--- title: "Moz Local Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Moz Local. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Moz Local is a good fit for you!" source_url: "https://www.softwareadvice.com/local-seo-tools/moz-local-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Moz Local](https://www.softwareadvice.com/local-seo-tools/moz-local-profile/) / Moz Local Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/local-seo-tools/moz-local-profile/) Reviews [Alternatives](https://www.softwareadvice.com/local-seo-tools/moz-local-profile/alternatives/) # Moz Local User Reviews ## Reviews summary - Overall rating: 4.4/5 - Total reviews: 33 ### Secondary ratings - Ease of use: 4.4/5 - Customer support: 4.3/5 - Value for money: 4.0/5 - Functionality: 4.3/5 ### Rating distribution - 5 stars: 16 reviews (48%) - 4 stars: 13 reviews (39%) - 3 stars: 4 reviews (12%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - As a content writer, I tried several SEO tools like SEMrush to do keyword research for my website and for my clients. But I switched to Moz pro when I realized it offers many SEO features like site crawl, link building, and competitors’ analysis. And the good thing is, it offers technical SEO training for those with little understanding of technical SEO. - The intuitive dashboard is really helpful that provides complete updates on listing on various social media apps and listings. - The software is easy to use and has a variety of features that can help businesses improve their online visibility. ## Moz Local customer reviews Showing reviews 1-25 of 33 (page 1). ### For data management in the business, this tool is good - Overall rating: 4/5 - Reviewer: MD Rafiul I. - Verified reviewer: Yes - Industry: Computer Hardware - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros Moz has a great dashboard that is very easy to use. Each week, the dashboard will show you the results of the networks it's monitoring. This allows you to quickly see if there are any changes or problems. The dashboard is also very helpful because it makes it easier to understand complex information. By displaying results in a visual way, it eliminates the need for deep reading and understanding. It'll ask you a few questions during setup, which makes getting started incredibly simple. The dashboard takes care of the rest once you provide the information. #### Cons When we turned on Google Sync, there was a problem with Moz Local, which was really annoying. Nevertheless, by discussing the problem with their support team, we were able to get it resolved. #### Vendor response Thank you for the review! Glad to know you are happy with your Moz Local experience and find it easy to use. Replied July 2022 --- ### Good local directory feature - Overall rating: 5/5 - Reviewer: Sam C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Used Moz Local to add citations to local directories. One off price as opposed to other monthly alternatives #### Cons Can only be used for locations with physical addresses, not online businesses #### Reasons for switching to Moz Local The semrush listing management tool was not good value #### Vendor response Thanks for the great review, Sam! Replied March 2023 --- ### Not the software for me - Overall rating: 3/5 - Reviewer: Tom W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 2/5 #### Pros easy to navigate and easy to set up projects to get going #### Cons I feel this lacked a lot of features compared to SEMRush and also limits to projects and scans, which i was constantly hitting #### Reasons for switching to Moz Local Cost #### Vendor response Thanks for your review, Tom. If you would like to provide us with more detailed feedback, please email us at help@moz.com. Regardless, we wish you the best of luck in all things SEO! Replied February 2022 --- ### Great free tool - Overall rating: 5/5 - Reviewer: Flossie M. - Verified reviewer: Yes - Industry: Consumer Services - Company size: Self-Employed - Product usage: Used weekly for more than 2 years - Reviewed: December 2023 - Review source details: This review was submitted organically. No incentive was offered Love this free tool! Has made a huge difference for my parenting blog. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Although you need a paid plan to really maximize using the Moz SEO tools, I have figured out how to maximize the data I can glean on ranking keywords just using the free tool, and that data has had a measurable positive impact on post performance/traffic/ranking keywords on my site over time. #### Cons Until you figure out how to configure the different options for what segment of your ranking keywords you're looking at, being limited to only 50 in a given category (esp. now that 2 solid years of using Moz has brought my number of ranking keywords from barely 500 to over 3x as many as that) is frustrating. But there are ways to mitigate for this. --- ### Very useful app to manage local SEO - Overall rating: 4/5 - Reviewer: Miloni S. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I am really happy with the Moz Local app that has helped me to manage local SEO projects for my clients. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Really amazing app to audit and optimize local SEO of businesses. The intuitive dashboard is really helpful that provides complete updates on listing on various social media apps and listings. #### Cons Sometimes, the review sentiment recognition may fail in case of languages other than english. I really want the team to work upon it. #### Vendor response Thank you for the review, Miloni! Great to know that you like the dashboard and find Moz Local helpful in auditing and optimizing your local SEO. Thanks for the feedback on the review sentiment recognition, we've shared that with our team. Replied March 2022 --- ### Effective and efficient tool for your online business - Overall rating: 4/5 - Reviewer: Lauren A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used other for less than 2 years - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros We have used their premium package and greatly benefited from their local SEO tools, including local