--- title: "SE Ranking Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of SE Ranking. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if SE Ranking is a good fit for you!" source_url: "https://www.softwareadvice.com/local-seo-tools/se-ranking-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [SE Ranking](https://www.softwareadvice.com/marketing/se-ranking-profile/) / SE Ranking Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/se-ranking-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/se-ranking-profile/alternatives/) # SE Ranking User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 300 ### Secondary ratings - Ease of use: 4.6/5 - Customer support: 4.7/5 - Value for money: 4.7/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 230 reviews (77%) - 4 stars: 60 reviews (20%) - 3 stars: 5 reviews (2%) - 2 stars: 2 reviews (1%) - 1 star: 3 reviews (1%) ### Most mentioned pros - We get everything we need from a visibility tracker at a great cost, and the team are hugely responsive, updating to anything we or other businesses need. - Initially they entered the market at a very competitive price point, this made them very attractive among the big players as they offered great value and comparable features. Though it has been disappointing to see the gap close in value since they have raised their prices significantly in the last two years. - Great all in one SEO tool, everything needed to review and optimize a site. ### Most mentioned cons - UI can sometimes be a bit awkward e.g. adding a keyword to a keyword list and filtering through the options that move around the page. - There have been multiple times where daily scans aren't complete, reports fail to send out to designated email addresses, or results have been inaccurate. - Sometimes the data is questionable, but often it's understanding how they've presented it rather than it being 'wrong'. ## SE Ranking customer reviews Showing reviews 1-25 of 300 (page 1). ### Strong Rank Tracking and Useful SEO Tools in One Simple Platform - Overall rating: 5/5 - Reviewer: Harshit v. - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered Overall my experience with SE Ranking has been good. I mostly use the Rank Tracker, Website Audit, Keyword Rank Checker, and Competitor Analysis tools for my regular SEO work. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SE Ranking is easy to use and offers good value for money. I like its rank tracking, website audits, keyword research, security, and overall website management features. #### Cons Some advanced features can take time to understand, and the interface may feel a little overwhelming when using multiple SEO tools together. --- ### Great all in one SEO tool minus some extra costs - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: 1-3 years · daily - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered Long time user and even when interface has changed, been easy enough to adapt and use. Made me a lot of money! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros Great all in one SEO tool, everything needed to review and optimize a site. Been a long time user and even when I've tried over tools I come back to it. #### Cons Price has gone up and is a bit behind on the AI tools or they are gated behind more payments. They like to change the interface about which can be confusing. --- ### User-friendly SEO tool with reliable SEO insights - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: November 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I experience it as very positive. I need to dive deeper into the tool myself to make full use of all its features. They have good customer service and are always willing to help. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros SE Ranking has a clear and intuitive interface, making it easy to work with. You can effectively monitor keywords, and the website audit report clearly highlights areas that need improvement. And you can check if backlinks are still online. #### Cons I mainly use SE Ranking for rank tracking and website audits, not for competitor research. That part is difficult to understand, get into, or work with. Some tools are a bit challenging to get used to. Additionally, data is often missing for certain keywords. --- ### Autonomo - Overall rating: 5/5 - Reviewed: November 2026 - Industry: Arts and Crafts - Company size: Self-Employed The software's intuitive nature allows for immediate usability, making it suitable for market and competitive studies. Users have experienced some delays in result loading, which can be a minor inconvenience. Full review available after login on Software Advice --- ### Wedding photographer - Overall rating: 4/5 - Reviewed: November 2026 - Industry: Consumer Services - Company size: Self-Employed As a small business owner, the reviewer appreciates the affordability of the software compared to other options. The downside is that they find themselves not using it as often as they would like. Full review available after login on Software Advice --- ### Very Comprehensive SEO Tool - Overall rating: 5/5 - Reviewer: Miljenko B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · monthly - Reviewed: July 2020 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SE Ranking has everything you need to create a good SEO strategy for your websites. #### Cons It could be somehow difficult to catch everything if you are a new user. They have A LOT of possibilities, so there is a little learning curve to become an advanced user. --- ### Despite price hikes, Still a very solid SEO Platform in 2025 - Overall rating: 4/5 - Reviewer: Angus A. - Industry: Broadcast Media - Company size: 2-10 employees - Product usage: 1-3 years · weekly - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. SE Ranking is definately one of the best all in one tools we have used in the last 5 years. Initially they entered the market at a very competitive price point, this made them very attractive among the big players as they offered great value and comparable features. Though it has been disappointing to see the gap close in value since they have raised their prices significantly in the last two years. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros We loved this platform for its features and cost at the time of purchase (2020). The user interface is very clean and better than some of the bigger players in the SEO space. The support team were also very responsive. #### Cons Some features were behind additional paywalls, also some of the accuracy of rankings was debatable. What we didn't like though was the significant price hikes in subscription costs that the platform has seen in the last 4 years. --- ### Great support but needs better reports customization - Overall rating: 3/5 - Reviewer: Itay G. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. in General it is okay but i am sure it can be much better with a little help and listening to what costumers really need #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros the customer service is good and also the research section give a lot of information and also save me a lot of time #### Cons The reports are not customable as much as i need what Couse a lot of time to manually adjust them also i am use to online reports and here i need to e mail them each month --- ### Reliable all-in-one SEO tool with strong features - Overall rating: 4/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: Self-Employed - Product usage: less than 1 year · monthly - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I’ve had a positive experience with SE Ranking. It has provided clear insights into my website’s performance and made daily SEO tasks noticeably easier. It’s a solid solution with a good price-to-value ratio, especially for small to mid-sized projects. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros SE Ranking offers a very clean and intuitive interface while covering a broad range of SEO features in one platform. I found the keyword rank tracking and competitor analysis tools especially useful. #### Cons Some features can feel a bit complex at first and could benefit from more interactive guidance or tutorials. Additionally, certain reports take a little longer to load at times. --- ### The Best SEO Software For An Agency - Overall rating: 5/5 - Reviewer: Rankwell D. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · weekly - Reviewed: June 2024 - Review source details: This review was submitted organically. No incentive was offered Great. I have been with them for 8 years now and have no plans to move anywhere else. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros The pricing is great, the results are accurate, it has many tools and functions which make managing SEO on a site much easier and it is fairly easy to learn. Also the automated reporting saves me a great deal of time each month. #### Cons Most new features are made available at no extra cost. However, occasionally new features are included as "add ons" rather than rolled in to the annual subscription. Or to access them you need to resubscribe on a new higher cost plan. This is particularly true for Local SEO functions. Also tech support is adequate but not super fast. Neither of these are big "cons" - more minor irritations. --- ### Multi purpose SEO tool to track ranks, do keyword research, and technical SEO audit. - Overall rating: 5/5 - Reviewer: Nirav S. - Industry: Automotive - Company size: 501-1000 employees - Product usage: less than 1 year · daily - Reviewed: June 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We are an enterprise website and need to track more than 30000 keywords on a regular basis. We were using a rank tracking tool named Rank Tracker by SEO Powersuite. But in the recent times Rank Tracker started having a lot of bugs and hence we were not able to use it well. We tried SE Ranking as an alternative and it meets most of our criteria #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros - The tool can help you track the ranking for your keywords very accurately - It also helps you with the list of "Rich Results" that appear for a given keyword in Google SERP - It can accurately calculate search volume for a keyword - You can also perform a technical SEO audit #### Cons - Although, it can help you with the rich results that appear in the SERP but it does not help with the position of each of these SERP results. - The tool is relatively expensive but it is very accurate --- ### Excellent and very complete seo tool, with many subscription options. - Overall rating: 5/5 - Reviewer: Manuel G. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: July 2022 - Review source details: This review was submitted organically. No incentive was offered excellent #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros It is a perfect tool as a complement to ensure a good job of web optimization, SEO and SEM, to our clients. Very complete software and, not least, with many subscription options. #### Cons In principle we did not find any cons. Perhaps the estimate of paid traffic falls somewhat short, it does not always show a very real estimate, but we really don't know if it is something attributable to the software or to the availability of data itself. --- ### Seranking is an ideal tool - Overall rating: 5/5 - Reviewer: Mark C. - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: April 2022 - Review source details: This review was submitted organically. No incentive was offered Day-to-day use is very simple. It allows you to create reports quickly, easily and intuitively. If you are looking for a tool to control the visibility of a project, Seranking will impress you with a reasonable price. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Seranking is an ideal tool to carry out the day-to-day activities of small businesses and freelancers. Customer service is great #### Cons You can create a part where you can work on semantics through TF-IDF parsing. Give more data from the SERP analysis in terms of headings, meta, most repeated words... --- ### Very easy to use for non-experts SEO managers - Overall rating: 5/5 - Reviewer: ProLead C. - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: less than 1 year · daily - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered In general I like SE Ranking very much, and I did recommended the app to other colleagues. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I am not an expert in SEO, I do have the basic knowledge but not an expert at all. And what I like the most is the ease of use, the app shows you very clear all the sections and key information. #### Cons With some features, the UI is not very optimised, for example I did had to ask to customer service how to see the graphs of keyword performance. --- ### It's the Keyword Grouper! - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: less than 1 year · monthly - Reviewed: September 2019 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Like I said: It really makes the keyword research much more valuable. And actually I just use that part of the tool. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The Keyword grouping function. It makes your keyword research so much more valuable! You can group keywords by the similarity of the resulting SERPS. That has the effect, that you can group content together. A function that no other seo tool that I know of allows for. #### Cons It takes some time until you get your results. If you're grouping some thousand keywords, it takes hours. But that's okay. --- ### Positive & Satisfactory - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Computer Software - Company size: 51-200 employees - Product usage: 1-3 years · daily - Reviewed: October 2025 - Review source details: This review was submitted organically. No incentive was offered Positive and satisfactory. They are great people who are not only good at what they do, but also some of the nicest people in the industry. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The support team was always responsive and helpful. Moreover, the platform has a lot of guides and materials that I can use anytime I have an issue. #### Cons Nothing at the moment. There was a learning curve at the beginning, but with all of the webinars and workshops offered by SE Ranking, it was easy. --- ### SE Ranking is a great balance of features and price- the value is excellent - Overall rating: 5/5 - Reviewer: Brent R. - Verified reviewer: Yes - Product usage: less than 1 year · daily - Reviewed: May 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I'm able to offer my clients a full white labeled experience on MY site without paying hundreds of dollars per month, and I get accurate rank tracking and reports. I've fully switched to using SE Ranking for all my rank tracking and site audits, and it's been great. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SEO tools don't generally come cheap. And for those getting started, it's hard to justify the cost. Most professional tracking and research tools don't have a low cost entry level package. SE Ranking is simply priced much better than the competition, and there isn't a huge lack of features either. I love that you can choose to pay for what you need. SE Ranking is flexible and goes by the number of keywords tracked, their frequency of being tracked, and you can also choose costs for other features as you need them. SE Ranking is a full-featured SEO suite with everything you need for keyword and content research, competitor research and tracking, site audits and so much more. They even have an SEO audit tool you can add to your site, along with full white labeling and a client dashboard that you can host on your own site, without their branding anywhere. And it still costs much less than the competition. And you can automate your reports and rankings to make things even easier. #### Cons There are a few limitations in some of the research tools, but nothing major. I do wish the interface was slightly more polished as it can be a little clunky to use (not slow, just hard to navigate through). Also, the app is pretty basic and isn't very intuitive, and it's hard to sort results properly in the app. --- ### The SEO tool. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Accounting - Company size: 11-50 employees - Product usage: 1-3 years · daily - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered Overall SE Ranking is a great ranking tool for every website. The price is very good and the features are many. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros After creating the account this tool is easy to setup, adding you website takes less than a minute. the reports you get are very complex and intuitive. Site audit features gave me a big image about the website and the path i have to go. Keyword and backlink monitors are the greatest features, if used correctly the ranking are "correct". I was surprised to see that the price is lower than other tools. #### Cons No cons for SE Ranking found until now.. --- ### 100% Satisfied - Overall rating: 5/5 - Reviewer: Otto D. - Industry: Internet - Company size: 2-10 employees - Product usage: 1-3 years · daily - Reviewed: September 2021 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the easy way to offer information. SE Ranking have many funtions with a excellent UX. The support team is great and always have a helpfull reply for us. I have used many SEO, SEM, optimization tools, but this is amazing. They have webminars and education too. Thank you people. #### Cons Nothing to say, really. Software have all what i need. --- ### Optimize Your SEO Strategy with SERanking's Competitor Research Tool - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Online Media - Company size: Self-Employed - Product usage: 3-5 years · daily - Reviewed: March 2023 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SERanking's competitor research tool provides us with a comprehensive analysis of our competitors' website traffic, backlinks, and keywords. By analyzing their strategy, we can identify new opportunities to improve our own SEO efforts. This feature has helped us stay ahead of the competition and achieve better search rankings. #### Cons I have not discovered any negative aspects of this tool. --- ### Perfect SEO tool for SEO agencies - Overall rating: 5/5 - Reviewer: Verified Reviewer - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: 3-5 years · daily - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered It is a tool that I use daily and with which I am very satisfied thanks to its quality-price and its usability #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SE Ranking is a user-friendly tool, its dashboard is very user-friendly and the analysis results are easy to interpret. #### Cons Sometimes there are keywords that, due to their search volume, are not updated, but by contacting SE Ranking's customer service directly, they do not take long to update them. --- ### Robust SEO platform that continues to rapidly develop roadmap features at a great value for cost. - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: April 2018 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Robust SEO technology available to me on a scheduled basis, immediate demand basis and an excellent cost value for the features of the platform. SE Ranking is one of the best at building new roadmap features as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love the ability to perform accurate SEO actions with ease. The UX and UI is phenomenal. The projects are organized within folders to keep all data and information relevant to the SEO project you are working on. They have all of the SEO features, snippet testing, keyword monitoring, traffic & analytics and way more. I have a weekly report sent to me each week showing the reports of my sites and my competitors. #### Cons A couple of their tools require a percentage of a cent to run a query, this tends to be on large google queries that as an upcoming platform they have to charge for currently. --- ### Great Tool for Keyword Readearch and Competitor Analysis - Overall rating: 5/5 - Reviewer: Apurva S. - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: less than 1 year · weekly - Reviewed: April 2024 - Review source details: This review was submitted organically. No incentive was offered We use SE Ranking mostly for keyword research as it gives accurate analysis for the keywords and also for checking ranking of keywords. SE Ranking would do the work in minutes. The tool enhances our ability to analyze website and perform comprehensive link audits. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros SE Ranking is a highly comprehensive and accurate keyword research tool packed with advanced SEO features that cater to various business needs. The software is user-friendly, facilitating the management of marketing strategies for diverse clients. It's scalable, frequently updated to enhance user experience, and offers impressive website optimization tools. #### Cons Nothing to dislike actually as it perfectly does the job. Maybe the cost would be high for an individual person. At times it's little slow and takes time to load if you have a lot of projects running. --- ### Amazing Value and Tools - Overall rating: 5/5 - Reviewer: Johan v. - Industry: Hospital & Health Care - Company size: 11-50 employees - Product usage: less than 1 year · daily - Reviewed: September 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I stumbled upon SE Ranking by chance from an email by Search Engine Journal. I can't believe how good SE Ranking is. We have used all the major players, Semrush, Ahrefs, and SE Rankings have nothing to envy them. I think we have found our winner. #### Cons Nothing as of yet to be honest. I'm really happy with it. --- ### Above average ranking and link tracking tool - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Financial Services - Company size: 201-500 employees - Product usage: less than 1 year · weekly - Reviewed: November 2020 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. An inexpensive tool for tracking ranks and links. If you are in the niche of needing to track both of these metrics in one tool, SE Ranking will provide a cost effective option. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros We used this tool to track a number of basic keywords across multiple sites, but also used the link track feature to record and track our inbound links. This feature is useful as it checks if links are still live and records the date of any changes, allowing you to see real-time stats on your link building efforts. The rank tracking is fairly standard and easy to use so no complaints there, although there isn't anything ground-breaking. #### Cons The new updated interface is easy to use, but until then the UI was very clunky and not the easiest to navigate. The beta version that you can use for their new interface is a lot better though. Not too many complaints otherwise, it functions as you would expect. ---