I use ION daily to build landing pages for all my sites for subscription offers. I have found ION to be very easy to use. Being able to copy templates is a huge plus and saves time.

I love how you can preview your work in ION before making it live.

I do not like how there is no "undo" button. If you make an error then you have to re-do the project.

The Ion platform provides an extremely versatile and robust engine for creating, hosting, and optimizing landing pages and other content. It puts the power in the hands of the marketers (reducing dependency on IT) and avoids the back-end technology backlog and long lead times that sometimes exist in organizations. The built-in testing capabilities and page analytics makes page optimization easier, and unlike many other landing page platforms I've looked at, Ion's platform can handle even the most custom or complicated features or forms.

Robust, versatile and easy to use. Puts the power in the hands of the marketing team, reducing dependency on IT. Great built-in testing and analytics. Handles complex forms and page logic.

If you already have hosting infrastructure and a full front and back-end development team, this would be an added cost to layer on top of it.

ion is great for what it's intended for. the usability is fairly straightforward once the naming convenient for projects/pages/sites is understood. this could be made more obvious upfront in intros. designers that use similar software or even design software are used to hierarchy based interactive elements that have to be in place for everything to function correctly. this detail could be more explained up front. still not sure why there needs to be a practice or 'do not delete' detail to every project, this makes it feel like the system doesn't take care of itself...like its vulnerable to users instead of being stealthy and foolproof. i understand the idea of immediate publishing and the intent on having items that can't be deleted, i think just the naming needs to be more sincere and clear, and not come off negative like 'do not delete' does.

easy to setup initial projects, ease of editing, easy to duplicate and scale.

photos that have to be put in a database, should be able to pull from existing databases/clouds, not too easy to perfect a file at first attempt, lots of troubleshooting at the beginning (which might be improved by the understanding of the naming convention of 'portfolios/creatives/etc etc' up front.

We have utilized Ion Interactive for multiple projects to include: landing pages, micro sites, and global/regional campaigns. Dave Kavalsky, our Ion Product Specialist, has extensive knowledge in his field and is always able to meet our needs timely and with a polished final product ! I am always looking forward to our next project with their team.

1. understanding - focuses on our industry and company goals 2. aligned with our project vision 3. project managers are #1 4. equipped to handle any request we make 5. sound propsosals / methodologies 6. trustworthy

No cons @ this time - the last 2 -3 projects we completed with Ion were completed with no issue

I build pages for different partners very frequently. ION is a very easy to use tool which helps in creating pages within minutes. Recently we built a Landing Page request form which all our partners use to send request for new page. It's very convenient to manage all the pages & create exports. Customer service is always well informed, and has always been able to resolve my concerns or provide the needed answers in a very timely manner.

We used ION for more than 6 months now and we defined templates for marketing programs managers to create their own landing pages based on them. That allowed them to make changes to text and other elements fairly quickly without having to get in touch with the operations or design team. Once the template was defined it was easy for managers to make the changes they wanted.

Very interesting way of building landing pages that make it quick for siloed companies.

When it came to editing the template, it was a little hidden to find things. but nothing that an html, css expert couldn't do. Overall an interesting concept for agile marketing teams that need versatility and speed.

I love how easy it is with Ion to create a very compelling, interactive landing page to help with lead generation. The customer support team is great as well! We have had many cases where we needed custom implementation to hook in other APIs or wanted custom development and their team has produced great quality work for us.

I would not recommend Ion for complete websites, that isn't what Ion was made for. You really want Ion for campaigns and landing pages. So please consider your use-cases thoroughly.

We've been using Ion Interactive for about 4 years now. Overall its a great tool and the support behind it is equally as awesome. The have continued to innovate the software over the years. And if there is ever a feature you find you need that is missing it will mostly likely be included in a near future release.

Highly flexible and customizable. Huge feature set. Fast customer support.

Code source can be heavy at times, but this is expected with such a robust drag and drop interface.

the reason why we are using ION is that people can have more interactive experience when visiting a site, also the animation can make the important CTA to stand out even more to attract attention from users. This is very helpful when you want to create a site and a custom email.

I love how the rules set up like you can get notify when someone filled out the date immediately, also the animation always makes every site look very fancy. Interactive reveal is also another hit point which people would be interested what's in there when they accidentally hover over and found out there is more detail behind it. hide function is also another great feature I used the most.

The only problem that i have is the background alignment. for example that I want to have the full background image to appear in the inner content section, but it always shows up the part of it. I have made the image to x:50% and y: 90%. And the problem still can't be solved. It's not a big problem but if there is any change for this, it would be great.

I use the ION tool to create completely responsive and complex web creatives that easily allow me to link my APIs to clicks and selections. The navigation is literally drag and drop. I am able to create and make live sites that retrieve and update to our various database environments in minutes.

Easy development of complex data gathering site.

The ability to edit pages while live without any publish and limited undo capabilities.

We use ion interactive for specific clients' webpages, landing pages, mobile pages, and emails. It is currently only used in the performance content department, which is responsible for creating content for our clients. We are able to put our designs and creations together and onto ion interactive, and have the client help add links, clickTags, TFNs, Promo IDs, etc. This allows for the project to be created, tested, and pushed live very quickly rather than many back-and-forth communications that would be present in basic workplaces.

- Organizing campaigns, portfolios, and creatives. - Flexible editing within the creative studio. - Testing and pushing creatives live while giving thorough analytics and reports.

- The layout and design of its main interface looks a little bit dated. - Using frameworks seem difficult to edit and configure to function properly with Ion's creative studio capabilities. - Missing the ability to gather emails for a database.

