About Drift

Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access, proactive chating and transfers/routing.

Drift facilitates communication with website visitors in real-time to help generate leads and improve sales opportunities. The AI-enabled solution comes with a chatbot to automate marketing pipelines and increase customer engagement. Additionally, it allows marketers to generate reports to facilitate decision making and improve business performance.

Drift allows integration with various third-party platforms including Salesforce, Marketo, HubSpot, Pardot, Outreach, Google...


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Supported Operating System(s):

Web browser (OS agnostic)

138 Reviews of Drift

Average User Ratings

Overall

4.49 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(92)

92

4 stars

(33)

33

3 stars

(6)

6

2 stars

(3)

3

1 stars

(4)

4

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 138 results

December 2019

Rob from Broadsign

Verified Reviewer

Company Size: 201-500 employees

Industry: Computer Software

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

December 2019

Expensive but awesome

With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

Pros

With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.

Cons

We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.

Reasons for Choosing Drift

Better features, better support, a better sales and onboarding experience

Response from Drift

Replied February 2020

Hi Rob, Thanks for taking the time to share all of this detail. It's really helpful. Our feature request process is something we're improving this quarter, I agree this has not been the best experience to date. Thanks again for sharing, and if we can be helpful to you with you 2020 plans, please let us know how we can support you! All the best - Julie Hogan, VP - Customer Experience

November 2019

Guru from GoSchedule

Verified Reviewer

Company Size: 11-50 employees

Industry: Computer Software

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

November 2019

Best Realtime communication chat tool

We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.

Pros

We love the way how Drift chat helps our customers to get in touch instantly within our product. When customers get into issue or questions to be answered, they don't have to wait for email support, all the questions can be answered instantly within the chat. Additionally, it's easy for our teams to use mobile app to instantly attend customer chat from anywhere. We usually get lot of questions and leads from landing page and drift helped us to automate leads and push into our CRM systems. Integrating the chat widget within the application is also easy and simple.

Cons

The web app ( dashboard ) is too slow to load initially but the chat is super fast and reliable. I wish they had android sdk to initiate conversation within the application.

Reasons for Choosing Drift

Drift was easy to configure and user interface is pretty good comparing other options. Interms or pricing, drift is quite cheaper and affordable.

April 2020

Moseph from CloudTask

Verified Reviewer

Company Size: 51-200 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: GetApp


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2020

Drift Ninja

I've become a convert for Drift. I really dig how flexible the tool is. While the free version is very basic, there's so much you can do with it using its API. For mid-level customers, while it doesn't include full automation, the targeting is very robust. And the pro level, which I use, has all the bot automaton you could dream of.

Pros

There's a lot one could write here but having some experience with similar products, I can confidently say my favorite Drift feature is its data export capability. Drift's internal dashboard reporting is useful for day to day high-level metrics, but being able to export the data and dig through it to find meaningful metrics that drive decisions on messaging strategy has made Drift stand out among its competitors. The bot builder is unparalleled and their enterprise integrations are very robust.

Cons

I use the product just about every day, but I would my least favorite thing is their pricing structure. The pricing page on their site can be pretty confusing to someone comparison shopping.

Reasons for Choosing Drift

Drift's bot builder is much more advanced!

Response from Drift

Replied April 2020

Hi Moseph, Wow. Thank you, we are flattered. I'm thrilled to hear you're happy on all fronts, and it's giving you what you need. Please let us know how we can continue to support you! Thanks again! All the best- Julie Hogan, VP Customer Experience

April 2020

Nick from xapiapps

Verified Reviewer

Company Size: 11-50 employees

Industry: E-Learning

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

3.0

April 2020

A time consuming disappointment.

We asked very specific questions during the sales process (no trial available - this should have been a red flag) where the salesperson misrepresented the capabilities around integration, usability etc. There was plenty of 'sure it works just like that'. We would have identified this had a trial been available. Drift is expensive, has slick marketing, so I assumed it was good. I should have quit at this point, but had our developers work around the many issues and the 'ohh you need to pay 10x for that'. Support was very lackluster. Focused on upselling features already promised on the current plan. Our developers hated it (I should have listened)... Our salespeople did not like it, the bugs it Drift manifested in a form that made our salespeople look stupid to customers. They were actively creating workarounds to avoid using it. And here I am. Drift keep charging, and the support people 'can't find my cancellation request conversation' ironically, in Drift. So, let this be a warning for managers. Drift is really great at marketing, the halo effect is strong! But walk away and save time.

Pros

Drift is a chat tool with some rudimentary marketing automation. Drift's bot workflows are conceptually good. Email 'playbooks' are similar to a basic marketing automation platform.

Cons

I purchased Drift against the recommendation of our developers on the promise of its segment.io integration. Drift was buggy, did not work as described with segment.io and had numerous usability problems for end-users (customers).

Reasons for Choosing Drift

shiny marketing and hype.

Response from Drift

Replied April 2020

Hi Nick, Wow, we really let you down. I'm really sorry for all of the places along the way we didn't deliver on the experience you expected. Thanks for taking the time to detail this feedback and share it. If there is any interest, I'd love the opportunity to talk live (jhogan@drift.com) ... or simply feel free to email me directly if there's more you'd like to share with me. Thank you again, and a sincere sorry for the poor experience you had with us. All the best- Julie Hogan, VP Customer Experience

February 2020

Mike from SalesRabbit

Verified Reviewer

Company Size: 51-200 employees

Industry: Computer Software

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2020

Prime tool for connecting with potential customers

Drift has a ton of features and customizations that make live chat a major sales generator for us. Drift is especially good at allowing you to fine-tune the rules for determining what chat messages get sent to whom.

Pros

Great web chat functionality, email automation, and it connects very well with the other sales tools we use.

Cons

It's a bit pricey compared to other tools but we definitely get good value from it. The app is buggier and support is not as good as I would like, which I feel is due to their fast growth recently.

Response from Drift

Replied February 2020

Hi Mike, Thanks for taking the time to share your feedback. We really appreciate it! I'm sorry you've run into some challenges with bugs + support. We are currently expanding our support team, if you have some specific feedback on your experience, please don't hesitate to drop me a note at jhogan@drift.com. Thanks again. All the best, Julie Hogan, VP - Customer Experience