--- title: "Nightwatch Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Nightwatch. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Nightwatch is a good fit for you!" source_url: "https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Nightwatch](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/) / Nightwatch Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/) Reviews [Alternatives](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/alternatives/) # Nightwatch User Reviews ## Reviews summary - Overall rating: 4.8/5 - Total reviews: 39 ### Secondary ratings - Ease of use: 4.8/5 - Customer support: 4.8/5 - Value for money: 4.7/5 - Functionality: 4.7/5 ### Rating distribution - 5 stars: 33 reviews (85%) - 4 stars: 5 reviews (13%) - 3 stars: 1 reviews (3%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - The lowest plan offers good amount of tracking credits. And, it comes with other features If you want to get your hands on Nightwatch, you can try their 14-days free trial. ### Most mentioned cons - It's open source so there is little to no "customer support" and the development team is not always quick to respond to issues. ## Nightwatch customer reviews Showing reviews 1-25 of 39 (page 1). ### Beautiful Design, Powerful set of tools - Overall rating: 5/5 - Reviewer: Steffan H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered Our agency loves the tool and hasn't looked back since we made the switch from our previous tool. The reports and dashboards are awesome. Exactly what we were looking for in a rank tracking tool + so much more. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the side-by-side comparison of rankings in the Local Pack and regular Organic Results. Our previous rank tracking software did not have this feature and It made it difficult to get the overall picture. I also LOVE the design.. It is beautiful and so much fun to look at. Nightmode is where it's at. #### Cons They have a great feature where you can pull in traffic data from Google Analytics and graph the comparison to other SEO metrics. However, I wish you could filter to only organic traffic, not all traffic sources. --- ### Excellent Customer Support - Affordable SEO product - Overall rating: 5/5 - Reviewer: Cuong P. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Easy to Use - Affordable - Quick & Friendly Customer Support #### Cons Although the keyword ranking check is quite slow for precise location, it still does the job --- ### NightwatchJS Test Framework - Overall rating: 4/5 - Reviewer: John K. - Verified reviewer: Yes - Industry: Insurance - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. For the most part, it's a solid tool. There are some core issues that our team has had to workaround but generally speaking it gets the job done. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 2/5 - Functionality: 4/5 #### Pros Open source, easy to install and get started. Good documentation. Does most things well. #### Cons It's open source so there is little to no "customer support" and the development team is not always quick to respond to issues. The tool utilizes Javascript and the asynchronous nature of JS can be VERY frustrating when putting together test flows that you expect to run synchronously. --- ### My Most Favorite Everyday Tool - Nightwatch - Overall rating: 5/5 - Reviewer: Wilson T. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered Nightwatch makes me look like a professional when talking to clients. It has contributed so much to business. Love it and thanks to team behind Nightwatch. They have done a great job and I never and ever had an issue with them. The software never glitched so I don't have to worry about the downtime of the software. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Ohhhh! There are so many things I like about Nightwatch. First most important thing is the automated report to be sent out to my clients. This has been the most valuable feature to my business. Report can be customised based on the package my client has signed up. It is so easy to customise and setup an automated report. The white labelling is the huge plus to the report. I can customise the email to be sent out with the report. Each client get a personalised email with their ranking report. Next, let talk about the rankings. Because I am doing local SEO and Nightwatch has been able to track the local keywords precisely. Did I mention about google map listing? Oh Yes! Nightwatch is so capable in tracking Google snack pack. Daily ranking update has been another reason why I liked Nightwatch so much. With daily ranking update I am able to go back to the history to see the rankings on specific date. Of course, they are so many rank tracking tools today but no one has come even closer to Nightwatch. You get what you paid for. #### Cons Nothing I can about dislike this software as it is an amazing rank tracker software. I love it because I use it everyday. --- ### Nightwatch - Overall rating: 5/5 - Reviewer: Craig R. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered I was searching for a good rank tracker and failed to find something that was really worth the price. That's until I found Nightwatch, and it has changed my life and my workflow. I cannot work a day professionally without Nightwatch and it's amazing cache of features. Nightwatch is an amazing piece of software and the flexibility to see different type of stats at the same time gives me an excellent picture of what my seo campaigns are doing. Seeing backlinks grow is great for my team and perfect for my client. Watching how my client is doing against the same niche is helpful for planning. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The graphical design of Nightwatch is amazing. It's easy to read and understand because of the excellent UX/UI design. I don't see anything else on the net that comes even close, and the ones that do come close they look like Candyland. Nightwatch looks like the future went back in time and gave the designers a sneak peak at what design will become. The amount of information sent to me from the Nightwatch team in my emails and their blog posts has changed the way I do some of my SEO. The reports that Nightwatch churn out is amazing, easy to read, and you can slap your logo on them and send them straight to the clients. No need to mess around. It's all there. It's amazing how professional these reports look like. I'm not a super big SEO superhero, but Nightwatch makes me look like one. #### Cons There isn't really a lot to complain about. I want more reports and custom reports, but those features are coming. --- ### Good Tracking Tool - Overall rating: 5/5 - Reviewer: Kurt S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: August 2024 - Review source details: This review was submitted organically. No incentive was offered I have used it for over five years. Good product #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How detailed can I get with reviews for local search #### Cons Possibly more of a creative visual report to hand to clients. --- ### Powerful, Yet Affordable - Overall rating: 5/5 - Reviewer: Taylor W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: April 2020 - Review source details: This review was submitted organically. No incentive was offered Nightwatch has been a great benefit to my business and I can’t imagine finding the same tool with just as many features for the price I pay. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Night watch is the perfect keyword tracking tool for small businesses like mine. it is very affordable while also providing all the insights and features I need. The dashboard is clean, easy to use, and looks great. Although I am a small business now, I know Nightwatch will also be able to accommodate my needs as I grow. #### Cons Some sort of mobile app to check rankings on the go. #### Reasons for choosing Nightwatch Cost --- ### Accurate Rank Tracker for SEOs - Overall rating: 5/5 - Reviewer: Shaikat R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2023 - Review source details: This review was submitted organically. No incentive was offered Overall a great tool for content marketers. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Nightwatch provides accurate rank tracking data for your keywords in various search engines. The Bing tracker is an excellent feature of this tool. The lowest plan offers good amount of tracking credits. And, it comes with other features If you want to get your hands on Nightwatch, you can try their 14-days free trial. Overall a modern tool for SEOS, and content marketers. #### Cons For beginners, the price is not convenient. For less price, you can get other tools on the market. --- ### Great Product - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros The ability to track and monitor our search engine optimization efforts through the Nightwatch platform has been a game changer for our company. Managing the amounts of clients we have and the plethora of data necessary to do the best work possible for them has never been simpler with the URL dashboard. This service has enabled us to not only better serve our customers but has allowed us to deepen their trust and understanding of the work that we do through report automation. I would highly recommend this SEO performance tracker to anyone digitally growth-oriented. #### Cons The only con would be that I find it hard to believe that the search volume for some keywords is zero --- ### Best rank tracking tool I've used - Overall rating: 5/5 - Reviewer: Matej B. - Verified reviewer: Yes - Industry: Health, Wellness and Fitness - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered Nightwatch allows us to track all the necessary SEO KPIs: Traffic, rankings, backlinks, competition, search visibility, ... etc #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Before discovering Nightwatch we had to use multiple tools to track all the website SEO metrics. With Nightwatch we track everything we need. It's the all-in-one solution we've been looking for. #### Cons There is no mobile app to check your stats on the go. --- ### Great Rank Tracking Tool for SEOs on a Budget - Overall rating: 5/5 - Reviewer: John Paulo M. - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: December 2018 - Review source details: This review was submitted organically. No incentive was offered I have been using nightwatch for over 2 years now and I will continue to use this tool on my SEO Projects #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The software is easy to use, very interactive and customizable and is a great value for the money. #### Cons I wish the backlinks feature have a filter to only count a single referring domain backlink instead of all backlinks of that referring domain. --- ### Very simple yet powerful SEO tool - Overall rating: 5/5 - Reviewer: Dominik S. - Industry: Online