listings management. The listings alerts are super useful when getting notified about any edits to our local listings. We've also taken advantage of their reputation management tool to improve how the business is viewed online. Overall, we have gotten positive results using Moz Local. #### Cons Would be beneficial if we'd be able to respond to reviews directly from the dashboard. #### Reasons for choosing Moz Local The analytics and reputation management tools were a couple of features that I wasn't getting with other comparable softwares. #### Vendor response Hi Lauren, thank you very much for your great review and feedback on the review responses - I will pass it to the team for consideration! Replied March 2021 --- ### Moz local reveiw - Overall rating: 5/5 - Reviewer: Wangnin Z. - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: November 2022 - Review source details: This review was submitted organically. No incentive was offered Easy use logiciel #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros It is a software that helps a lot in the process of keyword research. With useful notifications, it is easy to set up projects. #### Cons For me, the only problem is the registration process, which is not very easy to understand. #### Vendor response Thank you for the review, Wangzin! Replied November 2022 --- ### Makes local citation management easy - Overall rating: 4/5 - Reviewer: Khushbu P. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 201-500 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Moz local is really easy to use and manage the local citations for a proper NAP format. The tool also offers an intuitive interface for the local rank tracking and review tracking Its integration with Facebook and other paltforms is truly seamless #### Cons The notification function malfunctions in some of the cases. #### Vendor response Thanks for the review, Khushbu! Replied March 2023 --- ### best Moz review - Overall rating: 4/5 - Reviewer: Carlos Y. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The software is very easy to use with user friendly and understandable interface. It allows better monitoring of data for its referencing #### Cons I have not encountered any problems with this software, I highly recommend #### Vendor response Thanks so much for the wonderful review, Carlos! Replied October 2022 --- ### A great way to manage your local listings - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 6 months - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered All in all a very solid tool overall which could definitely be priced better. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 5/5 #### Pros The sync feature for your listings is a real-time saver. Review management in one dashboard and generation of charts and scores for most of the things make it really easy to go about managing stuff #### Cons In terms of pricing, it is a little on the higher side so no the best option if you are just getting started. The UI/UX of the platform is something I would like to see some improvement on but I totally understand that design can be subjective so maybe it's just me. #### Vendor response Thanks for your review! We're happy to know you enjoy Moz Local. And thank you for the feedback on UI and pricing - we believe Moz Local is competitively priced considering the tools and features it provides. Replied May 2021 --- ### Nice tool but not my favorite - Overall rating: 3/5 - Reviewer: Mélissa M. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2021 - Review source details: This review was submitted organically. No incentive was offered Nice tool but not my favorite #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Functionality: 3/5 #### Pros It gives nice and insightful information about key words and your SEO in general #### Cons Not enough information compared to other tools such as SEMRush #### Vendor response We appreciate the review, Mélissa! Replied January 2022 --- ### Moz Local For Citation Building - Overall rating: 5/5 - Reviewer: Ricardo S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: February 2021 - Review source details: This review was submitted organically. No incentive was offered My experience with Moz local is middle of the road. I don't mind using it but they really need to work on a better layout. It just seems outdated. I've seen way better dashboards for SEO tools. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros I'ver been trusting the Moz brand now for over 7 years. I find their products and Whiteboard Fridays with Ran to be very useful when conducting keyword research and doing local citation building. I am a current ongoing customer of Moz Local and use it to help boost citations and local listings for my clients. In the past year they recently made changes to their dashboard and how you upload your business information. The portal used to be very confusing and had minimal field to fill out and submit. What I like now about moz local is being able to track my clients local SEO score and find NAP inconsistencies across well known aggregators and other trusted listing sites. They now have better options to upload images, content and reporting tools within ML to help track their progress. #### Cons What I do not like about ML is the layout and how you upload data and business information. I find Yext local white label for agencies with a big budget to be much better than ML however since MOZ focuses more on SEO and is known in the industry to be a good source of content, I stick to Moz local to help boost my local citations for my clients. #### Reasons for switching to Moz Local Pricing #### Vendor response Thanks for your review, Ricardo! Exciting to have you with us for so many years! We're glad to know that you find Moz Local and Moz's content so helpful! I've shared your feedback on the layout and uploading with our team. Replied February 2021 --- ### Commendable tool for SEO - Overall rating: 5/5 - Reviewer: Alfred O. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. As a content writer, I tried several SEO tools like SEMrush to do keyword research for my website and for my clients. But I switched to Moz pro when I realized it offers many SEO features like site crawl, link building, and competitors’ analysis. And the good thing is, it offers technical SEO training for those with little understanding of technical SEO. I used it to crawl my site and realized the issues affecting my website. I was able to improve the site performance and my rankings exploded in real-time. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The tool helps in the keyword research process, SEO audit, and competitors’ analysis for keyword ideas and more opportunities for link-building outreach. #### Cons I enjoyed all the features of this software. And because my understanding of technical SEO was little; I was overwhelmed with the kind of data is pulled. To understand the whole thing, you need to go for technical SEO training on their resource section. #### Reasons for switching to Moz Local I wanted a tool that will help me perform keyword research as well as SEO audit for my site. #### Vendor response Thanks for the review, Alfred. Fantastic to hear that you were successful in improving your site's performance and rankings. That's what we like to hear! PS. Just to note, looks like this review is under Moz Local instead of Moz Pro. Replied January 2022 --- ### A good platform for the price. - Overall rating: 4/5 - Reviewer: James P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: July 2021 - Review source details: This review was submitted organically. No incentive was offered It has been good. Nothing to write home about but good none the less. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros The citation builder is the most important feature for me. #### Cons Lack of understanding of what you are signing up for. We have a different amount of citations for each location and if you put you don't serve people at your location expect 10-16 citations for the money you paid. #### Reasons for choosing Moz Local Price #### Reasons for switching to Moz Local Price #### Vendor response Thanks for your review, James. If you have any questions about Moz Local, feel free to reach out to our Help Team at help@moz.com. Replied July 2021 --- ### Moz Local is one of the most popular local SEO tools on the market. - Overall rating: 5/5 - Reviewer: Mohammad A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: March 2022 - Review source details: This review was submitted organically. No incentive was offered Overall, Moz Local is a great tool for businesses that want to improve their local SEO listings. The software is easy to use and has a variety of features that can help businesses improve their online visibility. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Moz Local is a powerful tool that can help businesses improve their local SEO listings. The software is easy to use and has a variety of features that can help businesses improve their online visibility. One of the best features of Moz Local is its ability to track and monitor your listing progress. The software will track your listing progress and provide you with reports so you can see how your listing is performing. Another great feature of Moz Local is its ability to help you manage your business information. The software can help you update your business information and ensure that it is accurate across all of your listings. #### Cons There is no such thing as a Moz Local Tool. But I think they can offer more flexible pricing packages. #### Vendor response Thanks for the great review, Mohammad! Great to know you find Moz Local easy to use and useful in managing local listings and improving your business' online visibility. Replied March 2022 --- ### The Only Part of Moz that is Better than SEMrush - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Not very good in Canada (as of late 2021). We very quickly removed that portion of our subscription. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Great data, helpful notifications, easy to assign tasks. #### Cons Data was poor or non-existent for Canada (as of late 2021). #### Reasons for choosing Moz Local We chose Moz Local and then move our Moz and Moz Local subscription over to SEMrush. #### Vendor response Thanks for the review. Sorry to hear that data for Canada was an issue, I'll share this feedback with our team. We'd also love a more detailed description of this issue, could you please email us at help@moz.com for details. Replied February 2022 --- ### Value for money - Overall rating: 5/5 - Reviewer: Victoria M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros First of all, the dashboard is quite easy to use and you get weekly reports, which is quite beneficial for tracking purposes. When we were first starting out with this product, we faced a few problems and the customer team was there to help all the way. In fact, all our queries were responded to almost immediately, and they always followed up afterward. When setting up, you will be required to answer a few questions. That way, getting started is very easy and as mentioned earlier, the dashboard is user-friendly. As a result, it’s easy to understand everything. As soon as the installation has been completed, you won't have to do anything else except watch for status updates. #### Cons Although installation is easy, it may take some time to get started. This is because some of the network updates may take literally forever before completion, and some never get updated at all. #### Vendor response Hi Victoria! Thanks for the review. We're happy to know that you find Moz Local user-friendly and helpful with your listings management. Replied September 2021 --- ### Ideal tool for keyword research and PPC campaign planning - Overall rating: 5/5 - Reviewer: Muneeb K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Moz Local has helped me boost the ranking of local listings for my client. It helps me track position changes and target high-impact search queries. #### Cons Moz local provides a good service but it can be very expensive if you're not using it for a bundle of clients. #### Reasons for choosing Moz Local I've used multiple SEO tools like SEMrush to do keyword research for client projects but I switched to Moz Local because it offers many useful SEO features like competitors’ analysis and link building. Highly recommended for any professional working in the SEO domain. #### Vendor response Thanks for the wonderful review, Muneeb! Happy to learn that Moz Local is helping to boost your local listings. Replied June 2022 --- ### Useful tool for local seo - Overall rating: 4/5 - Reviewer: Joseph D. