# Active Trader Pro Software Reviews, Demo & Pricing - 2026 > Review of Active Trader Pro Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/investment-management/active-trader-pro-profile --- [Home](https://www.softwareadvice.com/) / [Stock Portfolio Management Software](https://www.softwareadvice.com/stock-portfolio-management/) / Active Trader Pro Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/investment-management/active-trader-pro-profile/reviews/) # Active Trader Pro 2026: Benefits, Features & Pricing On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews ## Overview Active Trader Pro 3.2 [(13)](https://www.softwareadvice.com/investment-management/active-trader-pro-profile/reviews/) Pricing Pricing available upon request Top Alternatives ### About Active Trader Pro Active Trader Pro is an investment and stock portfolio management platform provided by Fidelity, designed to help users make informed trading decisions before, during and after trades through real-time insights, dynamic visual analytics and trading tools. It supports trading equities, ETFs and simple and complex options strategies, with extended hours and directed trading capabilities. Key features of Active Trader Pro include the ability to discover potential trading opportunities with market filters, including technical and social sentiment selections. It allows users to monitor their portfolios with streaming quotes, real-time gain and loss data as well as streaming balances and order statuses. Additionally, users can customize their layout and experience by setting trade defaults, creating shortcuts and using hotkeys to navigate the platform. Active Trader Pro offers help create and save multiple orders, enabling users to place them with one click whenever needed. It provides directed trading, giving users control over where their equity and options trades are routed for execution and faster market access. Additionally, it supports a customizable user interface tailored to in... dividual preferences. Active Trader Pro includes a trading dashboard designed for comprehensive trading needs, offering real-time market data, research ideas and the ability to execute trades from a single screen that works on any browser. Additionally, it offers a Fidelity Mobile application, which allows users to view, manage and act on their portfolios. ## Active Trader Pro User Interface ## Popular Active Trader Pro Alternatives Main Product Active Trader Pro 3.2 [(13)](https://www.softwareadvice.com/investment-management/active-trader-pro-profile/reviews/) Ratings Breakdown - 3.23Ease of use - 3.42Value for money - 3.0Customer support - 3.38Functionality Pricing Available upon request Alternative Product [Sharesight](https://www.softwareadvice.com/investment-management/sharesight-profile/) 3.3 [(3)](https://www.softwareadvice.com/investment-management/sharesight-profile/#reviews) Ratings Breakdown - 3.33Ease of use - 2.50Value for money - 4.50Customer support - 3.67Functionality Pricing Available upon request Alternative Product [PORTAX](https://www.softwareadvice.com/investment-management/portax-profile/) No reviews yet Ratings Breakdown - Ease of use - Value for money - Customer support - Functionality Pricing Starting at $89.00 per month Alternative Product [FundCount](https://www.softwareadvice.com/accounting/fundcount-profile/) 4.7 [(15)](https://www.softwareadvice.com/accounting/fundcount-profile/reviews/) Ratings Breakdown - 4.40Ease of use - 4.09Value for money - 4.46Customer support - 4.43Functionality Pricing Starting at $21928.00 per year Alternative Product [Cash App](https://www.softwareadvice.com/mobile-banking/cash-app-profile/) 4.2 [(691)](https://www.softwareadvice.com/mobile-banking/cash-app-profile/reviews/) Ratings Breakdown - 4.53Ease of use - 4.26Value for money - 3.55Customer support - 4.31Functionality Pricing Available upon request Alternative Product [TrendSpider](https://www.softwareadvice.com/product/450495-TrendSpider/) 4.4 [(15)](https://www.softwareadvice.com/product/450495-TrendSpider/#reviews) Ratings Breakdown - 4.0Ease of use - 3.87Value for money - 4.47Customer support - 4.40Functionality Pricing Starting at $107.00 per month ## Active Trader Pro Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Basic Pricing available upon request No plan information available ## Active Trader Pro Features - Popular features found in Stock Portfolio Management Portfolio Accounting Portfolio Management Stock Management Tax Management - More features of Active Trader Pro For Investment Advisors For Traders Monitoring Portfolio Rebalancing Risk Management Visual Analytics ## Active Trader Pro User Reviews Overall Rating 3.2 Ratings Breakdown 5 46% 4 0% 3 8% 2 15% 1 31% Secondary Ratings Ease of Use 3.2 Value for money 3.4 Customer support 3.0 Functionality 3.4 VR