# Cookie Policy | Software Advice

Source: https://www.softwareadvice.com/legal-page/cookie-policy

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Cookie Policy

# Cookie Policy

Last updated on May 4, 2026

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## Overview

This Cookie Policy explains how [G2.com](http://g2.com)**, Inc.**, operating as **G2 Digital Markets** (“G2 Digital Markets,” “we,” “us,” or “our”), uses cookies and similar technologies on:

-   Capterra
    
-   Software Advice
    
-   GetApp
    

(collectively, the “Services”).

We use cookies and similar technologies to:

-   operate and secure our Services
    
-   understand how users interact with our platforms
    
-   personalize content and experiences
    
-   support advertising and marketing 
    

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## 1\. What Are Cookies and Similar Technologies?

Cookies are small text files stored on your device when you visit a website. They help us recognize your device and remember your preferences.

We also use similar technologies such as pixels, tags, and local storage for analytics and advertising purposes.

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## 2\. Types of Cookies We Use

We use the following categories of cookies:

### Necessary Cookies

Required for the Services to function. These support:

-   authentication
    
-   security and fraud prevention
    
-   basic site functionality
    

These cookies cannot be disabled.

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### Functional Cookies

Used to:

-   remember preferences
    
-   improve usability and navigation
    

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### Analytics Cookies

Used to:

-   understand how users interact with our Services
    
-   measure traffic and engagement
    
-   improve performance
    

We may use tools such as Google Analytics or similar technologies.

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### Advertising Cookies

Used to:

-   deliver relevant advertising
    
-   measure campaign performance
    
-   show ads based on your activity across websites
    

These cookies may collect information about your browsing behavior and interactions.

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## 3\. How We Use Cookies

Cookies help us:

-   provide and maintain our Services
    
-   analyze usage and improve performance
    
-   personalize content and user experience
    
-   support advertising, including interest-based advertising
    

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## 4\. Your Cookie Choices

You can manage your cookie preferences through:

-   the **cookie settings tool** on our Services
    
-   your browser settings
    

In some regions, we will ask for your consent before using non-essential cookies.

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### Opt-Out of Advertising and Data Sharing

Depending on your location, you may have the right to opt out of:

-   targeted advertising
    
-   the “sharing” of personal information for advertising purposes
    

You can exercise this by:

-   adjusting your cookie preferences; or
    
-   using a **“Do Not Share My Personal Information”** link where available
    

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## 6\. Global Privacy Control (GPC)

Where required by law, we recognize Global Privacy Control (GPC) signals as a request to opt out of certain data processing activities, including targeted advertising.

To use Global Privacy Control opt-out preference signals, please follow the instructions [here](https://globalprivacycontrol.org/).

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## 7\. Third-Party Cookies

Third-party providers may place cookies on your device to provide:

-   analytics services
    
-   advertising services
    
-   marketing and attribution services
    

These third parties may collect information about your activity across websites.

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## 8\. Updates to This Cookie Policy

We may update this Cookie Policy from time to time. Updates will be posted with a revised “Last Updated” date.

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## 9\. Contact Us

Email: privacy@g2.com Address: G2.com, Inc.,100 S Wacker Dr., Suite 600 Chicago, IL 60606