Yext

RATING:

4.3

(112)

About Yext

Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.

Yext Pricing

The cost of Yext varies depending on a number of factors such as package type, business size, entity count, and more. To create a solution that fits your business goals, please contact us or request a demo.

Free trial: 

Available

Free version: 

Not Available

Yext Knowledge Graph
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Yext Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4

Value for money

4

Functionality

4

Most Helpful Reviews for Yext

1 - 5 of 112 Reviews

George

Insurance, 11 - 50 employees

Used more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed May 2021

A must have to keep your internet presence information consistent across all sites!

User Profile

Cody

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed April 2019

The Single Best Tool for Listings

Outstanding and I've recommended it to clients time and time again!

PROS

Set it and Forget it. With Yext, you input your listing and confirm via authenticating factors and in just days you see the direct impact. Organic results improve, SEO improves, Adwords quality improves...you name it! The second best part is ease of use. Once your listing is within YEXT, they work to address over 100 listing entities online, building search equity for your site within Google and other platforms to assure that your listing is in fact REAL, ACCURATE, and RELIABLE.

CONS

Would be nice if there was a master feature for advertisers to be able to list multiple entities under one account login and separate payment methods. This could also increase the number of subscriptions to YEXT!

Vendor Response

Thank you for leaving your review, Cody. We're happy to hear that you find our products easy to use and that you're seeing great results.

Replied April 2019

Madeleine

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed May 2019

Great for Agencies who Create and Manage Citations

Overall my experience with Yext has been excellent. It does everything it claims to do and customer service is always quick and helpful.

PROS

What I like most about this software is that it makes updating client information across listings fast and easy. Before Yext, our agency used to spend a lot of time updating hours, uploading photos, etc..now it can be done in a fraction of the time. I also love that Yext allows us to quickly add schema to a website that auto-updates when business information changes.

CONS

I least like that the integrations with Google My Business and Facebook must be set up separately. This sometimes gets overlooked by my staff or if we have trouble gaining access from a client, it will never get done. It would also be nice if social posting could be pushed to more than just Google My Business..for example Facebook, Instagram, Twitter. That could allow us to replace other software with Yext. One thing that would be nice is if Yext salespeople were able to help us better monitize the software as an agency. I've done a few meetings and phonecalls to try to come up with better ways to use and sell the software to clients, but they always turn into the Yext sales person trying to get us to commit more money to Yext. I'd love to get some ideas on how other agency partners are using Yext for their clients and selling the software/service with their service packages.

Vendor Response

Thank you for leaving your review, Madeleine. We appreciate the feedback and will share it with our team.

Replied May 2019

ALLAN

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

2

EASE OF USE

1

VALUE FOR MONEY

2

CUSTOMER SUPPORT

1

FUNCTIONALITY

3

Reviewed July 2021

No SEO benefit

I purchased Yext for local SEO. After two years I determined that Yext did not help rankings in Google for any type of search.

PROS

Yext does update its network of web directories quickly. But, you don't want to use Yext to manage important directories like Google, Apple, Bing, Facebook, Foursquare, and Yelp because these popular websites should be managed directly. Yext can be used to update low-value web directories like YP, 123local, Citysearch, CitySpark, CitySquares, and dozens of other little-known and used directories.

CONS

Yext does not help SEO, specifically ranking in Google. I've tested Yext extensively over 2 separate trials with each trial lasting two years. On tests with lawyers and local home services businesses that I used Yext did not show any noticeable improvement in ranking in Google.

Reasons for switching to Yext

Brightlocal uses a manual method to update citations, which is great for SEO but takes months to implement. I wanted to see if Yext would offer faster results. Yext does update citations quickly, but there was not SEO benefit.

Vendor Response

Hi Allan, thank you for your business and for sharing your feedback. We'd appreciate an opportunity to connect with you directly and review your account. We want to ensure your account is optimized and you're getting the most out of Yext! Please reach out to us at https://help.yext.com/hc/en-us/requests/new. We look forward to speaking with you.

Replied August 2021

User Profile

Madison

Verified reviewer

Hospitality, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

2

CUSTOMER SUPPORT

2

FUNCTIONALITY

5

Reviewed September 2020

Great, simple to use software with cool features

My overall experience was good, but like I said, the cost was was irked me.

PROS

I liked most how user-friendly the software was, and how well it worked.

CONS

The price. It is definitely pretty expensive when you compare it to other similar softwares on the market.

Reasons for switching to Yext

Wanted to try something new.

Vendor Response

Hi Madison, thanks so much for the review! We want to make sure you're getting the most out of our partnership. Our client support team and your account team are always available to help you. You can reach out to us at support@yext.com if you have any questions about our platform and how to optimize your account and services. We really appreciate your feedback.

Replied September 2020