Upfluence

RATING:

4.1

(39)

About Upfluence

Upfluence is a cloud-based influencer search and management solution designed for agencies of all sizes. It offers influencer marketing, affiliation management and performance-tracking functionalities within a suite. The product caters to freelancers, SEM managers, marketing agencies, advertising agencies, PR agencies and in-house marketing departments. Upfluence allows users to identify and manage influencers using a three-step process. Upfluence offers an influencer database, which allows users to find contacts based on different criteria such as social-community size, engagement rate and location. The solution then shortlists contacts from the influencers list. Upfluence allows users to view stats such as the performance of posts and topics covered by each ...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Upfluence Pricing

Custom Pricing: Pay Only For What You Need - Scale effectively with tailored modules that maximize value and ROI as your business evolves. Contact Upfluence for a detailed pricing plan.

Free trial: 

Available

Free version: 

Not Available

Influencer search & profiles
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Upfluence Reviews

Overall Rating

4.1

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Upfluence

1 - 5 of 39 Reviews

User Profile

Calvin

Verified reviewer

Marketing and Advertising, 10,000+ employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2019

Upfluence: 10/10 - would sign up again.

Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

PROS

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

CONS

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

Reason for choosing Upfluence

I picked Upfluence because the company had a good reputation according to my research. More importantly Upfluence's software provided me with the suite of tools that were missing from my previous software solution.

Reasons for switching to Upfluence

While the software solution we used was definitely functional, I knew we needed more power to if we were going to stay alive in this hyper-competitive industry.

Frederick

Real Estate, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2023

This influencer marketing and affiliate software combo is the real deal

Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.

PROS

One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

CONS

There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.

Reason for choosing Upfluence

Did more than others. More suited to our needs.

Vendor Response

Hi Frederick. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

Replied July 2023

Anonymous

11-50 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

1

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed March 2022

Do Not Get Trapped in a Contract

Just like another reviewer, we were sold a 6-month contract, but when I reached out about canceling after not being able to use the software at all, we were told the contract was 12 months. I wish I had recorded the demo, as this was not what we were told at all.

PROS

The demo made using Upfluence as an influencer management system seem smooth & trouble-free, promoting that we would have an account manager to assist us with set up. Not the case.

CONS

From the beginning, there were so many bugs in the software. It is NOT user-friendly and we never were able to get it working properly to even run 1 campaign. Our account manager had 1 initial set-up meeting with us and was unreachable after that. We emailed the account manager & sales rep who sold us on the demo for a full month with no response. NONE. We proceeded to try to work through the buggy system on our own with no resolve. After reaching out to customer support that we wanted to cancel, suddenly we got an email from our account manager asking what the issue was and stating that our emails had landed in their spam folder. I'm not sure how we went from having emails that were received in the beginning to suddenly landing in the spam, but go figure. We then booked a 2nd meeting with them and were still not able to launch a working campaign.

Samuel

Retail, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

2

FUNCTIONALITY

4

Reviewed April 2024

Great Platform with Some Glaring Weaknesses

Overall, it was middling but edging toward the more positive side. No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

PROS

The search and filter functionality or finding influencers is really clever. We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.

CONS

Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of). Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.

Vendor Response

Hello Samuel, thank you very much for the honest review. Email automation is actually top priority and will be released in a couple of weeks! If you are interested in knowing more, please reach out to us at support@upfluence.com. We appreciate your feedback and we have sent these valuable comments to our product team for review. Thank you!

Replied April 2024

Veronica

Furniture, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

An All-in-One Gem for Influencer Campaigns!

The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy. The platform's comprehensive features have significantly streamlined our workflow, saving us time and effort.We now have everything we need in one place! From discovering the perfect influencers to organizing collaborations, tracking performance, and analyzing results, it has it all.

PROS

This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

CONS

With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Reason for choosing Upfluence

We found it to be the most complete platform, with excellent reviews and the customer service was always very positive.

Reasons for switching to Upfluence

We made the switch to Upfluence due to its outstanding cost-benefit ratio. This platform allows us to seamlessly integrate the functionalities of affiliates, ambassadors, and content creators, all in one place.

Vendor Response

Hello Veronica. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

Replied August 2023