# Attribution Insights Software Reviews, Demo & Pricing - 2026 > Review of Attribution Insights Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing-attribution/attribution-insights-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / Attribution Insights Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Attribution Insights 2026: Benefits, Features & Pricing Wondering if Attribution Insights is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Attribution Insights 4.4 [(9)](https://www.softwareadvice.com/marketing-attribution/attribution-insights-profile/#reviews) Pricing Starting at $19.00 per month ### About Attribution Insights Attribution Insights is a marketing attribution platform that helps marketers understand how marketing efforts influence customer journeys. Attribution Insights caters to mid-market and enterprise companies across various industries. The software connects to multiple data sources to provide users with a single source of truth for marketing performance. Marketers can create customizable dashboards to visualize marketing return on investment (ROI) and optimize the marketing mix. Attribution Insights offers application programming interfaces (APIs) and native connectors to integrate with existing marketing and analytics tools. Attribution Insights is a cloud-based SaaS solution with ongoing support and product updates. The platform uses multi-touch attribution to determine how each marketing channel and tactic contributes to conversions. Marketers can use these insights to optimize the marketing budget and spend more on high-performing channels. Wondering if Attribution Insights is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## Attribution Insights User Interface ## Popular Attribution Insights Alternatives Main Product Attribution Insights 4.4 [(9)](https://www.softwareadvice.com/marketing-attribution/attribution-insights-profile/#reviews) Ratings Breakdown - 4.0Ease of use - 4.38Value for money - 4.0Customer support - 4.11Functionality Pricing Starting at $19.00 per month Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Voluum](https://www.softwareadvice.com/affiliate/voluum-profile/) 4.5 [(125)](https://www.softwareadvice.com/affiliate/voluum-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.22Value for money - 4.66Customer support - 4.51Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) 4.7 [(158)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.50Value for money - 4.56Customer support - 4.61Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.39Value for money - 4.48Customer support - 4.41Functionality Pricing Starting at $2000.00 per month Get Price Alternative Product [Adobe Analytics](https://www.softwareadvice.com/marketing/adobe-analytics-profile/) 4.5 [(237)](https://www.softwareadvice.com/marketing/adobe-analytics-profile/reviews/) Ratings Breakdown - 3.92Ease of use - 4.03Value for money - 4.15Customer support - 4.39Functionality Pricing Available upon request Get Price ## Attribution Insights Pricing and Plans Starting price: $19.00 per month Free Trial Free Version Basic $19.00 per user, per month No plan information available Confused about pricing? 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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Attribution Insights Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of Attribution Insights API CRM Cross Channel Attribution Multi-Touch Attribution Predictive Analytics ROI Tracking Website Analytics ## Attribution Insights Integrations Microsoft Azure Integration rated undefined from -1 review Microsoft Excel Integration rated undefined from -1 review Microsoft Power BI Integration rated undefined from -1 review Google Data Studio Integration rated undefined from -1 review Amazon S3 Integration rated undefined from -1 review ## Attribution Insights User Reviews Overall Rating 4.4 Ratings Breakdown 5 67% 4 22% 3 0% 2 11% 1 0% Secondary Ratings Ease of Use 4.0 Value for money 4.4 Customer support 4.0 Functionality 4.1 Have you used Attribution Insights and would like to share your experience with others? Sanchit S. Verified reviewer Marketing and Advertising 2-10 employees Used monthly for less than 12 months Review source Reviewed February 2020 Head & shoulders above any related attribution product 5 Satisfying & fulfilling. The simplicity of the interface which has a complex AI-driven engine at the back which runs numerous models to provide you with actions you can take on your data. It is a rare combination is an attribution space that relies heavily on singular models that benefit specific companies. Windsor's models are neutral and look at real data to give real insights. Numerous cases on ROI and performance improvement are proven across categories and industries Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: Product's ability to do cross-channel & cross-device journey planning at a granular level. These insights provide real-time decision-making capabilities to optimize every element of your marketing investments online. Hugely important for ROI tracking, business value building & making your digital marketing work harder Cons: Nothing specific as such. It has delivered client delight all times we have worked across brands Reasons for choosing Attribution Insights Superior connectivity to which goes across one media provider. Google search, youtube, DSP's, Facebook, Adobe and Twitter. Gives a holistic view of the consumer journey, media and content touchpoints, creative and landing pages that are working. Far superior and granular than any other related platform or software technology Reasons for switching to Attribution Insights Ability to do cross channel tracking & lucidity of the interface with actions you can take from there itself Vendor Response Thanks for your positive review! Replied February 2020 Read More Sant Singh R. Verified reviewer Education Management 51-200 employees Used daily for more than 2 years Review source Reviewed December 2019 Thinking about attribution model? Think Windsor.ai! 5 Campaign monitoring and optimization is a very tedious task, especially when you don't have a platform like Windsor.ai. Windsor helped us to monitor the campaign performance at one platform and optimize it smartly. And as the end-result of the optimization is to achieve quality leads and reduce the CPL/CPA, we achieved it. Also, it helped us with the budget allocation and now we don't end up wasting the budget on non-performing channels. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Digital campaigns or paid media promotion are only successful if you smartly monitor / optimize your campaigns. I can happily say that we made it brilliantly with the aid of Windsor.ai Things that makes Windsor a great platform: 1. Flexibility to customize the dashboard as per our usage 2. Easy integration with other platforms 3. and wonderful support team Cons: I can say that the dashboard has a slight chance of improvement as I honestly believe that a little improvement is always possible. Vendor Response Thanks very much for your review! Replied December 2019 Read More SG Sudeep G. Verified reviewer Information Technology and Services 201-500 employees Used daily for less than 6 months Review source Reviewed April 2024 No refunds. No Trials. Clumsy Interface. Did not work. 2 We're an ecommerce digital agency aiming to create a comprehensive view of Google Ads and CRM (Salesforce) data for all leads and customers from our campaigns. To achieve this, we opted for Windsor.ai after evaluating various options, choosing their annual plan. Unfortunately, we discovered they don't provide trials or refunds if the software doesn't meet our needs or those of our clients, leaving us dissatisfied. Even reaching out to their customer support yielded no resolution Ratings Breakdown 1 Ease of use 1 Value for money 1 Customer support 1 Functionality Pros: We sought a comprehensive view of Google Ads and CRM (Salesforce) data for our campaign leads and customers. Unfortunately, Windsor.ai did not deliver on this requirement. Cons: They don't offer trials or refunds, and our attempts to resolve the issue with their customer support were unsuccessful. Read More James A. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed March 2019 Great Insights and Incredible Support 5 Overall this is an incredible tool and the setup has been made relatively painless by the helpful team at Windsor AI. Implementing this tool for my clients has given them greater confidence in the work we do and we've been able to make changes that have improved performance and lowered CPA. We're just getting started and look forward to the new features that are constantly being added. The weekly calls are a great chance for me to exchange ideas and strategies and the Windsor team are always open to feedback and suggestions for new features. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: The support team are fantastic and have been really helpful in understanding our needs and customising dashboards and features to our channel mix. The data provided by the tool has allowed us to adjust our spend across channels and reduce cost per lead for our 2 clients using the software. Cons: There are a few cosmetic issues that probably need to be ironed out but the tools are always developing and with the rate of improvement I'm sure these will be sorted soon. Read More Lydia N. Verified reviewer Telecommunications 51-200 employees Used weekly for less than 12 months Review source Reviewed February 2020 Gives valuable insights on attribution and performance 5 Windsor platform gives valuable insights in helping us to understand the various touchpoints for each channel/campaign among all our digital channels. Not only that, the weekly call adds on to the value of the service as the team is able to give insightful feedback, provide solutions to our inquires and customized the bid optimization to help us achieve our target. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: The capability of being able to customize the dashboard and present data in ways we requested it to be. Also, we are able to see each channels' attributed conversions and it helps us to understand which channel is performing better and not. Cons: The bid optimization automation currently is only able to optimize for search campaigns. It will be great to have the optimization for other channels as well. Vendor Response Thanks for your review Lydia! Replied February 2020 Read More Djordje M. Verified reviewer Information Technology and Services 11-50 employees Used weekly for less than 6 months Review source Reviewed February 2020 As expected and more 5 Apart from features common to modeling attribution software, keyword and bid optimization, Customer journeys, that work great, this software has an extremely useful feature interacting with customers CRM software. This would be one of the strong points that I will emphasize. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: It has a very intuitive interface, and it is effortless to set up and customize dashboards. Also, bid optimization is working very well. They have excellent customer support, both on their site with blogs and forums, as well as live consultancy options. Cons: So far, so good. In my six months of use, the software does what I have expected to do. But now my expectations have risen, and I hope shortly to see more templates for Power Bi visualization, as I am a Microsoft platform user. Reasons for choosing Attribution Insights More complete and more affordable solution. Great pre-sales support Read More RL Rob L. Verified reviewer Education Management 1001-5000 employees Used weekly for less than 12 months Review source Reviewed March 2019 Impressive increase of ROI: a unique tool in the market! 5 Easy to work with and extremely effective. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: We used the tool to re-allocate budgets over our paid media channels and we increased the ROI massively! It made me understand the effectiveness (ROI) of my digital media campaigns and channels, based on attribution modeling instead of last-click conversions. You can use it high level, on the channel/campaign level, but if you want, you can go deeper into Ad levels... Apart from that, it's a great tool to monitor your media agency, to make sure they spend your money in the correct way. The tool (dashboard) itself is easy to use and very actionable (which makes it unique). The support from Windsor.ai was really good. Recommended for each marketeer. Cons: The look & feel of the dashboard can be a bit more fancy. Vendor Response Thanks very much for the review! Replied April 2019 Read More VR Verified Reviewer Retail 51-200 employees Used daily for less than 6 months Review source Reviewed October 2022 Great tool, still room to improve in reliability and support 4 I definitely recommend them. Ratings Breakdown 5 Ease of use 5 Value for money 3 Customer support 5 Functionality Pros: One of the most inexpensive tools for data integrations. Has all the features you could need. Cons: They could add more people in customer support. Usually nobody replies to the chat box, you have to email them. Read More mp manas p. Verified reviewer Marketing and Advertising 2-10 employees Used weekly for free trial Review source Reviewed May 2021 I am trying the trial version initially, and I am happy, planning to have the licensed version . 4 See, I have used the trial version , so far it is good , after a month I will purchase a licensed version , let see how it goes , so far trial version is good . Ratings Breakdown 3 Ease of use 4 Customer support 3 Functionality Pros: I am trying the trial version initially, and I am happy, planning to have the licensed version . Basically I am trying to have a look for some analytic data , at one place ( google analytic , google search console and google ads ), and I am happy that my all relevant data i can see at one place . Cons: I cannot operate with that flexibility on mobile . 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