About Driftrock

Driftrock helps you capture, track, and convert leads from a plethora of sources ranging from Facebook to Tik Tok. Lead Validation and Online and offline tracking optimize campaigns, while custom audience automation nurtures leads. This automation provides the ability sync customer segments every three hours with companies such as LinkedIn and Google. Driftrock functions for a wide variety of industries: automotive, B2B, retail, real estate, and more.


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9 Reviews of Driftrock

Average User Ratings

Overall

4.56 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(8)

8

4 stars

(0)

0

3 stars

(0)

0

2 stars

(0)

0

1 stars

(1)

1

Likelihood to Recommend

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Showing 1 - 9 of 9 results

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May 2015

Simon

Verified Reviewer

Industry: Online Media

Time Used: Free Trial

Review Source: GetApp


May 2015

Tech that makes working in Facebook a BREEZE

Matt and team helped Savoo navigate Facebook in an easy, transparent and hugely value adding way. I recommend DriftRock for any business that knows there are big opportunities with Facebook, but don't have the right people/ resources internally - but even if you do the tech makes is so much easier to launch and iterate on campaigns. We're looking forward to seeing and experiencing how DriftRock develops.

Pros

Technology Similicity Control Service

Cons

No cons - honest....

July 2019

Daniel from The Escape Game

Company Size: 5,001-10,000 employees

Industry: Entertainment

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

5.0

July 2019

An advertising dream come true

I ran the team at Driftrock through the wringer to get all of my questions answered and our integrations set up properly. I know we are not their highest dollar client but I felt like it because they stuck with me through a process that took quite a long time to complete.

Pros

I always wanted to be able to run more custom audiences but for a business of our scale, it was not feasible to download and upload massive lists to several accounts, everyday. Driftrock solved all of that and made it possible to run any ad to any audience I can think of.

Cons

Synchs do fail somewhat regularly so if you're doing a synch every 3 hours, it can sometimes mess up your delivery. It is something to watch if you're running a time-sensitive campaign.

July 2019

Jeff from TribPub

Company Size: 51-200 employees

Industry: Media Production

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

1.0

Functionality

1.0

July 2019

Absolute mess of a product with horrible support

I inherited them when my predecessor left, and I've been in the process of decoupling them from our programs so I can remove them entirely. The constant failures aren't worth the headaches even if the service was free!

Pros

It does what we need it to do... when it doesn't fail (which is at least once a month)

Cons

Constant failures of syncing (which is what the entire purpose is). Support that's based in the UK, so there's at least a day lag from when I discover an issue and until someone actually responds (typically 2-3 days). And techs that then blame the issue on user-error when I haven't even logged into the platform for weeks.

July 2019

Mark from Connected Investors

Company Size: 11-50 employees

Industry: Real Estate

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

July 2019

Great tool for creating audiences for Google Ads

Very good. The sales team wasn't too pushy. The free trial was exactly what I expected. Incredibly easy to set up.

Pros

It's super simple to set up. Within minutes I was able to start creating audiences in my Google ads account direct from my CRM. We have a tag based CRM, so we are able create a Google audience from anyone that completes a desired task on our site.

Cons

It got a little more expensive than we thought. We have a large database of contacts so as we started creating the audiences we saw the costs rise.

Reasons for Choosing Driftrock

Their integration with Google Ads

July 2019

Ed from Alejandra.tv

Company Size: 2-10 employees

Industry: E-Learning

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2019

Easy software with great support

Pros

We used DriftRock's platform to synch contacts between Infusionsoft (CRM) and our ad audiences. It helped us to show the right message to the right person at the right time dynamically. This allowed us to avoid manual uploads that are a static point in time.

Cons

Sometimes the authentication with our CRM would disconnect, but the support team proactively let me know and helped work with the CRM's API team to resolve the issue.

March 2015

Richard

Verified Reviewer

Industry: Internet

Time Used: Free Trial

Review Source: GetApp


March 2015

Great time saver

I manage Facebook ad spend for several clients as Rekrmend.com and I've used most of the Driftrock products for one or more of them. Custom audiences are a big part of that and at first I was constantly reminding people on the client side to upload the latest email list to use for targeting or excluding. The Custom Audience Sync app does that automatically.

Pros

It was easy to integrate, works fine and saves time, particularly if you would otherwise need to ask someone else to refresh the data for you. I've rarely needed support but when I did it was very swift.

Cons

None to speak of - I did have one client with a really old CRM system that made it hard to integrate but I think that would be the same with all 3rd party tools. More like I would advise the client to update the CRM...

July 2021

Chris from Adoptech Ltd

Company Size: 11-50 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2021

Great team and service

Adoptech is a SaaS company that helps other B2B SaaS companies increase sales . We highly recommend the Driftrock service for client acquisition.

Pros

We liked Automation with our CRM that captures granular user data, flexible UI , great support service, really helped us acquire and convert leads. Driftrrock made themselves available to us whenever we needed help

Cons

I could not set it up myself at first, but their support staff were excellent, they have made user journey changes which has made the UI more intuitive

May 2015

Ed

Verified Reviewer

Time Used: Free Trial

Review Source: GetApp


May 2015

Great way to show the right message at the right time to your CRM contacts

I use DriftRock Flow to create audiences based on tags in Infusionsoft. It allows me to show the right message to the right audience at the right time (and create exclusion audiences). It works very well and the team at DR is extremely responsive and helpful. I would highly recommend DR.

Pros

Fast, easy to use, helpful/responsive customer support.

Cons

None. I don't have any complaints.

July 2019

Dave from Design Pickle

Company Size: 201-500 employees

Industry: Graphic Design

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2019

Great Tools To Sync Intercom Leads With Facebook Audiences

Driftrock is a great company to work with, they really care about their customers.

Pros

The automatic refresh of audiences every 3 hours.

Cons

The 10,000 record limit for audiences size.