# Drift Software Reviews, Demo & Pricing - 2026

> Review of Drift Software: system overview, features, price and cost information. Get free demos and compare to similar programs.

Source: https://www.softwareadvice.com/live-chat/drift-profile

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Drift

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Overview

[Reviews](https://www.softwareadvice.com/live-chat/drift-profile/reviews/)[Alternatives](https://www.softwareadvice.com/live-chat/drift-profile/alternatives/)

# Drift 2026: Benefits, Features & Pricing

Wondering if Drift is right for your organization?

Our Live Chat Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   Integrations
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Drift

4.5

[(200)](https://www.softwareadvice.com/live-chat/drift-profile/reviews/)

Pricing

Pricing available upon request

### About Drift

Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access, proactive chating and transfers/routing.

Drift facilitates communication with website visitors in real-time to help generate leads and improve sales opportunities. The AI-enabled solution comes with a chatbot to automate marketing pipelines and increase customer engagement. Additionally, it allows marketers to generate reports to facilitate decision making and improve business performance.

Drift allows integration with various third-party platforms including Salesforce, Marketo, HubSpot, Pardot, Outreach, Google Analytics and more. Mobile applications for Android and iOS devices are also offered, allowing users to remotely manage business activities.

Drift is available on monthly subscriptions, starting from free pricing with basic chat capabilities. Support is extended via documentation and online helpdesk.

Wondering if Drift is right for your organization?

Our Live Chat Software selection experts can help you in 15 minutes or less.

## Drift User Interface

## Popular Drift Alternatives

Main Product

Drift

4.5

[(200)](https://www.softwareadvice.com/live-chat/drift-profile/reviews/)

Ratings Breakdown

-   4.42Ease of use
-   4.12Value for money
-   4.37Customer support
-   4.34Functionality

Pricing

Available upon request

Get Price

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4.6

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Ratings Breakdown

-   4.65Ease of use
-   4.49Value for money
-   4.59Customer support
-   4.49Functionality

Pricing

Starting at $25.00 per month

Get Price

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4.7

[(1787)](https://www.softwareadvice.com/crm/liveagent-profile/reviews/)

Ratings Breakdown

-   4.57Ease of use
-   4.64Value for money
-   4.69Customer support
-   4.57Functionality

Pricing

Starting at $15.00 per month

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4.7

[(590)](https://www.softwareadvice.com/live-chat/tidio-chat-profile/reviews/)

Ratings Breakdown

-   4.66Ease of use
-   4.48Value for money
-   4.63Customer support
-   4.61Functionality

Pricing

Starting at $24.17 per month

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4.4

[(4080)](https://www.softwareadvice.com/product/26892-Zendesk/reviews/)

Ratings Breakdown

-   4.33Ease of use
-   4.16Value for money
-   4.26Customer support
-   4.36Functionality

Pricing

Starting at $55.00 per month

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Alternative Product

[Intercom](https://www.softwareadvice.com/crm/intercom-profile/)

4.5

[(1133)](https://www.softwareadvice.com/crm/intercom-profile/reviews/)

Ratings Breakdown

-   4.38Ease of use
-   3.99Value for money
-   4.27Customer support
-   4.38Functionality

