About Upsiide

Whether honing in on a pack design, launching a new product, or deciding on campaign messaging, Upsiide will help users select suitable options based on in-market realities.

Select which audience to run studies with in-platform, and save custom audiences for future use.

Once results come in, reporting dashboards are updated in real-time. Our auto-generated results dashboards spell out which concepts, ideas, messaging, and designs are most likely to perform well in-market, trade off scores, network connections based on respondent selections, and more.

Features include product, logo, packaging design, and and marketing copy, stimuli and videos, as well as branding & positioning, and consumer feedback.


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16 Reviews of Upsiide

Average User Ratings

Overall

4.63 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(11)

11

4 stars

(4)

4

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 16 results

August 2021

Anonymous

Verified Reviewer

Company Size: 1 employee

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

August 2021

Efficient way to get grass-roots feedback

Pros

Upsiide makes it easy to get quick feedback on marketing and design concepts! It has an simple and intuitive interface.

Cons

Probably not the most "scientific" results, but still gets you in the ballpark.

August 2021

Hayden from Brado

Company Size: 201-500 employees

Industry: Market Research

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

5.0

August 2021

The "Tinder" of Concept Testing

Overall it's great! When we first started using Upsiide we had a ton of support ([SENSITIVE CONTENT] was amazing). The platform is easy to use and effective. Internally we call Upsiide "Tinder for Concept Testing" because it does a great job making concept testing an enjoyable experience for the participants and the researcher.

Pros

The most important aspect of Upsiide is its accessibility and usability. The platform has a simple interface that anyone can pick up and use. It's also very easy to program surveys in non-english speaking countries.

Cons

We had some serious trouble on a project where we leveraged Upsiides panel. The IR was lower than anticipated and our survey fielding was halted. We were told that the recruitment wasn't feasible which put us in a very difficult position. We would have much preferred a partner-like experience, where we could troubleshoot potential solutions together. I also noticed a change in the level of support we receive. When we started using Upsiide they offered a high level of personalized support, but recently they've pushed us to use their support system instead, which makes Upsiide feel more like a digital tool than a vendor relationship.

Response from Dig Insights

Replied August 2021

Thanks for the review, Hayden! We think Upsiide's easy to use and incredibly intuitive interface is something that sets us apart from our competition, so it's great to see that you feel the same way. Client support is a big point of pride for us as well, so we're disappointed to hear that you have not been receiving the same level of care and assistance. We appreciate your feedback and will use this to better our team.

August 2021

Anonymous

Verified Reviewer

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

2.0

Customer support

3.0

Functionality

3.0

August 2021

Worth the Try

Pros

Easy to use and navigate, user-friendly.

Cons

Doesn’t allow complex questions like skipping

August 2021

Sarah from RBC

Company Size: 10,000+ employees

Industry: Banking

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2021

Perfect tool for idea/attribute screening

We use Upsiide when we have too many ideas and little direction on how to narrow them down. This has proven to be a successful tool, whether it be for testing names, marketing taglines or RTBS, product features, incentives, etc. Our stakeholders find the outputs extremely easy to understand, but also very powerful in how actionable they are.

Pros

How easy it is for the respondents, and for our stakeholders to understand and action the results.

Cons

Nothing! I like all of the features of upsiide and the outputs.

Response from Dig Insights

Replied August 2021

Hi Sarah, this review made our day - thank you for taking the time to review your experience with Upsiide! We are really happy to see you are getting as much value from the platform as you are! Wishing you continued success. The Upsiide Team

August 2021

Marin from Pernod Ricard

Company Size: 10,000+ employees

Industry: Food & Beverages

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

August 2021

Agile way to push for consumer centricity

Pros

Great way to have consumer feedbacks in a few hours in order to guide innovation throughout the process

Cons

The analysis could be seen as a bit simplistic. It's a good tool to have the big picture but then need for more diagnostic to understand the reason why

Reasons for Choosing Upsiide

Relationship with the team, easiness to set up, easiness to look at results for non-researchers, price