--- title: "Semrush Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Semrush. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Semrush is a good fit for you!" source_url: "https://www.softwareadvice.com/local-seo-tools/semrush-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [SEO Software](https://www.softwareadvice.com/marketing/seo-platform-comparison/) / [Semrush](https://www.softwareadvice.com/marketing/semrush-profile/) / Semrush Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing/semrush-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing/semrush-profile/alternatives/) # Semrush User Reviews ## Reviews summary - Overall rating: 4.6/5 - Total reviews: 2,326 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.4/5 - Value for money: 4.2/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 1,622 reviews (70%) - 4 stars: 606 reviews (26%) - 3 stars: 66 reviews (3%) - 2 stars: 9 reviews (0%) - 1 star: 23 reviews (1%) ### Most mentioned pros - The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly. - Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing. - Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators. ### Most mentioned cons - It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription. - The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts. - For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work. ## Semrush customer reviews Showing reviews 1-25 of 2,326 (page 1). ### SEMRUSH – Ideal for High-Level Insights and In-Depth Analysis - Overall rating: 5/5 - Reviewer: Patrick G. - Verified reviewer: Yes - Industry: Retail - Company size: 10000+ employees - Product usage: Used monthly for less than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I’m very satisfied with the tool. If you are looking for a solution that helps you efficiently collect and analyze data about your own performance and that of your competitors in a clear and structured way, SEMRUSH is an excellent choice. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros SEMRUSH provides comprehensive, generic data that makes competitor comparisons very straightforward. It is also easy to compare different country markets and gain valuable insights quickly. The traffic estimations are particularly useful and reliable. #### Cons The user experience can occasionally be a bit challenging, but this is a minor drawback overall. Also i see improvements in the last months --- ### A must have for any SEO agency - Overall rating: 4/5 - Reviewer: Alexandra L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, SEMrush it’s a great tool. We use it daily at work for many different reasons: keyword research, keyword opportunities, compare to competitors, backlink audits, etc. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Helps to make an organic traffic assesment, make organic keyword research based on traffic volume, keyword difficulty, find other keyword alternatives, compare website behaviour with competitors, make reports, and find organic traffic opportunities. It’s time saving when it comes to keyword research, with the use of AI also lets you know if a website is able to rank on this keyword and what needs to be optimized. #### Cons We operate on a smaller country with its own language, so many keyword information are not always available. The reports are based on SEMrush database so it’s not always accurate. #### Reasons for choosing Semrush SEMrush was much easier to use and had more tools. --- ### Semrush review - Overall rating: 5/5 - Reviewer: Paul V. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Competitive SEO is very helpful and accurate. #### Cons Can get overwhelmed with features and possibilities at times. #### Reasons for switching to Semrush Needed more powerful tools --- ### Semrush, the digital marketers secret weapon. - Overall rating: 4/5 - Reviewer: Joseph A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, the experience with Semrush has been positive due to its great depth of analytics and integrations available. I was able to get a very thorough look at the rankings, serps, and keyword optimization for each page and my competitors. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros I like how easy it is to navigate the website even when there are so many options and features available. It never gets overwhelming. #### Cons I dislike the reporting options that are available, as far as exporting and creating reports for clients. It didn't have the type of reporting that I was looking for. #### Reasons for choosing Semrush The overall feature list and other reviews we saw online, swayed our decision. --- ### The gold standard for search engine optimization insights - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Defense & Space - Company size: 1001-5000 employees - Product usage: Used weekly for more than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered Overall it has been very helpful for me to fix and adjust things on your website, it gives a great breakdown of where you need for focus your efforts in order to achieve the best optimization for SEO. There is a lot of additional value add in the features and information it can generate for you as well. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Semrush is an absolute must for optimizing your site for SEO, the site audit feature gives you invaluable insight on your website in order to fix and optimize things for best performance. I also like how you can easily and quickly gather competitive analysis on any website. #### Cons I wish there was better insight on Advertising analysis of competitors, it only shows google search keywords mostly from what I have seen, I would like for it to show a more comprehensive footprint of digital advertising. #### Reasons for choosing Semrush Both are good but from experience I've found Semrush to be better. --- ### Semrush is an Extraordinary Tool for Marketing Research - Overall rating: 5/5 - Reviewer: Daniel H. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience with Semrush is in using it for paid search and SEO. It provides incredibly nuanced reports across markets for keywords and competitors and is a wonderful guide in looking for expansion opportunities. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Semrush is an incredible tool that aids in marketing research. Comprehensive, detailed, and takes care of research all things digital marketing related. #### Cons The user interface for the dashboard is a little dated and feels clunky to use, but once you learn it, it works like a charm. #### Reasons for choosing Semrush Although I'm more familiar with Ahrefs multiple recommendations came from other marketing peers and they were spot on in their view. Semrush is ultimately a better product in my opinion. --- ### Best for SEO - Overall rating: 4/5 - Reviewer: Matt D. - Verified reviewer: Yes - Industry: Computer Software - Company size: Self-Employed - Product usage: Used daily for less than 12 months - Reviewed: March 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Semrush has helped my SEO so much making it easy to rank for pages, however it has been slightly difficult to navigate and understand #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Functionality: 4/5 #### Pros Semrush offers so much insight into domains and SEO making ranking for keywords much easier as I can actually see what’s going on more clearly! #### Cons Semrush’s naming techniques for its features are so confusing and it can often be difficult to find the right tool in the software. #### Reasons for switching to Semrush Semrush felt more professional and complete in comparison to AHrefs --- ### Cancellation policy its a scam and the Organic data for SEO was terrible - Overall rating: 2/5 - Reviewer: Humberto H. - Verified reviewer: Yes - Industry: Design - Company size: 2-10 employees - Product usage: Used monthly for less than 2 years - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered No great, I compared the data to other platforms including Google products and the data was way off! #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros Not much, the new design looks cool, but that's about it. I dont really have anything else I can say. #### Cons Too many upgrade services, constantly upselling the product! The cancellation policy is a total scam. #### Reasons for switching to Semrush Though I would try something better but I was wrong --- ### Unwanted add-on charges, no refund, and no easy way to remove payment details - Overall rating: 1/5 - Reviewer: Arsene S. - Verified reviewer: Yes - Industry: Internet - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Semrush started positively because the platform is powerful and offers many useful SEO and competitor analysis features. However, that positive impression was completely overshadowed by a very poor billing and account management experience. I was charged for an expensive AdClarity add-on that I did not clearly intend to subscribe to, and the charges continued until I noticed them. When I contacted support, my refund request was denied. I also found it very frustrating that I could not simply remove my payment card directly, and that removing the add-on required contacting support by email and waiting up to two weeks. As a result, my experience went from initially positive to deeply disappointing, mainly because of the lack of transparency and customer control. #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Pros The platform is comprehensive and includes a wide range of SEO and competitor analysis tools. Semrush #### Cons The biggest issue was not the software itself, but the billing practices. An expensive add-on was charged to my account without clear and informed consent on my side, and once discovered, no refund was offered. On top of that, I could not directly remove my card, and canceling the add-on required contacting support and waiting up to two weeks. That creates a very poor level of trust for a platform charging business customers at this price point. --- ### The seo and website management tool that is actually making a difference to the marketing teams. - Overall rating: 5/5 - Reviewer: James M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2026 - Review source details: This review was submitted organically. No incentive was offered When dealing with digital marketing of several clients, I have to have reliable information that I do not have to question. Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros I like the fact that I have been getting the depth of competitor information on a daily basis. Bright Ads campaign decisions are less defensive and more precise due to what Semrush brings up. #### Cons The price is an actual obstacle to smaller clients whom I attempt to bring onboard the platform. It will be worth it, and that first cost talk is never an easy one. --- ### Semrush software Review. - Overall rating: 5/5 - Reviewer: calvin z. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Its the tool I need on my marketing and blogging business, because it has most of the features I need in one software, from offering insights into search volume, keyword difficulty, trends, cost per click, and others. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I liked the keyword magic tool, it provides an extensive database of keywords, offering insights into search volume, keyword difficulty, trends, cost per click, and more. #### Cons Its not that easy to use when you are just starting with it, with so many tools and data available, it might be hard to know where to start or how to use everything effectively. other thing is cost can be high for small businesses and individuals. #### Reasons for switching to Semrush It didn't give me all features I need for my marketing needs --- ### A lot of service, too much for a beginner and horrible cancelation processing - Overall rating: 2/5 - Reviewer: Bryce M. - Verified reviewer: Yes - Industry: Computer Software - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2025 - Review source details: This review was submitted organically. No incentive was offered Overall, like I said they would benefit greatly from at least having a BEGINNER view or some kind of onboarding survey that directly puts you into a beginner view with just the tools available to handle whatever the new subscriber came to handle. Then it can expand out from there. The peopel I dealt with in person were fine but the cancelation experience is against the law and a nightmare, honestly. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 1/5 - Functionality: 5/5 #### Pros It was a decent tool to SEO optimize blog articles. There are a ton of things to do in the platform, but I feel it's so much built it can be difficult to navigate. You have to have a "degree in semrush" in order to actually fully utilize it. This is problematic when there are other tools like the ones by [sensitive content hidden] which are simpler. I feel there really needs to be a beginner UI and the various UI elements should be unlockable or in some way there should be a beginner version. #### Cons There's quite a few things. Their SEO optimization for articles is okay, but I find just prompting a free GPT instance to be about the same. Using paid GPT is considerably better. The article builder has an image suggestion tool that's absolutely bogus. It's generative AI image prompting bordering on 2019 quality and looks like it hasn't been iterated on since launch. Just unusable and even when you can create a halfway decent image it still looks like AI gen slop. Their cancelation policy is incredibly out-dated and violates FTC guidelines on a one-click cancellation. I've spoken to support about this and I get back a robotic response of "That's just what our policy is." They don't seem to get it's factually against the law. Here's the entire process: 1. You can't just go to your subscription and click cancel 2. You have submit a chat request 3. The chat then takes you to a form you have to fill out with your reason for canceling and VERIFY you want to cancel. 4. Then you are sent an eMail CONFIRMING your cancelation that you need to click on. 5. Further still I was told despite going through all these steps, "You didn't give clear intent of your desire to cancel." so I was billed for another month. I tried to clarify for the 4th time that it's not supposed to be this way and is in fact an FTC violation. No acknowledgement of that. Just robotic replies ignoring it. --- ### A Strategic Partner in Driving Digital Growth for AFX Research - Overall rating: 5/5 - Reviewer: David G. - Verified reviewer: Yes - Industry: Real Estate - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: April 2025 - Review source details: This review was submitted organically. No incentive was offered Our experience with Semrush has been highly positive. It has become an integral part of our digital strategy, helping us enhance our online visibility and strengthen our competitive edge. The platform’s comprehensive reporting tools and actionable insights have made a measurable difference in how we approach SEO and content marketing initiatives. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros At AFX Research, we appreciate how Semrush consolidates SEO, competitive intelligence, and market research tools into one intuitive platform. The depth of keyword analysis, site audits, and backlink tracking has significantly improved our ability to optimize our website presence and better serve our clients nationwide. #### Cons While Semrush provides tremendous value, we found that access to certain advanced features — such as historical trend analysis and expanded API usage — requires a higher subscription tier, which may not always align with budget constraints for specific projects. #### Reasons for switching to Semrush Mainly the user interface was easier to use. --- ### Great tool for marketing insights and organic search - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Alternative Medicine - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall it is a great tool that we use for marketing, direction, content, and organic search rankings. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Site analysis, keyword analysis, SEO metrics, site health and diagnostics, search rankings, competitor analysis #### Cons Platform is not intuitive or particularly user friendly. There is so much information sometimes it is difficult to navigate. --- ### Really helpful took for growing organic traffic - Overall rating: 5/5 - Reviewer: Anna G. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I’ve been using it for almost 2 years now and it’s really easy to use. I like the new features they’ve added, but what I appreciate the most with Semrush is how accurate and detailed the data is, which makes it great for starting new projects. Their customer support is also quick to respond and helpful. #### Cons With so many features, the learning curve can feel overwhelming for beginners, and the price might also seem “high” for small businesses and freelancers. --- ### Comprehensive and easy to use - Overall rating: 5/5 - Reviewer: Fergus C. - Verified reviewer: Yes - Industry: Building Materials - Company size: 11-50 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Semrush has a comprehensive overview of website analytics, easy to navigate and easy to find issues to change. #### Cons Website scores sometimes fluctuate randomly, and maybe more of a search engine issue but pages with similar descriptions are flagged when often unavoidable. --- ### Cmplete or a little bit too much - Overall rating: 5/5 - Reviewer: Jeff K. - Verified reviewer: Yes - Industry: Internet - Company size: Self-Employed - Product usage: Used weekly for less than 12 months - Reviewed: July 2025 - Review source details: This review was submitted organically. No incentive was offered For a try I was bluffed, I would say it’s like a full suite for SEO, marketing or just creating content in general. