I do not perform SEO constantly, it is not my main job. So paying every month for something I do not even use every month really hurts. It's great that I don't have to with this since I was able to get the whole suite for a single price (which was lower than the standard because of a hefty sale, which you may want to wait for another of if you are considering purchasing). I haven't had a chance to fully explore the features but it's obvious that all 4 pieces of software have a lot of features and functionality.

I really like that the software is available as a one-time purchase rather than the monthly fee that many SEO tools require. It gives you a LOT of very powerful tools for finding out what your website is ranking for, what you need to focus on, where your links are coming from, good places to try to get links, keyword research, etc. A ton of features, I honestly haven't dug into them all but glad they are there when I need them.

I don't love the interface. I realize some degree of complexity is necessary because it is so powerful, but I would prefer a simpler interface for the most common tasks, like looking up keyword difficulty and competition. I would much prefer to do my keyword research on an interface like KWFinder, for example, if it wasn't a monthly fee. I would also prefer if all 4 apps were just combined into 1 app, I'm not really sure the reason for splitting it into 4. However there may be a good reason I'm not aware of.

It has been great, since I was first introduced to it a few years ago, until today, I always suggest to look at them as a genuine contender for SEO and competitor analysis.

You can drop a ton less money and still get everything you need to build a solid campaign.

The free version will drive you crazy, don't use it, the captchas alone will kill you!

no pros, please read the main comment in cons i wrote

firstfully, dont you see the comments here, they are all nont reviews from the real people :) anyway, i have been using this software for about year, after that i picked other softwares like Screaming Frog and other and my life changed. this software does not provide accurate audit or spy results AT ALL. if u use other software like AHREFS, SEMRUSH etc and compare their audit and spy results, tey are similar but way out of what SEOPowersuite can do. Very poor audit, very poor backlinks spy, very very poor content audit which they put their priority on being the best. that is not all. the worst is yet to come. i bought this software and paid pretty much money for it. The licencce they claimed to be selling was the lifetime licence. After 6-7 months or so, i got a notiffication that my subscription has expired and that i need to buy somekind of algorithm subscription which costs for all my software pack about 200 USD. i wrote them and asked what is going wrong there, i never bought a software with subscription (i would never have bought itif it was subscription based). they ignored me as if i was so blind and stupid not knowing that they were offering subscription based software. i was writing them and asking to send me kind of contract with me or anything that can prove what they claim and they never wrote back. I reported this company for scam and deception to German and European authorities. Now waiting what happens after that will be suing this company for what they do

I really like that I can do everything that is important to me in SEO in one place. From site audits to tracking keywords. I can't imagine working with other tools at the moment.

I must honestly admit that at the moment, there's nothing I like the least. Currently, I use the LinkAssistant feature the least, but not because I dislike it; I simply don't need it at the moment. However, I plan to familiarize myself with it any time now.