# Attribution Software Reviews, Demo & Pricing - 2026 > Review of Attribution Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/marketing-attribution/attribution-profile --- [Home](https://www.softwareadvice.com/) / [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/) / Attribution Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Attribution 2026: Benefits, Features & Pricing Wondering if Attribution is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews ## Overview Attribution 4.7 [(12)](https://www.softwareadvice.com/marketing-attribution/attribution-profile/#reviews) Pricing Starting at $499.00 per month ### About Attribution Attribution is an enterprise-grade multi-touch attribution platform for marketing professionals. The solution offers a range of tools including automatic data collection, custom attribution models, affiliate marketing management, customizable reporting, ROI (return on investment) tracking and more. These tools are designed to help businesses evaluate their marketing funnel and gain insight into the performance of marketing efforts. With Attribution, businesses can view reports on key metrics including ROI, attributed revenue, advertising spend, revenue per sale, performance by channel, overall tracking and much more and users can filter this information by day, week, month or any other time frame. Attribution integrates with various third-party marketing tools and channels including HubSpot, WooCommerce, Shopify, Facebook and more in order to facilitate automatic transfer of marketing data. The platform uses machine learning algorithms to build attribution models and provide users with actionable insights regarding their campaigns and channels. Wondering if Attribution is right for your organization? Our Marketing Attribution Software selection experts can help you in 15 minutes or less. ## Attribution User Interface ## Popular Attribution Alternatives Main Product Attribution 4.7 [(12)](https://www.softwareadvice.com/marketing-attribution/attribution-profile/#reviews) Ratings Breakdown - 4.50Ease of use - 5.0Value for money - 4.91Customer support - 4.42Functionality Pricing Starting at $499.00 per month Get Price Alternative Product [AppsFlyer](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/) 4.5 [(138)](https://www.softwareadvice.com/mobile-marketing/appsflyer-profile/reviews/) Ratings Breakdown - 4.50Ease of use - 4.26Value for money - 4.26Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Voluum](https://www.softwareadvice.com/affiliate/voluum-profile/) 4.5 [(125)](https://www.softwareadvice.com/affiliate/voluum-profile/reviews/) Ratings Breakdown - 4.32Ease of use - 4.22Value for money - 4.66Customer support - 4.51Functionality Pricing Starting at $199.00 per month Get Price Alternative Product [CTM](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/) 4.7 [(158)](https://www.softwareadvice.com/voip/calltrackingmetrics-profile/reviews/) Ratings Breakdown - 4.46Ease of use - 4.50Value for money - 4.56Customer support - 4.61Functionality Pricing Starting at $79.00 per month Get Price Alternative Product [Looker](https://www.softwareadvice.com/bi/looker-profile/) 4.5 [(282)](https://www.softwareadvice.com/bi/looker-profile/reviews/) Ratings Breakdown - 4.26Ease of use - 4.39Value for money - 4.48Customer support - 4.41Functionality Pricing Starting at $2000.00 per month Get Price Alternative Product [Adobe Analytics](https://www.softwareadvice.com/marketing/adobe-analytics-profile/) 4.5 [(237)](https://www.softwareadvice.com/marketing/adobe-analytics-profile/reviews/) Ratings Breakdown - 3.92Ease of use - 4.03Value for money - 4.15Customer support - 4.39Functionality Pricing Available upon request Get Price ## Attribution Pricing and Plans Starting price: $499.00 per month Free Trial Free Version Basic $499.00 per feature, per month No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Attribution Features - Popular features found in Marketing Attribution Advertising Management Affiliate Management Attribution Modeling Audience Targeting Campaign Analytics Conversion Tracking Customer Journey Mapping Customer Segmentation Data Import/Export Engagement Tracking Performance Metrics - More features of Attribution Activity Dashboard Campaign Management Channel Management Cross Channel Attribution Goal Setting/Tracking Multi-Campaign Multiple Site Management Multi-Touch Attribution Pageview Tracking Predictive Analytics Referral Tracking Reporting/Analytics ROI Tracking Search/Filter Site Search Tracking Social Media Integration Tagging Third-Party Integrations Time on Site Tracking User Interaction Tracking Visitor Tracking Website Analytics ## Attribution Integrations Recurly Integration rated undefined from -1 review Shopify Integration rated undefined from -1 review Stripe Integration rated undefined from -1 review HubSpot