My overall experience with Adobe Analytics has been very good and i do not look forward to use any other analytics tool than Adobe Analytics.

I have been able to use almost all top web analytics tools and i can easily say that Adobe is the most comprehensive of all. I am currently using the tool for a large website, which has an avg of 20 to 80k engaged web visitors. It has an in build workspace, which is a drag and drop canvas to do custom analysis and visualizations and it is pretty easy for marketers as well as non marketers to work on workspace projects. The tool has easy and intuitive interface and provides a baseline-architecture with the ability to customize as per your need This tool has many great tools/features within its interface and one has to learn and figure out what might makes sense for your company. The tool keeps improving to bring the latest functionalities and UI ease.

There is very little flexibility to do individual customization. I would ideally want to organise my own segments for a easy and quick discovery. Also, i would love to have the options to do some color customization of panels, charts, etc. The speed of report loading could also be improved.

Its a been a great experience and its easy for non technical people to onboard to this tool.

Adobe Analytics is a powerful analytics tool - providing immensely powerful segmentation, flow analysis and other features that are great to dive into

There is a steep learning curve in this application and that may need some time for the entire team to catch up and learn about.

The drag and drop feature of the tool makes it easy to create dashboards for quick reporting

For a supposedly established analytics tool. there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy.

Absolutely incredible. Love how it integrates with Adobe Cloud.

I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.

It took a little while to get used to some of the design elements of the charts