Media - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: November 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I really enjoy using Nightwatch as it is a simple yet powerful SEO tool. Unlike other SEO tools, Nightwatch has a very clean and organized user interface and it is very easy to adjust it to your needs. Needless to say that the pricing is very competitive compared to other tools on the market. #### Cons I do not have any cons... Everything works as expected --- ### Great overview tool - Overall rating: 5/5 - Reviewer: Rickard S. - Industry: Printing - Company size: 11-50 employees - Product usage: Used weekly for less than 6 months - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered As mentioned, for us it's a great tool to get a nice overview of our seo stats. Also, the support is world class! #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros That you get seo metrics from several of the top online tools in one place, paying only one subscription. For us there is no need for all the detailed information from all of the tools online such as ahrefs, majestic or moz. The basic metrics from those combined with a great keyword tracking tool is exactly what we need = Nightwatch. #### Cons Some metrics seem to only be trackable a couple of months back in time. But that could be just me not knowing how to check since I am a new user... --- ### Top All-in-One Ranking Software Platform - Overall rating: 5/5 - Reviewer: Mike W. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered The accuracy of keywords in the SERPs over desktop and mobile is amazing! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive. I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made. #### Cons Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features from those places. --- ### For when other tools fail... I turn to NightWatch - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: May 2023 - Review source details: This review was submitted organically. No incentive was offered Great so far. Never really needed any support as things are very clear cut. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Everything is great about the tool especially the hyper local geo tracking. #### Cons Can get pricey the more KWs you add. But if you are making money then there is really no excuse. #### Reasons for switching to Nightwatch Ahrefs local tracking is not great. They are great at finding KWs, but using a tool like NightWatch helps to confirm those rankings before you make yourself look stupid and reach out to a prospect and they are actually ranking better than Ahrefs said. --- ### Nightwatch - Deep Keyword and Link Tracking Tool - Overall rating: 5/5 - Reviewer: Kevin S. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2018 - Review source details: This review was submitted organically. No incentive was offered Overall, the tool is perfect for my needs, and I would recommend it to anyone who is in need of a keyword tracking tool. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The tool is very simple and easy to use. It tracks keywords that I select accurately and displays SERPs in the tool. It allows me to track competitors and stay ahead of them in Google search, as well as create visuals and graphs to display my results to my seniors for reporting. The URL and link tracking built in to the tool is also helpful in identifying what sites are linking to mine, and whether the quality of the URL is worth reaching out for more links. #### Cons The only negative thing I could say about the tool is the pricing. Not that it isn't a great value at all pricing options, but it would be a nice nod to continued and valued customers to provide incentives to continue using the tool, such as retainment pricing or extras. --- ### As a online marketing agency we cant live without Nightwatch! - Overall rating: 4/5 - Reviewer: ✓ Elia Q. - Verified reviewer: Yes - Industry: Design - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered As a online marketing agency we cant live without Nightwatch! It helps​ us keep a track of the rankings of our client but provide much more like competition insight and some advanced seo data. Alsp on love with the new added integration of analytics and Search console. Keep up the good work guys! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros a lot of updates, much more then only ranktracking, very easy to use. #### Cons I miss the overall overview. We do a lot of work for clients and sometimes you just want to group some domains in one report. The dashboard now works, but is not very easy to use yet. Im sure they will fix this in a future update. Would also love to see seo audits implemented (like woorank or semrush), but i believe they already building this (awesome!) --- ### I'm using Nightwatch from the start on, and I'm having an excellent experience ever since. - Overall rating: 5/5 - Reviewer: Jaka S. - Verified reviewer: Yes - Industry: Computer Software - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros What I like the most about Nightwatch is the visual representation of rankings, especially overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is a user-friendly, yet powerful tool that does the job!! #### Cons So far so good. I just hope that it won't become too big, with gazillion features, where UX could suffer. But I understand that the target audience of NightWatch are SEO marketing experts who appreciate features beyond simple rank-tracking. --- ### Our Rank Tracking Software of Choice - Overall rating: 5/5 - Reviewer: Jordan F. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered Accurate keyword rank tracking is a must for our organization. We were using their Ranktrackr product already, loved it, and decided to upgrade. Good investment. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry. We use Nightwatch on every project, from solopreneurs to large international corporations. It works, saves us time, and helps us increase profits. #### Cons Took a bit of time to figure out how to implement multiple GA and GSC accounts, but support was excellent in helping us. Works flawlessly. --- ### If you need a stable and powerful SEO tracker tool, the Nightwatch is for you - Overall rating: 5/5 - Reviewer: Paweł W. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2019 - Review source details: This review was submitted organically. No incentive was offered We spent a long time to look forward SEO tracker that we can track our SEO performance in a few countries both desktop and mobile keywords, but not only our performance - the key is that we can easily track our competitors and analyse all visibility. Nowadays analysing the big amount of data and drawing conclusions is the right way to be on top in SERPs. In Nightwatch, you can find a lot of dimensions and advanced filters (every data freak find something for them). You can create custom keyword groups, graphs and reports - for faster accessibility. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 5/5 #### Pros - easily track competitors and analyse all visibility - lot of dimensions and advanced filters - custom keyword groups, graphs and reports #### Cons - not all features are live, but hope they will be --- ### Great Rank Tracking Functionality and More - Overall rating: 5/5 - Reviewer: Pavel S. - Verified reviewer: Yes - Industry: Internet - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2018 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The best thing about Nightwatch is that it delivers on rank tracking but also provides many other additional features. #### Cons There was one time Nightwatch showed some inaccurate data in the number of Indexed pages. That was caused by Google according to support and it only happened once. --- ### Best bang for your buck! - Overall rating: 5/5 - Reviewer: Trevor N. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: October 2018 - Review source details: This review was submitted organically. No incentive was offered It has been excellent. The customer service is on par and always responsive. Service is high quality. What more can you ask for? #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I have used and tested many different rank trackers over the years, from hosted to self hosted. I always had complaints with what I was using until I discovered Nightwatch. The setup is a breeze and everything "just works". The ability to view certain metrics such as Majestic TF/CF, backlinks, and analytics all from within Nightwatch is a huge time saver for us. #### Cons Nothing so far. If I had to pick something I would say I would like to monitor more backlinks without upgrading to the next plan up. --- ### The best tool for keyword tracking - Overall rating: 5/5 - Reviewer: Gabriele R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered It has facilitated and speeded up my SEO work a lot, also allowing me to create excellent white label reports. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Complete, simple and professional. I recommend it to anyone who is serious about SEO. #### Cons Nothing to report. it is a simply fantastic tool. No problem so far. --- ### Night watch.io saves me time and money - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used weekly for more than 2 years - Reviewed: March 2020 - Review source details: This review was submitted organically. No incentive was offered Nightwatch is a great tool. I use it to manage many parts of my agency, from keyword and backlink analyses to rankings, trends, and monthly reports. Nightwatch keeps me from having to use multiple tools and I think the price is right for the value it gives me. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Several tools in one for back links, keyword analysis, competitor insights, etc. #### Cons There are no features of Nightwatch that I don’t like. --- ### Great SEO tool for a newbie a seasoned pro - Overall rating: 5/5 - Reviewer: Jonathan S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: December 2019 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I like that it's able to be customized and easy to use. I use a bunch of different tracking tools and Nightwatch is one of the easier to measure rankings, compare against competitors and complete additional site audits and backlink checking. It's also got a nice reporting tool that I can send to clients to keep them happy as we are working through deliverables. #### Cons Not much that's a con. It's not a robust tool like an SEMRush or Ahrefs, but that's not why I use this. It does exactly what I need it to do. #### Reasons for switching to Nightwatch RankTracker went down and I needed an alternative. But I also didn't love the results it produced ## More reviews [Next reviews](https://www.softwareadvice.com/local-seo-tools/nightwatch-profile/reviews/?page=2) --- Nightwatch Reviews, Pros and Cons - 2026 Software Advice