Mixpanel

RATING:

4.5

(130)

About Mixpanel

Mixpanel is a product analytics solution that helps businesses gain insights into audience behavior and track customer journeys. It enables managers to convert leads into customers, generate custom reports, build funnels, view top user flows, create cohorts in bulk and automate workflows via a unified platform. It offers a variety of features such as A/B testing, audience targeting, conversion tracking, data visualization, statistical analysis and more. Mixpanel allows employees to create and manage campaigns and calculate conversion rates. Additionally, it lets administrators build custom dashboards, receive alerts for product updates and monitor products' key performance indicators (KPIs). Mixpanel comes with an application programming interface (API), which facilit...

Mixpanel Pricing

FREE: 100K monthly tracked users and the essential features to find product-market fit GROWTH: Starting at $25/month with the ability to pick your monthly tracked users and buy online ENTERPRISE: Custom plans and pricing to empower teams in large organizations

Starting price: 

$25.00 per month

Free trial: 

Available

Free version: 

Available

Mixpanel dashboard

Mixpanel Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4

Functionality

4.5

Most Helpful Reviews for Mixpanel

1 - 5 of 126 Reviews

User Profile

Sushant

Verified reviewer

Education Management, 11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2021

Simple & effective product analytics tool

Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

PROS

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

CONS

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

User Profile

Luis

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

The king for product Analytics

I track the behaviour of my users in my SaaS product. Mainly funnels inside the flows of my product and segmentation between acquisition channels.

PROS

Amazing funnels, multichannel attribution, ease of use and customization... Mixpanel offers the next step from traditional analytics services like GA4.

CONS

There are some analytics features only accessible in Enterprise, but it is a minor inconvenience.

Reasons for switching to Mixpanel

Needed more features related to SaaS

Anonymous

11-50 employees

Used daily for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

1

FUNCTIONALITY

4

Reviewed September 2019

Too complex and not so reliable

PROS

We can set up lots of funnels and the visualisation always helps.

CONS

The data is not consistant and makes our funnels a bit funky. It's a shame. Again, the pricing makes it less interested compared to other tools

User Profile

Yuvan

Verified reviewer

Education Management, 51-200 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed July 2023

Best decision to use Mixpanel

Mixpanel is topnotch and lot to learn from it. If you start using it you will fall in love with the product to use and will help in making business decisions.

PROS

Mixpanel is a powerful tool that helps to generate reports for various use cases like Facebook ads, Payments related, etc. I could make decisions really quickly because I could analyze on Mixpanel whichever data is required.

CONS

It should be slightly beginner friendly. As it looks over whelming in the beginning later it is super useful.

Reason for choosing Mixpanel

For my use case Mixpanel fits the best.

User Profile

Cagri

Verified reviewer

Transportation/Trucking/Railroad, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed June 2023

My Favorite Tool for Product Analytics

Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.

PROS

Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

CONS

It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.