I think our favorite feature is the reporting view which you can separate by campaign-- so much data!

Cons

There's not much that's missing in this platform! My only request is that the filter feature needs an option for "both/and," i.e. I want to be able to filter by a certain campaign AND a tag. Right now, if I input both fields into the Filter tool, the system shows me everyone in the campaign and also everyone with that tag. I'd like to be able to isolate from my list using two different filters at the same time so that I only see influencers who meet both criteria.

Reasons for Switching to Grin

We needed a better tool to have us track influencers' progress through our program.

October 2020

Chelsea from KetoKrate

Company Size: 2-10 employees

Industry: Consumer Goods

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

October 2020

Without Grin, I'd need at least 2 more people to run our Influencer Program.

Grin makes it so much easier to do my job. Without the automation, recruiting, reporting, and many analysis tools, I would not be able to do this role alone. We'd need at least a team of 2 or 3 people to accomplish what I'm able to do in a day using Grin. I am amazed at the constant upgrades to the platform that come at no cost to the user and they are always taking feedback and implementing it where they can with new updates. I also knew nothing about Influencer Marketing when I started this role and not only did Grin provide great resources to learn the software but they also provided 1x1 training on how to use it and many resources on how to excel at influencer marketing as well.

Pros

The integration with shopify and reporting tools. Being able to create discount codes and affiliate links with the click of a button saves so much time and it's incredibly simple to track performance over a large number of influencers. The new reporting tools makes it so I can get really granular with performance on an individual level which helps me determine which influencers to really hone in on and develop even stronger relationships. It makes it really simple to track ROI and IMV to show the value of our Influencer program to leadership. Using the chrome extension to import influencers and their emails has made it super efficient to reach out to tons of influencers using automated email sequences. Instead of having to DM people and potentially never have my message read, my email is going straight to them and helps to recruit people efficiently. The different dashboards are also really helpful since you can get a really high level view of how a campaign is performing and then you can get more granular now with the report builder feature to pin point weak areas and strong areas in your network.

Cons

Sometimes there a hiccups in tracking conversions but the Grin support response time is unbelievably quick and they are always eager to hop on zoom to talk through the issue and provide updates while they fix problems as well.

Reasons for Switching to Grin

We needed a more robust tool to get more out of the program and have a less manual / spread sheet approach.

August 2021

Travis from The GLD Shop

Company Size: 11-50 employees

Industry: Apparel & Fashion

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

August 2021

Best Influencer Marketing Platform

Pros

GRIN has enabled us to easily set up campaigns to track influencer performance and deliverables and really streamline the entire process of creator management. The integration was super easy and has saved our company dozens of hours in reporting on content, fulfilling product, and managing influencer workflows. The support team is impeccable and I would highly recommend anyone who has an influencer program to use GRIN.

Cons

Nothing was that difficult. The only thing would be customization of particular influencer deliverables within a campaign; however, they have updates coming within the next couple of months to make that a reality.

August 2021

Danielle from HUSH BLANKETS INC

Company Size: 2-10 employees

Industry: Retail

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

August 2021

Grin Review

Great for organization.

Pros

CRM is great and it is nice to have all your influencers and prospects in one space. Very organized.

Cons

Needs to be updated. Doesn't show real time stats for IG followers etc.

Reasons for Switching to Grin

Our other software was not advanced enough for our needs.