Pricing

Starting at $39.00 per month

Get Price

## Drift Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Premium

Pricing available upon request

No plan information available

Advanced

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Drift Features

-   Popular features found in Live Chat
    
    Autoresponders
    
    Canned Responses
    
    Chat/Messaging
    
    File Sharing
    
    Mobile Access
    
    Multi-Channel Communication
    
    Real-Time Notifications
    
    Support Ticket Management
    
    Third-Party Integrations
    
    Transcripts/Chat History
    
    Transfers/Routing
    
-   More features of Drift
    
    A/B Testing
    
    Access Controls/Permissions
    
    Activity Dashboard
    
    Activity Tracking
    
    AI Copilot
    
    AI/Machine Learning
    
    Alerts/Escalation
    
    Alerts/Notifications
    
    API
    
    Appointment Management
    
    Appointment Scheduling
    
    Audience Targeting
    
    Augmented Analytics
    
    Automated Responses
    
    Automated Routing
    
    Automated Scheduling
    
    Availability Management
    
    Calendar Management
    
    Calendar Sync
    
    Campaign Management
    
    Campaign Personalization
    
    Chatbot
    
    Chat Transcript
    
    Code-free Development
    
    Collaboration Tools
    
    Confirmations/Reminders
    
    Contact Database
    
    Contact Management
    
    Content Management
    
    Contextual Guidance
    
    Contextual Targeting
    
    Conversion Tracking
    
    CRM
    
    Customer Database
    
    Customer Engagement
    
    Customer Experience Management
    
    Customer Segmentation
    
    Customer Service Analytics
    
    Customer Support
    
    Customizable Branding
    
    Customizable CTAs
    
    Customizable Fields
    
    Customizable Forms
    
    Customizable Reports
    
    Customizable Templates
    
    Dashboard
    
    Data Extraction
    
    Data Import/Export
    
    Data Synchronization
    
    Data Visualization
    
    Drip Campaigns
    
    Dynamic Content
    
    Email Automation
    
    Email Campaign Management
    
    Email Management
    
    Email Marketing
    
    Email Templates
    
    Email Tracking
    
    Engagement Tracking
    
    Event Triggered Actions
    
    Feedback Management
    
    For Developers
    
    Forms Management
    
    For Sales/Marketing
    
    For Sales Teams/Organizations
    
    Geotargeting
    
    Group Messaging
    
    Human Handover
    
    Intent Recognition
    
    Interaction Tracking
    
    Knowledge Base Management
    
    Landing Pages/Web Forms
    
    Language Detection
    
    Lead Capture
    
    Lead Distribution
    
    Lead Generation
    
    Lead Management
    
    Lead Notifications
    
    Lead Nurturing
    
    Lead Qualification
    
    Lead Segmentation
    
    Lead Verification/Validation
    
    List Management
    
    Live Chat
    
    Location-Based Marketing
    
    Marketing Automation
    
    Meeting Management
    
    Mobile Alerts
    
    Mobile Optimization
    
    Monitoring
    
    Multi-Channel Data Collection
    
    Multi-Channel Marketing
    
    Multi-Language
    
    Natural Language Processing
    
    Natural Language Search
    
    Offline Form
    
    One-to-One Messaging
    
    Online Booking
    
    Online Forms
    
    Performance Metrics
    
    Personalization
    
    Pipeline Reports
    
    Pre-Configured Bot
    
    Predictive Analytics
    
    Prioritization
    
    Proactive Chat
    
    Product Recommendations
    
    Prospecting Tools
    
    Push Notifications
    
    Query Suggestions
    
    Real-Time Analytics
    
    Real-time Consumer-facing Chat
    
    Real-time Conversations
    
    Real-Time Data
    
    Real-Time Monitoring
    
    Reminders
    
    Reporting/Analytics
    
    Reporting & Statistics
    
    ROI Tracking
    
    Sales Activity Management
    
    Scheduling
    
    Screen Sharing
    
    Search/Filter
    
    Segmentation
    
    Single Sign On
    
    SMS Messaging
    
    Source Tracking
    
    Speech Recognition
    
    Speech Synthesis
    
    Subscriber Management
    
    Survey/Poll Management
    
    Surveys & Feedback
    
    Tagging
    
    Target Account Identification
    
    Template Management
    
    Video Chat
    
    Visitor Tracking
    
    Web-based Deployment
    
    Web Forms
    
    Website Visitor Tracking
    
    Workflow Automation
    
    Workflow Management
    
    WYSIWYG Editor
    

## Drift Integrations

Help Scout

Integration rated undefined from -1 review

HubSpot CRM

Integration rated undefined from -1 review

Mailchimp

Integration rated undefined from -1 review

Salesforce Marketing Cloud Account Engagement

Integration rated undefined from -1 review

SalesLoft

Integration rated undefined from -1 review

Microsoft 365

Integration rated undefined from -1 review

See all 26 integrations

## Drift User Reviews

Overall Rating

4.5

Ratings Breakdown

5

64%

4

28%

3

5%

2

2%

1

2%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.4

Functionality

4.3

Damien B.

Verified reviewer

Media Production

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed October 2024

Drift is one of the best chat automation platforms out there

5

I loved Drift and how easy it was to setup as well as the freemium model at the time.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

Easy to use, beautiful chat automation platform.

Cons:

I didn't have any problems with Drift when I used it.

Read More

JW

Jessica W.

Verified reviewer

Construction

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2023

Gets the Job Done

4

Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow.

Ratings Breakdown

4

Ease of use

3

Value for money

2

Customer support

3

Functionality

Pros:

I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something.

Cons:

Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that.

Reasons for choosing Drift

Back when we were making the decision, Drift had more to offer than Intercom. However, that is not the case today.

Read More

JG

Joseph G.

Verified reviewer

Computer Software

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed April 2023

Good for chat but saw diminishing returns

3

Our overall experience with Drift was fine. The technology, implementation, and support worked ok. We just couldn't justify renewing with them after the results began to diminish.

