The accuracy of keywords in the SERPs over desktop and mobile is amazing!

With over 15 years of experience in SEO and web marketing, I've bought into every ranking software platform in the market. I can tell you with high confidence that Nightwatch is by far the most accurate in terms of their keyword ranking over desktop and mobile plus they have other very helpful features such as pulling in valuable data from Moz, Ahrefs, and Majestic that is super friendly that saves me a ton of money on from buying those other platforms which are expensive. I purchased their Pro account and with it you can also white-label your reports to make them look professional and branded to your business. Additionally, Nightwatch allows me to spy on local competitor websites which is helpful information. Nightwatch.io is a must-have purchase for any digital marketing agency looking for an all-in-one solution for their clients and also to help grow their business. I've been with Nightwatch for over 3 years now and it's one of the best business decisions I've made.

Even though they already pull in valuable data from other platforms such as Ahrefs, Moz, and Majestic I'd like to see additional tools and features from those places.

Great so far. Never really needed any support as things are very clear cut.

Everything is great about the tool especially the hyper local geo tracking.

Can get pricey the more KWs you add. But if you are making money then there is really no excuse.

Nightwatch is great. I like it but I found Cypress more handy and easy. So we switched from Nightwatch to Cypress.

1. It uses JS so its easy to use and run tests 2. Implementation of cucumber (BDD) is so simple. 3. Cool report can be generated using the html reporter.

1. Driver is required for API test. 2. The CICD seems a bit daunting in comparison to Cypress.

I like that it's able to be customized and easy to use. I use a bunch of different tracking tools and Nightwatch is one of the easier to measure rankings, compare against competitors and complete additional site audits and backlink checking. It's also got a nice reporting tool that I can send to clients to keep them happy as we are working through deliverables.

Not much that's a con. It's not a robust tool like an SEMRush or Ahrefs, but that's not why I use this. It does exactly what I need it to do.

Overall, the tool is perfect for my needs, and I would recommend it to anyone who is in need of a keyword tracking tool.

The tool is very simple and easy to use. It tracks keywords that I select accurately and displays SERPs in the tool. It allows me to track competitors and stay ahead of them in Google search, as well as create visuals and graphs to display my results to my seniors for reporting. The URL and link tracking built in to the tool is also helpful in identifying what sites are linking to mine, and whether the quality of the URL is worth reaching out for more links.

The only negative thing I could say about the tool is the pricing. Not that it isn't a great value at all pricing options, but it would be a nice nod to continued and valued customers to provide incentives to continue using the tool, such as retainment pricing or extras.