Drift Software

Drift Software

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FrontRunners 2021

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About Drift

Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access, proactive chating and transfers/routing. Drift facilitates communication with website visitors in real-time to help generate leads and improve sales opportunities. The AI-enabled solution comes with a chatbot to automate marketing pipelines and increase customer engagement. Additionally, it allows marketers to generate reports to facilitate decision making and improve business performance. Drift allows integration with various third-party platforms including Salesforce, Marketo, HubSpot, Pardot, Outreach, Google Analytics and more...
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Drift AI Chatbots: Use Artificial Intelligence to increase quality pipeline that closes faster.

Drift User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4.5

Functionality

4.5

Showing 1 - 5 of 162 reviews

Anonymous

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

February 2022

Prime tool for connecting with potential customers

User Profile

Rob

Verified reviewer

Company size: 201-500 employees

Industry: Computer Software

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

December 2019

Expensive but awesome

With two substantially different audiences being targeted by our business, and a general need to do a better job of quickly connecting with promising leads, we've been quite pleased so far with Drift. We've already had several great opportunities arise thanks to the tool, and still have a large number of new bots to roll out, plus refinements to make based on our learnings from using the tool. As a supplement to our other inbound marketing efforts, I foresee chat through Drift being a substantial asset for a long while to come.

Pros

With Drift, you can create customized chat experiences for users based on all sorts of criteria - the page they're on, the number of times they've visited, the channel they used to get to your site - and to target specific businesses with targeted messaging. Building the chat flows (Drift calls them "Playbooks") is generally quite easy, allowing you to quickly build out new bots once you get a hang of the platform. Drift also includes support chat built right into the product, meaning every time I get stuck, I'm able to reach out and get a hand from one of their product experts right away.

Cons

We haven't been using Drift for that long, and there have already been a number of instances where I or one of the other users in the company have attempted to do something that seems obvious, only to find out the tool doesn't allow us to do so. We're always told that a feature request has been submitted, but there's no way to know how long it will take before we get whatever little tweak we're looking for in order to provide a smoother, more pleasant chat experience on our site.

Reasons for choosing Drift

Better features, better support, a better sales and onboarding experience

Response from Drift

Hi Rob, Thanks for taking the time to share all of this detail. It's really helpful. Our feature request process is something we're improving this quarter, I agree this has not been the best experience to date. Thanks again for sharing, and if we can be helpful to you with you 2020 plans, please let us know how we can support you! All the best - Julie Hogan, VP - Customer Experience

Replied February 2020

Anonymous

Company size: 10,000+ employees

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
3

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2021

Drift-The new way of conversational marketing!

Overall I can say we are satisfied with their services. It ultimately filters genuine leads from the universal traffic on the website and that too with high buying intent. Chat bot, Playbooks, Analytics and Integrations are just icing on the cake.

Pros

-Playbooks- Setting up of chat bot and customizing it based on the page and target market becomes very easy with drift's playbook feature. You can very easily set up chat bot and start receiving genuine leads. -Analytics and Integrations- The deep analysis of the tool always keeps you on your toes and helps in pointing out various scope for improvement. You can also measure the efficiency of your chat agents as well. Also, it provides integration with your marketing CRM as well for lead handling purpose. -Customer Service- You are facing any issue with drift? Do not worry. Customer service is just a chat ping away. They are always attentive and help you proactively

Cons

-Price- This was the main concern while evaluating various chat tools. Drift is follows a premium pricing which might not make it suitable for Small businesses. -No Forms- Drift takes pride on omitting the forms from the chat and enabling their conversational way of marketing. I think, they should make that optional. They should forms as well. -They should also have a feature in which chat transcripts can be emailed as well.

Reasons for choosing Drift

-More features. -AI analytics and easy to use -Better branding and a known player in the market

Reasons for switching to Drift

-Shift conversational Marketing tool from a form filling no AI based chat tool -Mechanism to filter out Junk from the website -Deep analytics

Response from Drift

Hi there, Thanks for taking the time to write such a thoughtful review for Drift! It sounds like you're having a great experience on the product and we're thrilled to hear it. We'll absolutely take your feedback into account and hope you continue to provide us feature suggestions in the future. - Sarah Haberman, Senior Customer Advocacy Manager

Replied July 2021

User Profile

Mark

Verified reviewer

Company size: 11-50 employees

Industry: Computer Software

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Functionality

out of 5

April 2022

I use the free version for my consultancy

I have a side-hustle consultancy, and needed a way for my website visitors to get in touch. This was a really simple, free solution.

Pros

Really simple setup, haven't had to touch a thing since implementing it.

Cons

Having to switch between the app and the browser for different functionality - either have it all in app or dont.

Reasons for choosing Drift

Because of the free version - I just needed a simple live chat for a super small business.

Response from Drift

Hi Mark, glad to hear you got Drift up and running without a hitch. Appreciate your feedback on our app vs. browser functionality I'll make sure this gets in the right hands. Thanks for your review! - Sarah Haberman, Senior Customer Marketing Manager

Replied May 2022

Anonymous

Company size: 2-10 employees

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
2

Value for money

out of 5
2

Customer support

out of 5
3

Functionality

out of 5

October 2020

Drift could be Intercom, but it isn't...

We decided to use Drift as means to provide support, but once we grow bigger than a single user, we'll have to move to a better platform.

Pros

We use Drift as an in-app messaging platform and it's decent at that. We considered using it for marketing automation, customer engagement and on-boarding, but it doesn't cut it.

Cons

Even as an in-app messaging platform for support, there's room for improvement. A few months ago, they removed the option to "close a conversation" (which is essentially used to close a "support ticket"). For whatever reason, they think that it should be more like Whatsapp with an endless list of conversations that you can "archive". Only conversations sometimes come back (not because of new messages), they are sorted wrong so you may miss conversations with new messages, and you don't always get real time notifications in the mobile app.

Reasons for choosing Drift

Drift has a free single user option, while Intercom doesn't - but unfortunately, Drift doing the best job.

Response from Drift

Hi there, Thank you so much for taking the time to share this. I'm sorry we haven't delivered on what you expected from us. I'm more than happy to chat live and learn more about how we can make your experience better. Feel free to reach out at jhogan@drift.com. All the best, Julie Hogan, VP - Customer Experience

Replied October 2020

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