Ratings Breakdown

5

Ease of use

2

Value for money

3

Customer support

3

Functionality

Pros:

Drift initially provided our team a great way to generate leads via our website chat. The volume was high and we saw that offering to book a demo via chat captured some leads that otherwise might not have asked for a demo. This worked very well for our team and provided great results.

Cons:

After a while, our visitors stopped interacting with the Drift chat. We weren't able to prioritize the hottest prospects or really have enough data to know what our visitors were doing or who to chat with. We started to book fewer demos via Drift. Drift didn't offer the deep data analytics or ABM data that other vendors offered. So there wasn't enough functionality to keep us on board.

Read More

JM

John M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2021

Drift is the best 'customer chat' system on the market

5

Once again Drift have helped to define what companies should be using chat software for. Yes, it is for 'live chat', that much is obvious. But DRIFT define their tool as helping to deliver 'conversation marketing', and that for me really helps to define how companies should be using Chat software - to start and nurture a conversation that could lead to an ongoing relationship.

Ratings Breakdown

5

Ease of use

4

Value for money

5

Customer support

5

Functionality

Pros:

Love Drift. It is very easy to use but more importantly, it is very easy to love using. This is important in software adoption and Drift is one of the best examples I have seen of this in recent years. They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.

Cons:

Hard to say. Probably the fact that although the core product is free (and you get lots of awesome features), you have to upgrade to the 'fullest licence' in order to get the 'uber cool' tools such as allowing the 'chat users' to book an appointment directly into the Calendar of the chosen agent.

Reasons for choosing Drift

Drift isn't just a better product, it's actually a much more enjoyable experience. And there is a cache' that comes with DRIFT. You actually feel like you're delivering a better 'real-time chat experience' when using DRIFT, as you feel like your serving your prospects/customers while wearing your 'best clothes' (hopefully that analogy works : )

Reasons for switching to Drift

Less expensive. Better software. Much better experience.

Vendor Response

Hi John, Wow! We're flattered! THANK YOU! Pls let us know how we can continue to support you, and tnx for being a customer! All the best, Julie Hogan, VP - Customer Experience

Replied February 2021

Read More

DB

Dalton B.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed June 2020

Simple setup, solid results

4

Very satisfied with the manner in which we use it. I haven't spent much time exploring additional capabilities and advanced features, but I am eager to do so in the near future.

Ratings Breakdown

4

Ease of use

4

Value for money

4

Customer support

4

Functionality

Pros:

It was easy to setup, and easy to understand with limited knowledge of this type of product. The product will scale with you, meaning, if you are knowledgable about all features, then they are there for you. If you're just looking for a site lead service, it does that really well also, without being overwhelming.

Cons:

The other features aren't explained well, and not sure where to look if I wanted them explained. The image that can be placed with the pop-up message is very limited in customization. For example, it cuts the top of the picture off and there's very limited functionality associated with editing it further.

Reasons for choosing Drift

N/A

Reasons for switching to Drift

The switch was made by somebody other than me. From what I can understand, it was made because of cost and user experience.

Vendor Response

Hi Dalton, Thanks so much for taking the time to share your feedback with us. Your feedback on feature explanation is something we 100% agree with, and an area we are working on improving. Appreciate you calling it out. Please let us know how else we can be helpful to you. All the best - Julie Hogan, VP Customer Experience

Replied June 2020

Read More

GS

Guru S.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

Best Realtime communication chat tool

5

We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

We love the way how Drift chat helps our customers to get in touch instantly within our product. When customers get into issue or questions to be answered, they don't have to wait for email support, all the questions can be answered instantly within the chat. Additionally, it's easy for our teams to use mobile app to instantly attend customer chat from anywhere. We usually get lot of questions and leads from landing page and drift helped us to automate leads and push into our CRM systems. Integrating the chat widget within the application is also easy and simple.

Cons:

The web app ( dashboard ) is too slow to load initially but the chat is super fast and reliable. I wish they had android sdk to initiate conversation within the application.

Reasons for choosing Drift

Drift was easy to configure and user interface is pretty good comparing other options. Interms or pricing, drift is quite cheaper and affordable.

Read More

AN

Amit N.

Verified reviewer

Internet

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed September 2020

Powerful buy pricey

5

Honestly, it's the best software out there for that purpose. It's east to implement and start using, the results are coming fast and everything is measurable.