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: February 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Moz Local is great for local SEO but no better than SEMrush. I preferred SEMrush for keyword research, rank tracking etc, therefore its all under one roof. If you are focused on helping just local clients, Moz Local is a decent tool to use and also affordable. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 3/5 #### Pros I found Moz Local useful for adding clients to local listings. I certainly works best for organizations in the US, UK and Canada. In terms of getting NAPs consistent throughout the web, this is a decent tool to use. #### Cons As I said it works best for business listings in US, UK and Canada. Outside of these countries, not so much. This is available in SEMrush also and rather than using a lot of tools, I just use SEMrush to save time. #### Reasons for choosing Moz Local I trusted the Moz brand having used Moz in the past. #### Vendor response Thanks for your review, John. Great to know that you found local listing management useful with Moz Local in the NA region & UK. Replied March 2022 --- ### Moz local - a good alternative to try for citations - Overall rating: 4/5 - Reviewer: Nadin T. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: December 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros After trying other citation options, we tried Moz Local to add the business to different local directories. #### Cons It's a subscription model. Not sure why there is an annual charge for a one-time directory submission? Alternative options have a one-off charge. #### Reasons for choosing Moz Local We didn't choose Moz over BrightLocal, we use Moz to trial it in comparison to Bright Local. #### Vendor response Hi Nadin! Thanks for the review. We have monthly and annual plans and most of the plans offer review management which is an important part of managing your business' reputation online. Solid review management not only drives more business but can also impact your rankings and visibility. Replied January 2023 --- ### Easy to use for keyword traffic - Overall rating: 3/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Computer & Network Security - Company size: 2-10 employees - Product usage: Used daily for free trial - Reviewed: December 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I have realized that this software is very useful for us.. because We can to search keyword traffic easily.. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's help me to search keyword traffic easily.Get insights to help for attract quality links.. #### Cons The keyword planner have bit limit compare to other tools.. #### Vendor response Thanks so much for your review! Happy to know you find keyword traffic search easy through Moz Pro, and are getting insights to attract quality links. Please contact us at help@moz.com for any questions on the tools - we'll be happy to help you! Replied January 2021 --- ### Great Mid-Tier Product - Overall rating: 4/5 - Reviewer: Ariane G. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Moz Local lets you update business details throughout the year and pushes that information out to local data aggregators, making a website URL or business hour change pretty easy to roll out. #### Cons They are pretty limited in their range of available directories to choose from. #### Vendor response Thank you for your review and feedback, Ariane. We'd love to know more about the directories you'd like to see included in Moz Local. Our Help Team is always listening and providing input to our product team. If you'd like to send us more feedback you can reach us at help@moz.com. Replied January 2021 --- ### Fantastic platform for business listings management - Overall rating: 5/5 - Reviewer: Samantha J. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros When our company changed addresses, we used Moz Local. We've set up the dashboard and indicated that we changed addresses in the listings update tool. Moz Local saved us a lot of time by auto-updating all of our old listings quickly. #### Cons Steep learning curve for a beginner but once you get a hang of it, it will become easier to use. #### Vendor response Thank you for leaving this great review, Samantha! We appreciate it and are happy to know it was such a time saver using Moz Local to update your listings. Replied March 2021 --- ### Moz local - Overall rating: 5/5 - Reviewer: Cedric K. - Verified reviewer: Yes - Industry: Banking - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros This software helps to easily navigate and set up projects to get started #### Cons The disadvantage is the lack of understanding when you register which is a real pain #### Vendor response Thanks for the great review, Cedric! Happy to know you find Moz Local easy to use. We've shared your feedback on registration with the team. Replied October 2022 --- ### Great platform for listings management and SEO - Overall rating: 5/5 - Reviewer: Jane W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: March 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 4/5 #### Pros I do in house marketing and create SEO strategies for the company I work for. Overall, Moz Local is my effective and efficient solution content marketing, link analysis, and SEO. The features I find the most valuable include: On-page SEO audit & recommendations Keyword research tool Moz toolbar Backlink analysis Competitive analysis Business listings management #### Cons Some keyword volume inconsistencies with other comparable tools and some business listings take months to update. ## More reviews [Next reviews](https://www.softwareadvice.com/local-seo-tools/moz-local-profile/reviews/?page=2) --- Moz Local Reviews, Pros and Cons - 2026 Software Advice