Verified Reviewer Chemicals 201-500 employees Used daily for more than 2 years Review source Reviewed February 2021 Clean, simple package with all the elements I need 5 I use this software daily to track my investments as well as buy/sell stocks and mutual funds. I love the simplicity of it! Ratings Breakdown 4 Ease of use 5 Value for money 4 Functionality Pros: Customizable to display my information the way I want to display it. Clean, straightforward interface lets me quickly access information--from cursory overview of my portfolio to detailed tax information and statements. Also seems to have good security measures equipped Cons: Some of the views start out the same way every time you load the software, where it would make more sense to start where you left off last time. Reasons for choosing Active Trader Pro I could access all accounts from one place. Reasons for switching to Active Trader Pro I moved my accounts to Fidelity, so now I can view all accounts in one place. Read More TW Todd W. Verified reviewer Health, Wellness and Fitness Self-Employed Used daily for more than 2 years Review source Reviewed September 2023 Best online trading software in my own head to head analysis. 5 Extremely pleased. For my investing purposes, it is the absolute best online software available for retail investors. I conducted my own study in order to measure the quality of order fills by placing identical trades in my Fidelity Active Trader Pro account and in my Interactive Brokers account, and the fills were identical, other than the fact that I paid my commissions on my Fidelity trades but I had to pay commission on the trades placed in my Interactive Brokers account. In fact, many times I orders are filled at prices that are actually superior to the exchange posted prices (I place a lot of trades that can be easily be measured because I will oftentimes place my opening and closing trades at either the market open or close each day. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Free commissions on equity trades, quality of order fills, extremely extensive inventory of stocks available for short-selling. Cons: The only negative issue with this product is the fact that if you want to initiate a short sale position at the market open, you must place the trade between 8:00 am and 9:15 EST as opposed to the night before with all other brokerage software that I've used in the past. Reasons for choosing Active Trader Pro The Fidelity Active Trader Pro platform is easier to navigate, and the availability of stocks to short is far superior to what was available to me on thinkorswim. Reasons for switching to Active Trader Pro In order to take advantage of the free commission trading offered by Fidelity (but only after I was able to prove to myself that Fidelity was able to achieve good quality order fills, which they can, as explained above). Read More Jessieah M. Verified reviewer Entertainment 2-10 employees Used weekly for less than 6 months Review source Reviewed July 2025 Fidelity Review 3 Not bad, just a steep learning curve. Theres always more to offer within an app, especially financial but not everyone needs it all. Ratings Breakdown 3 Ease of use 3 Value for money 3 Customer support 3 Functionality Pros: The Fidelity app offers robust investing features with no trading fees on stocks and ETFs, intuitive account overviews, and strong retirement planning tools, making it excellent for both beginner and experienced investors managing multiple accounts in one place. Cons: Some users find the app’s interface cluttered and occasionally glitchy, especially when navigating advanced options or research tools, and its design isn’t as sleek or user-friendly as newer investing apps like Robinhood or Webull. Read More MM Mercy M. Verified reviewer Education Management 10000+ employees Used weekly for less than 6 months Review source Reviewed May 2025 Fidelity Investing 5 have only begun to use it but so far it has been a good experience Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use interface, gives you alot of information and stats to help you make a decision Cons: sometimes forget to use and will lose on some potentital gains Read More MS Michelle S. Verified reviewer Accounting 2-10 employees Used monthly for more than 2 years Review source Reviewed December 2024 Nice product 5 Great. I get to see my trade and account balance in real time Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use and help is provided. I like being able to make decisions quickly Cons: Nothing. It’s new to me so I like it so fat Read More MP Michael P. Verified reviewer Financial Services Self-Employed Used daily for more than 2 years Review source Reviewed December 2024 Look for an alternative to Active Trader Pro 2 A struggle. 90% of the time it functions as advertised. 