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BrandMap is an on-premise solution that helps researchers utilize data from other applications and spreadsheets to design presentation-ready maps and charts. It allows users to create perceptual, biplot, correspondence, or multi-dimensional preference maps and quadrant, bubble, regression or radar charts.
The application allows businesses to reposition brands on maps and calculate varied attributes through visual representations. Professionals can flip or rotate maps, change font or formatting of labels, and report on various statistics such as coordinates, inertias, correlations, variance and ranks. Other features of BrandMaps include 3D rotatable maps, data centering, factorizing, analytics, statistics and more.
Researchers can export maps in Micros...
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