Bitly

RATING:

4.8

(1278)

About Bitly

Bitly is a URL shortener software designed to help businesses of all sizes create and share personalized links for digital marketing campaigns. The platform enables administrators to encrypt URLs with hypertext transfer protocol secure (HTTPS) and protect them against third-party breaches. Managers can gain insights into link metrics such as click-through rates, most referred channels and geographical data on a unified interface. Bitly provides an auto-branding feature, which allows teams to create shortened links with custom domains. Additionally, supervisors can change and update the destination of links and redirect old URLs. Bitly offers an application programming interface (API), which lets businesses integrate the system with several third-party applications su...

Bitly Pricing

Bitly offers a free version. Paid plans include monthly and annual subscriptions, details of which are outlined below: Free - $0 Basic - $35/month or $29/month (billed annually) Premium - $300/month or $199/month (billed annually) Enterprise - details upon request

Starting price: 

$35.00 per month

Free trial: 

Not Available

Free version: 

Available

Bitly campaign analytics

Bitly Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Bitly

1 - 5 of 1,277 Reviews

Sharilee

Education Management, 2 - 10 employees

Used unspecified

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed November 2023

Keep It Short With Bitly.

User Profile

Rikaz

Verified reviewer

Health, Wellness and Fitness, 1,001-5,000 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed June 2022

Shortens links and expands productivity!

If you are in the business of studying links either as an amateur or for a living, Bitly can be your go to tool!

PROS

One of the easiest app recommendations I can make. If your website has abnormally long links or you need to have good analytics on your links there is no better tool in my opinion. I used Bitly extensively for academic work and it was an indispensable tool to report to my board about the performance of the academic posts I was putting up. Link performance based on time and geographical locations allowed me to fine tune the posts that were being published. The easy integration with Buffer also allowed me to publish and shorten links at the same time.

CONS

This is one app I cannot say had a weak spot for me.

Reason for choosing Bitly

Bitly had advanced link tracking features which I felt was not there in TinyURL

User Profile

Nadish

Verified reviewer

Marketing and Advertising, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2022

Bitly is the best url shortly shortening service even with free account

I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

PROS

I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)

CONS

The least that I like about Bitly is that I cannot use my custom domain with free account :(

Reasons for switching to Bitly

Because I found Bitly much more user friendly and has more features as compared to TinyURL

Shaileshkumar

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed April 2022

Trusted and Worthy URL Shortner Software I have seen throughout My life.

Not only can you shorten your URLs using Bitly, but the service also has features tailored to businesses looking for a unique link experience. Here's an example of what Bitly can accomplish for you: Replace bit.ly with your company's name. Make secure connections. Redirecting a URL is simple. I am very happy with using Bitly software.

PROS

If you're trying to develop a brand through a social media campaign, it's critical that all your links are the same length and seem comparable. In Instagram biographies, as well as Twitter bios, shorter links seem better. So, it is more streamlined in appearance. If someone has chosen to share long URL, there's far too much space for error, and a potential sharer may become annoyed and give up before sharing your link with anyone. So Bitly is easier to replicate. Really, Bitly Shortened URL is working for my running business.

CONS

It has some security issues. You have no idea what this link is for, and if someone provided it to you without any context, you would either block it or distrust it and refuse to click on it. Sometimes i face this problem to run my business.

Reason for choosing Bitly

I come to know different sources that Bitly is good for business performance.

Reasons for switching to Bitly

Once my shortened link was not working when I was promoting my high ticket product with paid method.

Eliud

Consumer Services, 10,000+ employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

Bitly keeps links neat and scalable. BEST.

Amazing experience. Choosing Bitly is choosing a good way to handle links and URLs. It is worth paying for.

PROS

Bitly have a smart dashboard. Intuitive and beautiful results which are so far unquestionable. It has the best URL shortening tactics with analytics at all levels. Links are made beautiful to handle and professional to share. It has kept my posts clean and desirable. The most amazing thing about Bitly is that even on free trial, you can access the bigger part of its services. Good work.

CONS

Absolutely love it. No cons for Bitly. It is amazing.

Reasons for switching to Bitly

Both are fine but Bitly offers more approach and it is easier to use than TLinky.