Using the ion Platform we are able to build quizzes, assessments and calculators utilizing ion's rules engine. This is something we have not been able to do in the past and something our customers have been asking for more and more.

Within a few hours you can launch your first interactive quiz on your website. Since it's a cloud platform, there was no need to standup a server or install any web services. You only need to add a DNS record and your brand style and your domain is active and visitors can browse your site.

To build pages you use the tools and widgets available in the platform. This can be tedious since you interact with each object and its properties. It would be helpful if you could open a "code" window and write code. Especially for more advanced users.

We struggled with landing page development timing by going through our internal IT team. ion has been imperative in our marketing team taking control of landing page development, allowing us to quickly turn around new creative, updates and A/B tests. Customer service is at the top of its class. Our representative is incredibly knowledgeable, quick to respond, and helpful.

Easy content creation, plug-n-play format, great features that are continually being updated and expanded, excellent customer service team, great reporting and immediate insight into results.

Would love it if ion had an app I could access from my mobile phone that at least allows me to check in on my campaigns and make smaller, urgent content updates if needed.

I think one of my managers put it best: "You wouldn't think ion is so difficult to use if you'd ever tried to build the same [kinds of landing pages] *without* it." The user experience can be complex and fiddly (both the file management interface and the Creative Studio builder), but if they tried to simplify it any further, we'd lose a ton of flexibility. They clearly put a ton of effort both into developing their tools and into teaching their clients, not just the nuts and bolts of how to use those tools, but the best WAYS to make use of them in the bigger picture of content marketing.

Great power and flexibility; stellar tech support

I'd love to be able to more easily refine our custom CSS and other settings globally across creatives. I end up changing the same things over and over again every time I do a new project.

ION has allowed us to streamline development of landing pages, test different versions, ensure our pages our mobile responsive and allowed us to integrate interactive elements without extensive coding and programming. It has also made tracking using Google Analytics easier as well as allowed for other tracking within ION which is easily exported. We have not scratched the surface of it's capabilities.

Variety of designs, tracking, interactivity, reporting.

Does take a little time to understand the interface. We are still exploring its capabilities.

ION has been extremely useful for creating dynamic landing pages and has robust conversion tracking that helps one obtain actionable insights used to optimize ad spend.

Ease of use on the development end.

Clunky dashboard for reporting purposes

Ion's Liveball platform is a great option if you're looking for flexible A/B and multivariate testing, and you don't have a lot of experience with writing code. The interface is mostly drag and drop and creates responsive pages fairly quickly!

Easy to use, no coding necessary, great customer service!

If you need to create a version of a page hosted elsewhere, it's not that easy. You'll need to recreate it from scratch within the platform rather than simply importing the code.

I find ion to be a bit confusing at first. After you get to know the interface and where all the options it is actually pretty easy to use, other than the drag and drop feature. There are a lot of options for laying out the pages. I have mainly used this software for building landing pages for the company that I work for. It is a digital marketing company.

Lots of features for page layout, color, background images and responsiveness across different medias.

The drag and drop is glitchy. I do not enjoy how if I want to drag a new row or text block into the page it takes back to the top of the page then it is very difficult to scroll back down to where you want to be.

ion is super easy to get started with and takes out the complexity of building webpages from scratch. The time saved alone is worth it. Any time we have had a question or issue with the app, the customer support team was very responsive and helped us work through the problem.

The interfaces are a little dated - I would love to see a face lift (especially to the campaign and creative performance reports).

We were looking for a web page creation tool that would allow us to bypass developers to make the pages. Ion provided a comprehensive WYSIWYG that made our efforts more nimble and effective.

Drag and drop capability Access to the HTML Custom templates

Easier to duplicate pages More tracking capabilities

It allows you to prepare a solid prototype of a landing page/pages which will help you keep your different designs for multiple pages organized. A lot of tools which help do everything you can possibly think of when it comes to marketing campaign etc. WYSWIG editor is really nice when you can figure out what, and how to do it (but creating custom stuff can be hard).

Writing something like a custom solution could be tricky (or so it feels) so you may need to involve developer or someone familiar with creating custom themes/webpages. I would prefer if they would rewrite their tutorials - it can be really weird sometimes - feels too hard, or like they're forgetting something in between the next steps you're supposed to do.

ION continues to be a great source for innovative ideas (One of the very few vendor newsletters I love to receive). When our internal resources needed support for dynamic forms with behavioral tracking, ION was quick to offer strong support that kept our delivery schedule on time.

Eager customer support that delivers the expertise

Wish we didn't have to consolidate vendors.

Ion is an amazing piece of software that I use very often during the week. I primarily use Ions reporting side of things as a CRM. Using the CRM as another way to track and compare data across different platform to make sure everything is running effectively

Ease of access. Very Intuitive.

Some times the data does not line up with the other CRM data

ION has done a great job with this product. I am very impressed with their interface, and even more so with their support and training materials. I will say that it does require more web dev experience than what we originally planned for. Overall it dramatically increases the efficiency of developing interactive content and really allows the end user to truly experience your product.

Great interface, very customizable, and easily integrates with multiple systems. ION's training and support is excellent.

More of a learning curve, and more web dev experience/knowledge is required than what my team was expecting.

A lot of possibilities to build up a project inside ION, we've used the quiz feature and we have been receiving some good feedbacks about the project and the way it was built.

Some features (for example, tagging some result pages) are kind of complicated to learn, although the support team is always there to help you.