Ratings Breakdown

5

Ease of use

5

Value for money

5

Customer support

5

Functionality

Pros:

The ease of getting started and implementation

Cons:

If you want to enjoy most of the features, you need big pockets because it's pricey

Reasons for choosing Drift

The capabilities and the brands that are using Drift

Vendor Response

Amit, Thank you so much for sharing this, and I'm thrilled to know you've found Drift powerful, and easy to implement, and start using. Please let us know how else we can be helpful to you! All the best, Julie Hogan, VP - Customer Experience

Replied October 2020

Read More

Ramon H.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed July 2018

One of the most appealing, beautiful and expensive website chats on the market

4

\- Providing a beautiful and direct contact option directly on my website - Direct targeting of specific customers groups with chat messages, emails and pop-ups -> Increasing the number of leads & sales

Ratings Breakdown

4

Ease of use

2

Value for money

5

Customer support

3

Functionality

Pros:

\- The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly. - Advanced bot and automation capabilities based on tags and other attributes - Live view of prospects on your website with direct contact via web chat functionality - Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.

Cons:

\- Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just the support by Drift and the quantity of usage restricted? Why do I have to see the restrictions within your account always and cannot just hide them if I cannot afford? Are they in need of that kind of marketing? - The calendar cannot be completely translated into the language of your choice and you can't use a custom domain. - Help center is branded with drift, even if your plan support branding free chat widget. - I've received lots of emails from Drift about their Hypergrowth Conference (at least 10 in the last few months), which is quite annoying, no matter how personal and funny they have been written. - I receive quite some emails regarding extensions of the core product like Drift Signature and Drift Help Center, but I've never gotten an update what has changed in the core product. After a while looking into the bot creation section, I've been flabbergasted that the whole design of the visual builder has changed, without me receiving any message about the advantages the new design and process brings with it.

Read More

Darien C.

Verified reviewer

Religious Institutions

11-50 employees

Used other for less than 12 months

Review source

Reviewed March 2021

Drift is a high quality chat platform with a significant load time

4

Drift has a lot of great features, and although it can be confusing at first, it is well worth the effort. My only complaint (and the only reason I wouldn't use it at this time) would be the significant increase in load time on my websites, which caused me to look elsewhere for a better solution.

Ratings Breakdown

4

Ease of use

5

Functionality

Pros:

I inherited drift from my predecessor, and immediately found it to be a very powerful and useful platform. It offered simple chat solutions, sent follow-up emails to people who didn't see your chat automatically, and provided numerous other useful features. It had a simple chat window that caught people's attention and generated chats, all of which we found very useful for our needs

Cons:

Drift has a couple key problems - one being the overly simplistic and confusing backend UI. For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused. This likely would have been different if I'd been part of the team that set it up, but starting to use the platform required quite a learning curve to customize it to our needs. Perhaps more significantly, I used Drift for a period of time while updating my companies website - and upon switching to Wordpress and using Drift, I started to notice a significant increase in load time - with lighthouse & gtmetrix revealing a significant load time (I believe it was over 1.3 seconds of load time) caused by Drift's code. Needless to say, load time is key in website conversions, so I switched away from the platform pretty quick after that.

Vendor Response

Darien, Thanks very much for taking the time to share your experience with us. This feedback is really important to ensuring we can improve for our customers. I'd love the opportunity to introduce you to our produce team if you'd be open to chatting more. Feel free to contact me directly at jhogan@drift.com. All the best, Julie Hogan, VP - Customer Experience

Replied March 2021

Read More

Cameron L.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed April 2018

I had high hopes but was disappointed by

2

Ratings Breakdown

3

Ease of use

1

Value for money

1

Customer support

4

Functionality

Pros:

Overall the concept of this platform is great and I had high hopes because of all the good reviews. The bot got more engagement than a just a basic chat box I had before that. Having the ability to use other popups etc was good too but pretty limited flexibility around the design of those.

Cons:

I think some things may have changed since all the positive reviews regarding the software. I think this happens sometimes when companies go into growth mode. The support wasn't good, they tried but seemed too busy, often didn't take the time to read the detailed steps to reproduce I included in all my support tickets. Before anything was actioned we had to bounce a bunch of emails back and forth answering questions with info I already included in my original tickets which meant days past before we even started to get some actual help. Then often the problems were just bugs with their platform. There seemed to be quite a few things that just didn't work as described. Seems quite expensive compared to something like Intercom that has a much broader feature set. I'm a Solo founder though with a niche platform, so pricing won't be an issue if you are a bigger business I suppose. Also just a tip, they have a 30 day notice period and no trial so if you don't like it within the first month you'll still need to pay for a full two months of the software so make sure you budget for that. I didn't. My fault for not reading the terms. Even when they break the news to you that you'll be charged another amount for something you don't want to use. At least they still end their emails by saying "have a fantastic day" even when breaking bad news. I'll try!

Read More

Showing 1 - 10 of 200 Reviews

[See All Reviews](https://www.softwareadvice.com/live-chat/drift-profile/reviews/)

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