---
title: "Kajabi vs Thinkific - 2026 Comparison - Software Advice"
description: "Kajabi vs Thinkific - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/lms/kajabi-profile/vs/thinkific/"
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---

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Kajabi vs Thinkific

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Updated October 21, 2026

# Kajabi vs. Thinkific: 2026 Comparison

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Updated October 21, 2026

# Kajabi vs. Thinkific: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/lms/kajabi-profile/)

[Kajabi](https://www.softwareadvice.com/lms/kajabi-profile/)

4.4

[(230)](https://www.softwareadvice.com/lms/kajabi-profile/reviews/)

Starting Price

$89.00per month

Free trial: Available

Free version: Not available

Pros:

-   Ease of use
-   Course creation

Cons:

-   High pricing
-   Poor customer support

Who uses Kajabi

Based on 230 reviews

-   Popular among: Small businesses
-   Most common industries: Professional Services (24%), Health & Medicine (20%) and Education & Learning (17%)
-   Top use cases: Email Marketing (28%), Website Builder (23%)

62% of users recommend this product

[](https://www.softwareadvice.com/lms/thinkific-profile/)

[Thinkific](https://www.softwareadvice.com/lms/thinkific-profile/)

4.4

[(207)](https://www.softwareadvice.com/lms/thinkific-profile/reviews/)

Starting Price

$40.00per month

Free trial: Available

Free version: Not available

Pros:

-   Course creation tools
-   Training resources

Cons:

-   User experience problems
-   High subscription costs

Who uses Thinkific

Based on 207 reviews

-   Popular among: Small businesses
-   Most common industries: Education & Learning (31%) and Professional Services (21%)
-   Top use cases: Learning Management System (13%), Course Authoring (8%) and Training (7%)

71% of users recommend this product

[](https://www.softwareadvice.com/lms/kajabi-profile/)

Kajabi

4.4

[(230)](https://www.softwareadvice.com/lms/kajabi-profile/reviews/)

[](https://www.softwareadvice.com/lms/thinkific-profile/)

Thinkific

4.4

[(207)](https://www.softwareadvice.com/lms/thinkific-profile/reviews/)

+

Add product

Add product

## Kajabi vs Thinkific: At a glance

* * *

Product ratings at a glance
|  | Kajabi | Thinkific |
| --- | --- | --- |
| Overall rating | 4.4<br>230 reviews | 4.4<br>207 reviews |
| Ease of use | 4.1 | 4.4 |
| Value for money | 3.7 | 4.2 |
| Functionality | 4.2 | 4.2 |
| Customer support | 4.1 | 4.2 |
| Ease of deployment | 4.0 | 4.2 |

Best in comparison

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

## User interface

* * *

## Key features

Features selected based on 437 reviews from Training

* * *

Assignment Management

N/A

Asynchronous Learning

N/A

Audio/Video Recording

N/A

Campaign Analytics

5.0

Contact Management

4.5

Content Library

N/A

-   Pipeline Management: 4.8
-   Payment Processing: 4.8
-   Course Publishing: 4.7
-   Contact Database: 4.7
-   Client Management: 4.7
-   Member Database: 4.7
-   Membership Renewals: 4.7
-   Lead Capture: 4.5
-   Contact Management: 4.5
-   Preview Functionality: 4.5
-   Email Campaign Management: 4.5
-   Electronic Payments: 4.4
-   Content Library: 4.4
-   Course Management: 4.4
-   Customizable Branding: 4.4
-   Billing & Invoicing: 4.4
-   Data Import/Export: 4.4
-   Alerts/Notifications: 4.3
-   Engagement Tracking: 4.3
-   Activity Dashboard: 4.3
-   Mobile Access: 4.2
-   Scheduling: 4.2
-   eCommerce Management: 4.2
-   Member Portal: 4.2
-   Pre-built Templates: 4.2
-   Customizable Templates: 4.2
-   Dues Management: 4.1
-   Drip Campaigns: 4.1
-   Customizable Fields: 4.1
-   Real Time Editing: 4.0
-   Email Marketing: 4.0
-   Template Management: 4.0
-   Video Support: 4.0
-   Website Publishing Options: 4.0
-   Drag & Drop: 4.0
-   Content Management: 4.0
-   Reporting & Statistics: 3.9
-   Website Management: 3.9
-   Landing Pages/Web Forms: 3.9
-   Design Management: 3.7
-   Document Management: 3.6
-   Assessment Management: 3.3

Assignment Management

3.6

Asynchronous Learning

4.1

Audio/Video Recording

4.5

Campaign Analytics

N/A

Contact Management

N/A

Content Library

5.0

-   Blended Learning: 4.6
-   Course Management: 4.6
-   Course Publishing: 4.5
-   Built-in Course Authoring: 4.5
-   Content Management: 4.5
-   Certification & Licensing: 4.5
-   Training Administration: 4.3
-   Course Tracking: 4.3
-   Learner Portal: 4.3
-   Media Import: 4.3
-   Self-paced Learning: 4.2
-   Learning Management: 4.2
-   Progress Tracking: 4.1
-   Asynchronous Learning: 4.1
-   User Management: 4.0
-   Learning Paths/Tracks: 4.0
-   Tests/Assessments: 3.9
-   Customizable Branding: 3.9
-   Social Learning: 3.8
-   Mobile Learning: 3.8
-   Quizzes: 3.8
-   Interactive Learning: 3.8
-   Assignment Management: 3.6
-   Activity Dashboard: 3.4
-   Gamification: 3.3
-   Training Management: 3.3
-   eCommerce Management: 2.8