Sales Hub Integration rated undefined from -1 review AdRoll Integration rated undefined from -1 review Outbrain Integration rated undefined from -1 review See all 16 integrations ## Attribution User Reviews Overall Rating 4.7 Ratings Breakdown 5 75% 4 17% 3 8% 2 0% 1 0% Secondary Ratings Ease of Use 4.5 Value for money 5.0 Customer support 4.9 Functionality 4.4 Have you used Attribution and would like to share your experience with others? VR Verified Reviewer Internet 201-500 employees Used daily for less than 2 years Review source Reviewed August 2020 Incredible multi-touch attribution platform with outstanding support 5 Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior. Cons: Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily. Read More JB Jeff B. Used daily for less than 2 years Review source Reviewed July 2017 Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels. 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless. Cons: It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features. Read More AZ Alex Z. Verified reviewer Computer Software 201-500 employees Used daily for less than 6 months Review source Reviewed November 2022 So laggy 3 Ratings Breakdown 2 Ease of use 5 Value for money 4 Customer support 1 Functionality Pros: I like the data and info that is in the software since it would be really helpful Cons: It is very laggy and difficult to use because it always overloads and stops working - huge time wasted. Also it is difficult to access the underlying data Read More JH Jimmy H. Used weekly for less than 2 years Review source Reviewed September 2017 Really impressive multi-attribution software. Nothing else like it exists at this price range. 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable. Cons: For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign. Read More Bruce A. Verified reviewer Used daily for less than 6 months Review source Reviewed September 2017 Superb! 5 Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Really helps us with attribution of marketing. I came looking for a tool to find what marketing spend gets us the most return and we definitely found something that helps. Cons: The interface can be a bit tough to learn at first but the team spends the time to help you get started and learn it. Read More CM Catalin M. Marketing and Advertising 11-50 employees Used daily for less than 12 months Review source Reviewed August 2017 Attribution is one of the best solutions to track your online efforts and see what really works! 5 A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel. Cons: I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit. Read More TK Thomas K. Used daily for less than 2 years Review source Reviewed July 2017 Attribution App help us understand where we should (and should not) be investing our marketing 4 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: I can find the first touch lead source of a new customer which helps us understand where our best customers come from. Cons: There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating. Read More RW Russ W. Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed August 2017 Deep insight into your campaign ROI 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: \- Simple setup - Integrations with most major networks to automatically track cost - Flexible models, including the best multi-touch model we've found - Centralized dashboard with great visualizations - Allows us to track profitability of individual users Cons: \- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually Read More Allen M. Verified reviewer Marketing and Advertising 1001-5000 employees Used weekly for less than 6 months Review source Reviewed February 2020 Quick easy set ups to figure out multi-channel attribution 4 easiest and fast way of understanding multi-channel marketing campaign performance Ratings Breakdown 4 Ease of use 4 Functionality Pros: Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price Cons: Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first Vendor Response Hi Allen, thanks for the review. Note that we do support campaign level data so would love to address your specific use case. Please ping support or email me directly. Thanks! Replied February 2020 Read More JG Jaime G. Used weekly for less than 12 months Review source Reviewed July 2017 A must have tool to get a clear understanding of CAC for your paid advertising campaigns 5 Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Cost data integrations with major ad networks & ability to apply multi-touch attribution. Also appreciate the ability to manually upload spend for one off campaigns run on smaller networks. Cons: Only campaign level data, would love ability to break out ad set level data for platforms like Facebook. 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