Infegy Atlas

RATING:

4.6

(73)

About Infegy Atlas

Infegy Atlas is a marketing platform that helps businesses understand and analyze customers, competitors and brands. It is a cloud-based platform that enables users to convert keyword searches into actionable insights and leads. The product acts as a reporting platform, allowing firms to create personalized reports through a centralized database and customized templates. Designed for businesses of all sizes, Infegy Atlas offers solutions including crisis management, campaign tracking, market research and more. It enables users to carry out audience segmentation based on demographics, psychographics and customer persona development. Additionally, collaboration tools allow marketers to share research data and monitor campaigns across social media channels. Other...

Awards and Recognition

FrontRunner 2024
Software Advice's FrontRunners report ranks top products based on user reviews, which helps businesses find the right software.

Infegy Atlas Pricing

Starting price: 

$10,000.00 per year

Free trial: 

Available

Free version: 

Not Available

The most accurate sentiment engine available.
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Infegy Atlas Reviews

Overall Rating

4.6

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Infegy Atlas

1 - 5 of 73 Reviews

User Profile

Kirstin

Verified reviewer

Marketing and Advertising, 201-500 employees

Used monthly for less than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2023

Amazing Client Success Lead

PROS

Our dedicated Client Success Lead, Shawna H., is truly dedicated. I recently threw a last minute, quick turnaround request her way and without hesitation she was eager to help. I needed reports and insights for a client presentation. With little direction she gave me content that was the star of the meeting. Quick turnaround, enthusiasm, and great insights. So appreciated!

CONS

So far, my only con is that I don't get to spend enough time in Infegy to be a power user, but that is where my amazing Client Success Lead steps in!

Richard

Marketing and Advertising, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

Exceptional Product! Exceptional Service!

From unlocking better creative executions, to facilitating stronger insights to generally adding interest to our working day, my overall experience with infegy has been exceedingly positive and I will always look to onboard any marketing, strategy or senior leadership team I am on with the power of its product.

PROS

You will not find a more versatile and useful social listening tool on the market place today. The depth and length of analysis you can do, the collaboration and creative empowerment it facilitates and its role in our strategic planning processes are all ways in which we get huge value from the product. I would 100% recommend it as a solution for any creative agency or network agency, particularly when you layer on the quality of support you receive from the infegy team themselves as well!

CONS

It is not ideal for live campaign management, but this is so rarely an essential use case for us, I don't even think about this aspect of the platform at all.

Reason for choosing Infegy Atlas

The versatility. I am yet to ever find myself at a dead end with Infegy, yet this was a common occurence when using other platforms.

Reasons for switching to Infegy Atlas

The depth and breadth of data on Infegy far exceeded Radarly, as it was constructed at the time.

Anna

Marketing and Advertising, 51-200 employees

Used weekly for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

Fantastic social listening tool

The onboarding process is broken down into multiple training sessions and their team takes the time to make sure you're able to use the platform to its fullest potential. You're never without support whether it be the Help Center or via your customer success lead.

PROS

The platform is very intuitive and easy to navigate once you have some training under your belt. There is an absolute wealth of information that you can gather, and the dashboarding options are extremely customizable to your needs. Above all, the customer support is unmatched!

CONS

If you're unfamiliar with writing boolean phrases, I could see it taking some time to implement the tool. The sentiment analysis overall is great, but sometimes find it categorizing positive vs. negative incorrectly. This can easily be adjusted manually in the backend based on your needs.

Alexandra

Marketing and Advertising, 51-200 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by the software vendor to submit an honest review.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed February 2023

The best software for demographic segmentation

Overall, Infegy has been the best platform we've used thus far and it's an essential part of our business. I would strongly recommend it due to its ease of use and ability to segment down to the ethnicity level. Additionally, our support team is always available to not only answer questions but come to the rescue when we're in the trenches. As with most tools, it could use some improvement in several areas, but overall, our team is very happy with Infegy.

PROS

The most impactful part of this software is the tool's ability to detect conversations by ethnicity. This is a vital part of the market research that we do for our multicultural clients and it's why we've stuck with Infegy for over 3 years.

CONS

Due to the nature of emoji uses, the software could use some improvement in getting "smarter" at detecting truly positive conversations vs. negative ones. Sentiment plays a key role in our brand insights but we find that certain keywords and especially emojis get flagged as negative conversations when they're either neutral or positive.

Anonymous

201-500 employees

Used daily for less than 6 months

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2024

Intuitive tool and helpful representatives

Overall, I'm really happy with it. The tool has so many outlets bringing data and makes my job immensely easier!

PROS

I primarily use Infamy for social listening and research, and the data it gives is incredible! It's like a very refined google search. I have also loved my success lead [sensitive content hidden]! She has been more than helpful and has really helped me improve my writing skills in short amount of time.

CONS

It took me a while to get query writing down, and it is still a work in progress because there are a lot ways to write with the NEAR/2+ features; Infegy does provide a lot of articles to help, it is a little time consuming to reread everything.