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

KeapNot enough reviews

](https://www.softwareadvice.com/crm/infusionsoft-crm-profile/)[

ZapierNot enough reviews

](https://www.softwareadvice.com/cloud-management/zapier-profile/)[

AWeberNot enough reviews

](https://www.softwareadvice.com/marketing/aweber-profile/)

-   PayPal
-   Segment
-   ClickFunnels
-   Drip
-   ActiveCampaign
-   Google Analytics 360
-   Stripe
-   Kit

[

TypeformNot enough reviews

](https://www.softwareadvice.com/hr/typeform-profile/)[

Salesforce Sales CloudNot enough reviews

](https://www.softwareadvice.com/product/2764-Salesforce/)[

SegmentNot enough reviews

](https://www.softwareadvice.com/product-data-management/segment-profile/)

-   Shopify
-   Kit
-   ActiveCampaign
-   Google Analytics 360
-   Stripe
-   Zoom Workplace
-   Mixpanel
-   Keap
-   Zapier
-   AWeber
-   Qualaroo
-   Sumo
-   eWebinar
-   CartStack
-   Poptin
-   Accredible
-   Meta for Business
-   Lessonspace
-   ThingLink
-   Invoicebus
-   Quaderno
-   PayPal
-   HubSpot CRM
-   Constant Contact

## Reviews

* * *

Positive review:

Tony U.

Marketing Manager

Information Technology and Services, 11-50 employees

"From a marketing and sales perspective, Kajabi is very useful because it reduces the need to stitch multiple tools together."

May 4, 2026

Negative review:

RZ

Renata Z.

naturopathic doctor

Alternative Medicine, Self-Employed

"I felt the cost was so high, there are a lot of features included that I didn't utilize that was factored into the cost of the platform"

Jan 27, 2026

Positive review:

Tony U.

Marketing Manager

Information Technology and Services, 11-50 employees

"I also liked that the platform feels premium and professional, especially when building customer-facing pages or course experiences."

May 4, 2026

Negative review:

JP

John P.

Transport Broker

Transportation/Trucking/Railroad, 11-50 employees

"Inventory management functions are not available at all that makes it highly challenging to sell physical goods such as branded logbooks. When you have few contacts the pricing structure is extremely aggressive."

Jan 15, 2026

Positive review:

IA

Ibrahim A.

Admin

Marketing and Advertising, Self-Employed

"You can build courses, create landing pages, run email marketing, and manage customers without needing extra tools."

Apr 18, 2026

Negative review:

SR

Sunny Max R.

Owner

E-Learning, Self-Employed

"I didn't like having to spend so much time learning where to go for what...I would love to have a single space (a command center) where I could look at the screen, find what I need, and implement my plan."

Oct 25, 2024

[Read all reviews](https://www.softwareadvice.com/lms/kajabi-profile/reviews/)

Positive review:

PF

PHYLLIS F.

Senior Instructor

E-Learning, Self-Employed

"The options for designs using the templates are versatile enough to create a beautiful course layout with almost any of the templates."

Jan 26, 2026

Negative review:

CT

Csaba T.

ceo

Professional Training & Coaching, 2-10 employees

"It's just my thing I guess but I really don't like that part of courses are called chapters and lessons are part of chapters could be confusing"

Nov 26, 2025

Positive review:

MS

Melina S.

Senior Comms Manager

Non-Profit Organization Management, 11-50 employees

"I appreciated the flexibility it offered in structuring content, tracking learner progress, and integrating with other tools, which helped create a smooth learning experience. While there are areas that could benefit from more advanced customization and deeper analytics, I found Thinkific to be a strong, user-friendly solution that made online course delivery both accessible and effective."

Sep 23, 2025

Negative review:

Matthew G.

Coach

Health, Wellness and Fitness, Self-Employed

"There's something about these platforms when they grow to a certain size, the personalized support gets lost to a corporate machine model that has no ability to focus on individual requests."

Nov 5, 2025

Positive review:

MC

Mohamed C.

Lecturer

Education Management, 1001-5000 employees

"Thinkific makes both affordable for entrepreneurs and enjoyable for learners as their varied tools and baffling features range from website builder and email automation to e-book creator and webinar planner; it is a world where you can easily start selling your experience, mainly due to the marketing and affiliate tools too."

Dec 21, 2024

Negative review:

NB

Nina B.

Learning Experience Manager

Professional Training & Coaching, 11-50 employees

"One issue we had with the platform was the fact that our e-Learnings needed to be uploaded as multimedia files to meet a similar structure to how we used to manage our courses in our old system."

Sep 26, 2025

[Read all reviews](https://www.softwareadvice.com/lms/thinkific-profile/reviews/)

## Customer support

* * *

Kajabi

Email/Help Desk: Available

FAQs/Forum: Available

Knowledge Base: Available

Phone Support: Available

24/7: Not available

Chat: Available

Thinkific

Email/Help Desk: Available

FAQs/Forum: Available

Knowledge Base: Available

Phone Support: Available

24/7: Not available

Chat: Available

## Training options

* * *

Kajabi

In Person: Not available

Live Online: Available

Webinars: Available

Documentation: Available

Videos: Available

Thinkific

In Person: Not available

Live Online: Available

Webinars: Available

Documentation: Available

Videos: Available

## Send this comparison chart to my inbox

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* * *

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