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros I only tried because even if it’s complete, it’s kind of too much for me, and for this try I had to pay then get a refund, a refund that took more than 10 days. #### Cons I don’t have long user experience because I cancelled my subscription, a bit too expensive and I didn’t need all that pack of tools. --- ### SEMRUSH Review - Overall rating: 5/5 - Reviewer: maza c. - Verified reviewer: Yes - Industry: Financial Services - Company size: Self-Employed - Product usage: Used weekly for less than 6 months - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Its a very powerful tool, just keep learning and take courses . Its a very important tool for SEO and online marketing. This tool is very good for business owners that want to grow #### Ratings breakdown - Ease of use: 4/5 - Value for money: 2/5 - Functionality: 4/5 #### Pros i love how Semrush shows me exactly which keywords to target and helps me track how my content is doing. love the keyword tool and competitor analysis #### Cons To be 100% honest its overwhelming , I took a udemy course to help me with Semrush. you have to keep educating yourself , youtube videos courses . Its a little tricky, --- ### Good Service - Overall rating: 4/5 - Reviewer: Jazz A. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2025 - Review source details: This review was submitted organically. No incentive was offered Overall it was good, we could have done with getting more out of it for the amount that we paid. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Easy to use and the analytics side of it was also good. #### Cons The expense. We used it mainly for social media scheduling and it was expensive for that. --- ### My experience with Semruch - Overall rating: 5/5 - Reviewer: Simona W. - Verified reviewer: Yes - Industry: Building Materials - Company size: 1001-5000 employees - Product usage: Used weekly for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I particularly liked the ease with which you can do competitive analysis. Semrush turned out to be a good option for that. #### Cons Semrush is expensive and the free version doesn’t offer anything interesting, free trial is not a one, just a refund when you are not satisfied --- ### The One-Stop SEO and Marketing Information Suite - Overall rating: 3/5 - Reviewer: Stephan B. - Verified reviewer: Yes - Industry: Sporting Goods - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered It's and excellent and reliable source of information about your marketing activity and offers competitor review data that can't be found anyway else, but is only as good as your ability to plan and execute strategies based on the data provided. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros The dashboard provides a wholistic look at your business's marketing and SEO all in one place. #### Cons The data lacks context and prioritization, and although there are thorough tutorials for how to address issues and execute changes, it must be done off-platform, not within the dashboard. --- ### Overall good tool - Overall rating: 4/5 - Reviewer: Safia M. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2025 - Review source details: This review was submitted organically. No incentive was offered Great experience. No SEO tool has it all which is why we have had to combine multiple tools for different use cases. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros We use both Ahref and Semrush at our agency. Semrush is mainly use for local rank tracking which is something Ahref is lacking. I also think the data is more accurate as Ahrefs is under reporting by alot. I have learned a lot from Semrush academy and have completed many certificates. #### Cons The content writing tool needs some serious refining. --- ### An Essential Tool for Digital Marketing - Overall rating: 5/5 - Reviewer: Cristina S. - Verified reviewer: Yes - Industry: Logistics and Supply Chain - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: January 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, my experience with Semrush has been positive. It's a powerful tool for improving digital marketing performance. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Very useful tool for digital marketing!! #### Cons The interface can be a bit overwhelming for new users, and some features require additional time to learn. Pricing might be high for smaller businesses. --- ### One-stop for all search goals - Overall rating: 5/5 - Reviewer: Niyathi R. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2024 - Review source details: This review was submitted organically. No incentive was offered Really helpful in analysing website, content, backlinks #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Excellent data and insights on web performance and site information #### Cons Some pages need extra payment or licensing which can be a bit expensive --- ### a solid SEM platform - Overall rating: 4/5 - Reviewer: James C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: November 2024 - Review source details: This review was submitted organically. No incentive was offered considered to be one of the premier SEM tools to improve performance #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros good platform for getting SEM insights and optimizations #### Cons could be tricky to push updates from platforms into Google Ads ## More reviews [Next reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/?page=2) --- Semrush Reviews, Pros and Cons - 2026 Software Advice