Driftrock

RATING:

4.5

(13)

About Driftrock

Driftrock is an Automotive Marketing platform that helps you capture, track, and convert leads from a plethora of sources ranging from Facebook to Tik Tok. Lead Validation and Online and offline tracking optimize campaigns, while custom audience automation nurtures leads. This automation provides the ability sync customer segments every three hours with companies such as LinkedIn and Google. Data driven automotive marketing teams use Driftrock to increase and track their ROI by up to 5x.

Driftrock Pricing

Starting from $49/month. The pricing is flexible and depends on the features you want to include in your package. A Free plan is available.

Starting price: 

$49.00 per month

Free trial: 

Available

Free version: 

Available

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Driftrock Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for Driftrock

1 - 5 of 13 Reviews

Simon

Verified reviewer

Online Media

Used free trial

Review Source: GetApp

OVERALL RATING:

5

Reviewed May 2015

Tech that makes working in Facebook a BREEZE

Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way. I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops.

PROS

Technology Similicity Control Service

CONS

No cons - honest....

Daniel

Entertainment, 5,001-10,000 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

An advertising dream come true

I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

PROS

I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.

CONS

Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.

Jeff

Media Production, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

1

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

1

FUNCTIONALITY

1

Reviewed July 2019

Absolute mess of a product with horrible support

I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free!

PROS

It does what we need it to do... when it doesn't fail (which is at least once a month)

CONS

Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.

sanu

Education Management, 501-1,000 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed February 2023

it is a marketing automation and customer engagement platform.

Driftrock is a powerful platform that can help businesses streamline their marketing and customer engagement efforts and drive growth.

PROS

The platform provides a visual map of the customer journey, which allows businesses to understand the touchpoints and interactions that customers have with their brand.With this information, businesses can then design and optimize their marketing campaigns to deliver a more relevant and effective customer experience.

CONS

Driftrock is a paid platform and its pricing can be higher than other marketing automation solutions, which may not be affordable for all businesses, especially small and medium-sized businesses.users have reported that the platform can be complex and difficult to use, particularly for those who are new to marketing automation.

Ed

E-Learning, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2019

Easy software with great support

PROS

We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time.

CONS

Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.