10% of the time I am losing money or missing out on good trades. Ratings Breakdown 3 Ease of use 4 Value for money 5 Customer support 3 Functionality Pros: Fidelity support is good. Active Trader Pro...not so much. Cons: Lots of bugs. Will not update trades. I lose money because I cannot sell a moving security. Fidelity support is great - Active Trader Pro...not so much. Look for an alternative. Read More hs harrison s. Verified reviewer Retail Self-Employed Used monthly for free trial Review source Reviewed May 2025 active trader pro review 5 It's an awesome product and I highly recommend it. You won't be disappointed. Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: My overall experience with Active Trader Pro has been great. It's very user-friendly and has definitely made an impact on my workflow. Cons: There wasn't much to dislike. The software is very intuitive to use. Read More MS Mark S. Verified reviewer Information Technology and Services Self-Employed Used daily for more than 2 years Review source Reviewed March 2022 Chart Drawings do not save 1 I have all my retirement accounts with Fidelity, before I became an active investor. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: Easy to place trades. Good foundation for what could be an excellent product. Cons: \- Drawings on charts do not save, so if you like to draw trend, support, and resistance lines, etc. you are out of luck. I am forced to do all of my charting in Think or Swim, but my trades in ATP, which is a real pain. - Slooooooooooowwww - No customer technical support - Fidelity does have a minimal support team on Reddit, if you can find it. Why you have to be a Reddit user to get support from Fidelity baffles me. I have tried many times to contact ATP support at Fidelity, but I have given up. - Saved layouts are a mystery as are charts. You never know what you are going to see when you reopen a stock symbol to review. Read More EW Edward W. Verified reviewer Financial Services Self-Employed Used daily for free trial Review source Reviewed May 2021 Stuck in Stone Age 1 Waste of time. Ratings Breakdown 1 Ease of use 1 Value for money 2 Customer support 1 Functionality Pros: The charts and features are excellent. This was a platform I had hoped to use. However, they failed to prove that they had functional software or that they could fix a simple issue. People like this do not get money from me. Cons: For each of the 18 stocks in every portfolio I would have 9 personally configured separate chart TABS (1 Year SMA, 6 Month SMA, 10Day, 5Day, MACD, Bollinger, 2Day SMA, Today PSAR, LowBuyPoint). In 7 of the TABS for each stock there were 2 INDICATORS added (ADX, RSI). I drew a yellow horizontal line on both (@ 25 for ADX and @ 50 for RSI). For each 18 stock Portfolio this took several hours because each of the 7 TABS with these INDICATORS had to be saved after adding each horizontal line. In other words, you could not customize a chart and it's TABS for an individual stock and just SAVE the whole customized chart for the single stock. I was also instructed to save the Platform Layout each time. Log-out was always done correctly. Yet every next day, opening the platform software, my horizontal lines were gone and my time was wasted. I called multiple times to speak with Electronic Channel Support about the fact that my chart customizations were never saved to their server. They could never correct the problem. They also have an Investor Notebook where you can add personal notes. This too is hyper-dysfunctional. It will only let you type very slowly. So, I would actually create my notes on my PC then just copy/paste to the dysfunctional Platform Notebook. There is more too, but this site will not allow.... Anyway, they did not get a $500,000.00 transfer of funds because of their failure. I have gone back to Ameritrade Think Or Swim which is far superior. Read More JW Jim W. Verified reviewer Financial Services 2-10 employees Used daily for more than 2 years Review source Reviewed August 2022 Worst Trading Platform Ever. Do Not Use Ever! 1 I use it daily with terrible experiences. Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: There aren't any pros about this software. Cons: This is like the free AOL disks we'd get in the mail in the mid 90's, and likely hasn't been updated since. No hot keys, minimal customization, frequent streaming errors with invalid data. Seperate trade tickets for pre and post market orders that de-populate fields when one field is changed. Slow and buggy, this is an insult from one of the largest financial institutions. This is REALLY BAD SOFTWARE. Read More Showing 1 - 10 of 13 Reviews [See All Reviews](https://www.softwareadvice.com/investment-management/active-trader-pro-profile/reviews/) ## See what companies are saying about Software Advice