MailerLite

RATING:

4.7

(2045)

About MailerLite

MailerLite is a cloud-based email marketing solution. Key features include campaign reporting, email automation, subscriber list management and result tracking. The solution helps users to design email campaigns in the form of newsletters. A drag and drop editor enables users to design and create content by adding text, images, videos and social media links. Subscriber management features let users create and upload subscriber lists in CSV, TXT and Excel format. Users can store recipient contact information including email addresses, phone numbers, cities and countries. Users can track recipient activity, including the number of emails viewed and clicked, the number of unsubscribed recipients, spam complaints and bounce rates. MailerLite also helps users desig...

Awards and Recognition

FrontRunner 2023
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

MailerLite Pricing

Growing Business plan is $10 for 3 users. Free plan, growing and advanced with extra features. https://www.mailerlite.com/pricing

Starting price: 

$10.00 per month

Free trial: 

Available

Free version: 

Available

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MailerLite Reviews

Overall Rating

4.7

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for MailerLite

1 - 5 of 2,028 Reviews

Erin

Marketing and Advertising, 1 employee

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

Reviewed April 2024

MailerLite Review: Doesn't Work For Everyone!

User Profile

Michael

Verified reviewer

Marketing and Advertising, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2021

Clean and Easy to Use UI, FREE tier options and features the **BEST** in the industry.

Excellent....no complaints whatsoever. Customer service was prompt and helpful

PROS

How easy it is to use. I logged in and setup a campaign with a subscription form on the landing page I had built in less than 10 minutes. Was able to verify my sending email domain quickly, and test everything with no deliverability options. None of the emails wen to spam, like other platforms I've tested, from my same domain I was using, emails went to spam, or took ages to arrive in the inbox in my test runds.

CONS

No library of images, for example other platforms are connected to pixabay or unsplash, but this is a small price to pay, as their basic pro plan starts at a low fee of $10 per month (or $84 per year) - for 5 landing pages and one website, THIS IS AN INCREDIBLE price.

Reasons for switching to MailerLite

Custom service from Wishpond is slow, but the number one issue, their system to setup a campaign is so *complicated**, they havent updated the platforms ui or templates for landing pages and forms in a over two years. The company is stagnant when it comes to doing any improvements. All other platforms in this space, continually are improving their website, landing pages, Ui, customer support, features. Wishpond is just dead it seems. What is disappointing, IT HAS GREAT POTENTIAL to be a market leader, because of all the features it has...but users can work on potential.

Vendor Response

You review titles is making us blush, Michael! What a treat to read this. Thank you so much on behalf of our team to write this. Glad you became part of our community. Edit: Just realized I didn't add this little part in - we do have Unsplash integrated, so a little odd that you cannot see this from your end. Here's a link that might help: https://www.mailerlite.com/video-tutorials/file-manager-store-and-organize-your-images If this doesn't work, please get in touch with our support team as they will help you out with this.

Replied August 2021

Robert

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

3

Reviewed May 2024

Mailerlite a Good Starter Email Service

It was very good. We use it a couple of times a week.

PROS

This is a great starter service to start e-mail marketing. One of the things we really liked is the free plan is a great starting point then you can grow from there.

CONS

Sometimes there new drag and drop interface can be a little sluggish.

Reason for choosing MailerLite

Active campaigns interface is old and tired.

Reasons for switching to MailerLite

Really do not enjoy Mailchimp experience.

Sílvia Isabel

Marketing and Advertising, 1 employee

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2024

Simple, practical and intuitive

Simple, easy, with fantastic technical support. Very positive experience.

PROS

It's super intuitive, perfect for anyone starting a business. It allows you to enjoy several features even in its free version.

CONS

The reports could be more complete, especially for subscriber management. And automation, in advanced plans, should be more complex, allowing for more flows.

Reason for choosing MailerLite

The cost-benefit ratio. More features at a lower cost.

Reasons for switching to MailerLite

The free version was more limited and the paid version was too expensive for the features it provided.

Anonymous

1 employee

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

FUNCTIONALITY

3

Reviewed May 2024

Best for those who are just starting out in email marketing

I've been using MailerLite for over a year now for my client and I'm happy that it's not that complicated. At first glance and use, you'll know how to send emails, add subscribers manually, and make automated emails. I really recommend this for those who don't have big list yet.

PROS

It's beginner friendly unlike other email marketing platforms. The features are easy to understand especially the automations and campaigns.

CONS

The segmentation is limited making it hard to make a more comprehensive segment of subscribers.