Referral Factory

RATING:

4.9

(122)

About Referral Factory

Plug-and-play software to build and track your customer referral program. If you want to get more referral and grow your business, then Referral Factory is the solution for you! This is why customers choose Referral Factory... Connects directly to your CRM so you can automate asking your HubSpot, Stripe, Pipedrive, Intercom, Zoho and Salesforce contacts to refer. Or use Zapier to connect any CRM! Access 100+ referral program templates, or create your own. 200+ referral rewards and incentives. No coding required... really! Easy to install widgets, pop-ups, embeds and pages to promote your referral program. Advanced referral analytics to track everything from your top referrers, to the channels your users are sharing their referral links on. Fully GDPR comp...

Referral Factory Pricing

Starting price: 

$95.00 per month

Free trial: 

Available

Free version: 

Not Available

Build and track your own referral program (no code). Get your referral program up and running in days, not weeks.
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Referral Factory Reviews

Overall Rating

4.9

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for Referral Factory

1 - 5 of 122 Reviews

User Profile

Yannis

Verified reviewer

Banking, 201-500 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

An all-in-one solution for running a successful referral program.

Overall, a very reliable platform, with tons of options for customization and all the needed functionality to deploy, customize, optimize, track and scale successful referral campaigns with minimal technical hussle.

PROS

You can get started with your referral campaigns without much technical hassle, long production times and complicated integrations. The settings are so flexible that allow you to be very creative when it comes to coming up with campaign concepts.

CONS

When you first get into the platform, you might get a bit overwhelmed with the number of options for customization - requires a little bit of familiarity with how referral programs work - but even if you struggle, the team is always there to support you and your choices in a very timely and friendly manner

Reason for choosing Referral Factory

Overall, Referral Factory seems like the best value-for-money platform in the market, accompanied by great performance in terms of reliability of the platform, as well as delivering exceptional campaign results. Lastly, the friendliness of the team and the quick response time from them always reassure me that I have the right support to be successful as a customer

Liam

Management Consulting, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2023

Referral Factory has been a game-changer for our consulting business

Referral Factory has been a game-changer for our management consulting business. While there are some areas for improvement, such as the user interface and initial setup process, the platform's impact on our business has been significant. The integration with Hubspot is seamless, and the ability to incentivise customers to refer their friends and family has led to a steady stream of high-quality leads. The team at Referral Factory has been supportive and responsive, providing valuable insights into optimising our referral programme. We highly recommend Referral Factory as an excellent investment for any business looking to grow and increase sales.

PROS

Referral Factory has had a significant impact on our business by generating more referrals and boosting sales. The integration with Hubspot is seamless and makes it easy to manage our sales pipeline and track progress. The ability to incentivise customers to refer their friends and family is a great feature that has led to a steady stream of high-quality leads. The team at Referral Factory is supportive, responsive, and provides valuable insights into optimising our referral programme. I will also give a shout-out to [sensitive content hidden] for their support throughout our 18 months so far with the business providing great customer support.

CONS

The user interface could be more user-friendly, especially for those who are not familiar with referral marketing. The initial setup process can be somewhat time-consuming for the user, however, I understand this is also important to make sure everything is set up correctly.

Reason for choosing Referral Factory

We found it just suited our requirements at the time. Also being based in the UK, it was great to deal with a business in similar timezones.

Lara

Financial Services, 2-10 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

2

Reviewed November 2023

Great start, plenty room for growth!

Amazing support form all involved, and loving being a part of your growth! Fingers crossed our two campaigns are a hit so I can really brag for you ;)

PROS

Integration was easy, support is exceptional, service is top-notch, rewards system is easy and intuitive. And honestly, the layout and design of the campaign creator is great, just needs a few more features to be perfect!

CONS

I do find myself having to create media libraries etc to simulate a dashboard which should really be standard with any affiliate program. Also the Hubspot integration also had some issues, which was clearly from my side in the end, but could have been avoided.

Reason for choosing Referral Factory

Because you market your product better and we were impressed by your examples and templates

User Profile

Paola

Verified reviewer

Health, Wellness and Fitness, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Great experience! The platform is very insightful, and it's easy to manage!

As I've said above, the platform is very intuitive and easy to use. The structure is almost perfect and you can handle multiple things at once without any hassle!

PROS

It's a very intuitive platform. Great management structure, with lots of options. You can manage the progress of each influencer and set up a rewards system!

CONS

You can't create your referral codes. It's not a big deal, but I hope they enable this in the future!

Murray

Health, Wellness and Fitness, 2-10 employees

Used weekly for less than 12 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed March 2023

Having a "virtual team member" bringing us referrals each day was our best acquisitions channel

The template designs were great for inspiration, and allowed us to see the range of functionality for bringing in videos, which is what our business is premised on. The activation of the campaign was great, and it was easy to surface the campaign on our website, and in an emailer to our existing clients.The outcome of the campaign is really where the value lies - seeing good quality new customers, with an added benefit of network effects keeps them spending more, and churning less. So I'd highly advise the software for SMBs.

PROS

The easy onboarding and ability to choose a template made it easy to see an immediate impact visually. We could connect Hubspot to the product, and then let all our customers know that they could refer their friends, and earn a free month of subscription. I really like that Referral Factory allows me as an entrepreneur to see the metrics associated with acquisition volumes and costs. There were many rewards options and their support team was at the ready for us.

CONS

I understand that SaaS limits flexibility in how generic it might be, but one area that could be a benefit is easier mapping and notification prompts of emails. Perhaps there could be some notifications beyond email, or a daily/weekly summary of the campaign as well.

Reason for choosing Referral Factory

It came down to the Hubspot integration, which is seamless with Referral Factory.