Julius

RATING:

4.5

(104)

About Julius

Julius is a cloud-based influencer marketing solution that offers tight integration with social media platforms and allows businesses to find and engage with top-performing content creators on various networks. The platform enables search across major social media sites, including Facebook, Twitter, Instagram, Pinterest, YouTube and Twitch. It comes with several tools such as a workflow management system and campaign management module.

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Julius Pricing

Contact JuliusWorks for pricing details.

Starting price: 

$24,000.00 

Free trial: 

Available

Free version: 

Not Available

Julius with HYPR audience overlap

Julius Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4

Most Helpful Reviews for Julius

1 - 5 of 104 Reviews

User Profile

Ellen

Verified reviewer

Public Relations and Communications, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2023

Amazing platform!

We've been using Julius for 2 years and rely on the platform heavily for our agency. The customer service has been amazing and the platform delivers accurate data needed for our clients.

PROS

The customer service, discovery function and brand search tool are the most beneficial for our team.

CONS

It would be great if Julius provided monitoring without the need for authentication.

User Profile

Madison

Verified reviewer

Public Relations and Communications, 51-200 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2023

Good - Could be Better!

I use Julius primarily for data and research. I very rarely use it for making lists, managing campaigns, or communicating. This is the only influencer software I've ever used, but I have considered looking elsewhere for a more robust system. I'd also love to receive more resources on influencer marketing and how to be successful, since it's a constantly changing industry.

PROS

I like that Julius gives a highly-detailed overview of influencer statistics. I feel that I can trust the information and data being reported when I'm evaluating if an influencer is a good fit for my client.

CONS

I don't find the interface very user friendly, some features seem "hidden" or not easily accessible. I also find that many influencers in my sector (interior design) aren't on the platform, so it slows down my process having to constantly request new influencers be added.

Annie

Marketing and Advertising, 201-500 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

3

FUNCTIONALITY

3

Reviewed July 2020

Great Tool but Many Discrepancies

It is great from a strategic standpoint, it just isn't as helpful when it comes to actually gathering contacts to reach out.

PROS

The information about social media reach is very helpful when determining if an influencer is right for your project.

CONS

I have found that there are many discrepancies with the contact information. I often have to go check IMBDPro which always has the correct contacts for Agents/Managers.

Vendor Response

Thank you for your feedback, Annie! We have shared your input with our research team regarding contact information.

Replied July 2020

Lily

Marketing and Advertising, 11-50 employees

Used weekly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2023

Julius is helpful in sourcing accurate influencer data

PROS

Julius specifically has a great search tool, making it easy to add filters and get really specific with the criteria and generating helpful results.

CONS

It's a bit expensive, and it isn't a tool that we lean on for campaign management.

Amy

Apparel & Fashion, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed August 2023

Calzedonia Group Review

Customer service is amazing, they are always available via email and phone call to troubleshoot any issues or answer any questions.

PROS

Very useful search and campaign tracking functionality. It's helpful to be able to search for influencer stats such as engagement rate, audience demographic, brand partnerships, etc. so we can correctly decide if they are worth the investment.

CONS

Sometimes the influencer stats are inconsistent across different influencer marketing platforms, but that could be due to different measurement capabilities.