About iSpionage

iSpionage is a local SEO tools software designed to help businesses monitor search ads campaigns, keyword rankings and competitor performances. Key features include competitor keyword alerts, PPC keyword gap analysis, landing page gallery, ad copy a/b split test tracking, and automated scheduled reports. Administrators can gain insights into PPC strategies and approximate monthly budgets of various AdWords competitors. iSpionage offers a keyword effectiveness index (KEI), which allows teams to identify and add profitable keywords based on the search volumes. Additionally, supervisors can assess competitors’ ad copies via the ad effectiveness index (AEI) algorithm. iSpionage lets stakeholders automatically generate and share white-labeled search engine optimization (SE...

iSpionage Pricing

Starter - $59 per month billed monthly or $50 per month billed annually Professional - $99 per month billed monthly or $84 per month billed annually Advanced - $299 per month billed monthly or $254 per month billed annually

Starting price: 

$59.00 per month

Free trial: 

Not Available

Free version: 

Available

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iSpionage organic keyword analysis

iSpionage User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 20 reviews

User Profile

Benjamin

Verified reviewer

Company size: 11-50 employees

Industry: Executive Office

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

February 2020

Valuable Beyond SEM

Pros

As a consultant, my job is to be smarter than the client. Ispionage is one of my secret tools. It gives me a view into the competitive set, allows me to benchmark positioning and narrative, and gives me a sense of how the market at large is current approaching acquisition. In short: I look smart. And my clients are empowered.

Cons

I haven't experienced many faults with Ispionage. I think deeper comparison options, larger data sets, higher resolution images of landing pages.

JEAN-SEBASTIEN

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2019

Perfect for Publishers looking to understand where advertisers spend their money.

A great platform that we use daily, complements any other SEM platform our there like semrush.

Pros

The interface is simple to use and the data is exposed in an easily consumable way. No need for advance training to use it so anyone in the team can login, place a query and see results. The most useful feature for us as a tech publishing company is knowing which advertisers are spending on specific keywords and topics, helping us understand the type of content needed to be built in order to yield higher CPMs.

Cons

The only thing I would like to see if not only the "bid value" of the keywords but the "average paid CPC" which is something both the Google Keyword planner and the Bing Keyword planner offer via API. The value there as a user is understanding the actual cost paid by the publisher versus what they need to bid in the auction in order to have impressions. The nuance might seem trivial but it's an important one when planning digital media yield.

Reasons for switching to iSpionage

semrush was not providing any Bing data, which is the most important to us. semrush was also way too bulky for us in terms of functionalities and what we need.

Dustin

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
3

Ease-of-use

out of 5
3

Value for money

out of 5
3

Functionality

out of 5

November 2019

Very valuable (if limited) application to make a business case simpler

Pros

I love that you can peek behind the curtain to get an idea of spend levels for competitors—it's actually invaluable for pitches, if you need to convince a potential client that they need to step up spend based on what their competitors are doing.

Cons

It's a bit difficult to determine what you can do after getting that PPC budget estimate. I haven't really found any of the other obvious features very useful. Seems like a little bit of a one-trick pony with a lot of features that aren't that useful.

Reasons for choosing iSpionage

I've never seen another tool like it!

Chad

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Functionality

out of 5

November 2019

iSpionage is an incredibly valuable tool

Being able to run a quick analysis of a client's website and provide competitive intelligence is incredibly valuable.

Pros

I love being able to see ads and keywords companies are targeting. iSpionage also helps to identify competitors I didn't even realize existed.

Cons

Understanding the data provided on ads is sometimes confusing and not always accurate.

Reasons for choosing iSpionage

Cost and ads data.

Reasons for switching to iSpionage

I really liked SpyFu but I couldn't keep both and I found iSpionage had more data and was more accurate than SpyFu.

Anonymous

Company size: 2-10 employees

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
5

Value for money

out of 5
4

Functionality

out of 5

February 2020

I felt pretty sneaky using this - a good thing

iSpionage helped me drum up business for 2 clients and the PPC campaigns during slow periods for their industries. It also allowed me to come up with keyword and some copywriting ideas for fields I did not have much experience in - I was able to help them generate more sales as though I were totally versed in these new topics.

Pros

I use iSpionage only when a client pays me to work on their SEO website and/or if they have an Adwords campaign. So I don't use iSpionage as frequently as I do other parts of my work on websites. Sometimes it will be a while since I've done keyword searches and planning, and so have to remind myself how to get back into it. But then I realize it doesn't take long. Within a few minutes, I'm conducting searches on keywords for my clients and also keywords that competitors of my clients are using themselves. That is the real value for me since SEO can intimidate my clients. "Algorithms" is not a common term for them. But if I can show them what their competition is using and doing, all the uncertainty goes, and then I can continue with my work. I like the way iSpionage helps me generate ideas that in a couple of cases specifically turned around some business during a slow time in the season. For that, it's totally worth it.

Cons

The interface is a not as dynamic or user-friendly as it could be. The focus of using it seems to be mostly for PPC and not so much organic search strategies.