Dotdigital

RATING:

4.3

(188)

About Dotdigital

dotdigital Engagement Cloud is a cloud-based email marketing solution designed for medium and large enterprise customers that offers email design, scheduling and campaign analytics within a suite. This solution offers contact management functionality that allows users to import, add and manage contacts and target them appropriately in email campaigns. Users can automate the process of email delivery using the email scheduler functionality. dotdigital Engagement Cloud also allows users to create customized automation programs for lifecycle marketing, multichannel marketing and repeat purchase targeting. A key feature of dotdigital Engagement Cloud is the split testing module, which allows users to compare and arrive at the most responsive email campaign st...

Awards and Recognition

FrontRunner 2020
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Dotdigital Pricing

Contact for specific pricing data

Starting price: 

$150.00 per month

Free trial: 

Available

Free version: 

Not Available

Dotdigital Program Builder
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Dotdigital Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4

Most Helpful Reviews for Dotdigital

1 - 5 of 185 Reviews

Sean

Computer Software, 51 - 200 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed March 2022

Works great for my marketing team!

User Profile

Sean

Verified reviewer

Computer Software, 51-200 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2019

Works great for my marketing team!

This is the end all be all of email campaign management for my medium sized company. We use Dot Digital every single day to track our new leads and put them through our nurture cycle. I can whole heartedly say that without this platform my marketing team would be lost. If you are looking for a way to manage your address books and email campaigns this is where you should stop your search.

PROS

The ability to track your email campaigns Super easy to use overall Ranking leads by email engagement has been critical to our business The ability to export the lists to Excell make marketing meetings a breeze Really great for managing address books and targeting segments

CONS

When you export the data to excel it exports the file to a .csv by default and in this scenario it is possible that you will lose data more often than if the file were exported as .xls file. However, this seems like a very simple fix and may simply be dependent upon user preference and the software your company works with outside of Dot Digital.

User Profile

Mackenzie

Verified reviewer

Insurance, 11-50 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2018

Have not used to the full extent, but full of capabilities

PROS

The most used function of dotmailer for our organization currently is the automation. Using Facebook primarily for leads, it is nice that we can link up these systems to hit leads in their email right when we get them. We are going to start using dotmailer for newsletters and such, but this requires a little more learning on their site which I have just not had time to do yet. I do like designing emails in dotmailer, and once you have a basic format, it is pretty seamless.

CONS

It does take a little time to learn. We originally got dotmailer because it was recommend by a consultant we were working with. We are no longer working with this consultant, so the system was passed onto me. Since I was not working with it in the beginning, there was a learners curve in adjusting to a new email system. I have not yet set up our website leads to automatically go into the dotmailer system as it seems like this can be a process that might take a little more time. I wish dotmailer paired a little easier with CRMs and other sites, such as word press, just to save a little time.

Judson

Apparel & Fashion, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

1

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed August 2017

A great platform, if this was 2009 and not 2017

A lesson in vetting platforms that claim to be solutions more thoroughly before proceeding. Other than that, I cannot think of another benefit.

PROS

The analytics on each email campaign. It is nice to get a visual report following the performance of the email campaign.

CONS

Other than the campaign reports, I have a problem with just about everything else with this platform, particularly the customer service but I suppose that that is not the question here. The platform itself is wildly outdated, seemingly by intention because they will offer you custom templates but with an extremely high cost and they will request that you fill out so much information that you've already done half of the work for them. The drag-and-drop feature is not unique in 2017, which I see is the most frequent positive thing others have to say about it, but the fact that there is no auto-save is absolutely absurd. The platform is also buggy when trying to adjust background colors and with editing photos post-upload. Raising issues to customer service only led to them pointing fingers at me for supposedly not knowing how to use the product and not even once led to a solution.

Tanveer

Education Management, 1,001-5,000 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2024

Dotdigital Has Exceptional Email Marketing Features

PROS

The marketing features of Dotdigital are exceptional. I like the ease of use and capabilities of Dotdigital.

CONS

Dotdigital has reliable features and an great customer support team. I do not dislike Dotdigital at all.