About VWO Testing

VWO Testing helps businesses design, deploy and manage custom tests for websites and mobile/web applications. The platform enables organizations to create A/B, split and multivariate tests to run surveys and analyze customer experience, engagement level, revenue, conversion rate and other factors via a unified portal.

VWO Testing includes a visual editor, which allows testers to modify headlines, CTAs, images, fonts, background colour, layouts and other elements, create multiple versions of a webpage and resize, drag or hide options. Features include Single Sign-On (SSO) authentication, behavioral and IP-based targeting, campaign scheduling, multi-segment comparisons, API access, and more. Additionally, administrators can modify codes in HTML, CSS or JavaScri...


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Supported Operating System(s):

Web browser (OS agnostic)

84 Reviews of VWO Testing

Average User Ratings

Overall

4.46 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(47)

47

4 stars

(31)

31

3 stars

(5)

5

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 84 results

March 2019

David from Short Hills Design, LLC

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2019

An Excellent Product with Excellent Support

Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Pros

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Cons

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Response from Wingify

Replied June 2020

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

December 2019

Samy from BS&T Digital Ltd

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

December 2019

Exceptional detail in data and tracking research to insights

We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Pros

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Cons

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Reasons for Switching to VWO Testing

We made the switch because of the level of detail that is available

Response from Wingify

Replied June 2020

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

March 2019

Ayushi from Virtual Employee Pvt. Ltd.

Verified Reviewer

Company Size: 501-1,000 employees

Industry: Outsourcing/Offshoring

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

March 2019

It's worth "trying"

Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Pros

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Cons

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Response from Wingify

Replied June 2020

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at venus.kaur@vwo.com and I will be happy to help. - Venus from VWO

December 2019

Trevor from Disruptive Advertising

Company Size: 51-200 employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

4.0

Functionality

5.0

December 2019

Well worth the investment!

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Pros

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Cons

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Reasons for Choosing VWO Testing

Cost was the biggest factor, and VWO (even with their recently increased prices) continues to excel in this area!

Response from Wingify

Replied June 2020

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at support@vwo.com. - Venus from VWO

March 2018

Jamie from Dubber

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

March 2018

The most comprehensive website testing and optimization tool on the market

Pros

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

Cons

The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.