About Dreamdata

Dreamdata is a cloud-based platform for marketing and revenue attribution. The solution allows businesses to track and analyze how certain activities are impacting revenue, how individual channels are performing and what is driving ROI. With Dreamdata, businesses can gain insight into revenue activities and how they are affecting overall ROI. Users are able to build complete B2B customer journeys and gain insight into every step of the journey. Dreamdata also allows businesses to deep dive into key performance metrics such as revenue attribution per channel, paid performance, time to revenue for each customer and much more. Dreamdata presents users with visual reports and dashboards to help them better understand key metrics and all reports can be filtered and customiz...

Dreamdata Pricing

Dreamdata is available across three pricing tiers: Free, Team and Business. The Free plan includes: - Multi-touch attribution models - Details of every customer journey in your funnel - Reveal anonymous visitors - Channel, source and campaign attribution - Limited to 5.000 monthly active users in your funnel The Team plan - $999 per month (billed annually) - includes: - Optimisation of all your inbound channels based on business value - Multi-touch attribution of opportunity created and closed as won - Granular ROAS for paid campaigns - Access to your attribution data in BigQuery - Limited to 10.000 monthly active users in your funnel The Business plan - customised pricing - includes: - Custom attribution models - Custom unit of attribution - Custom attribution models - Dedicated support and onboarding - Unlimited active users in your funnel You can find our full pricing details here: https://dreamdata.io/pricing

Starting price: 

$999.00 per month

Free trial: 

Available

Free version: 

Available

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Revenue Segmentation - breakdown your revenue data, and learn what's driving your revenue.

Dreamdata User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

5

Customer support

5

Functionality

5

Showing 1 - 5 of 39 reviews

User Profile

Jakub

Verified reviewer

Company size: 2-10 employees

Industry: Translation and Localization

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

August 2021

Single source of truth for performance attribution & revenue analytics for data-driven marcom&sales

What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary.

Pros

What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.

Cons

I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

Reasons for switching to Dreamdata

UX & Integrations.

Francesco

Verified reviewer

Company size: 201-500 employees

Industry: Computer Software

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

February 2022

The ultimate tool to report on the revenue generation of marketing campaigns and channels

With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership. I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC.

Pros

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools. Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more. It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution. The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs. It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility. Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

Cons

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there. What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Reasons for choosing Dreamdata

Better customer support, better value-for-money

Rasmus

Company size: 51-200 employees

Industry: Financial Services

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

A fantastic Revenue Attribution Platform

Overall it has been a very positive experience, from the sales process to also being onboarded/training. In general looking very much forward to learn more and get the most out of the product possible.

Pros

Dreamdata is a fantastic tool that joins and cleans all of our scattered data, and then connects it all to pipeline from our CRM. It allows us to see what activities are working and which aren’t. It’s easy and very quick to get installed and setup. Within a day, we could see tangible insights. If stuck getting setup, there is a great library of documentation, otherwise a support slack channel that’ll help all users. Additionally, they give you full access to all of the data they are collecting for you, so it is a green field project waiting to be tapped into.

Cons

No complaints, however the product may be a little intimidating to the untrained eye. But onboarding and training will quickly help you steer the ship.

Kenneth

Verified reviewer

Company size: 51-200 employees

Industry: Translation and Localization

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2020

Great tool to understand the complete customer journey

A great database that uncovers the missing details of your customers journey while also giving you an overall view of how you are performing, leading to more educated decisions and benchmarking.

Pros

Having the ability to investigate each company's journey and see exactly how they converted is super insightful. Aggregating all this data and seeing overall trends helps validate our activities and shows whether they are working or not. Owning all the data ourselves, I don’t need to rely on 3rd parties to tell me how we are doing.

Cons

We definitely need to maintain good data practices and tracking in order to make it work, and sometimes it takes some effort to validate that all is setup correctly.

Adam

Company size: 11-50 employees

Industry: Logistics and Supply Chain

Time used: Less than 12 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2021

Perfect for online marketeers in B2B companies with offline revenue conversion

Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got.

Pros

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

Cons

The software would be even more awesome if it had an integration with Sleeknote.

Reasons for choosing Dreamdata

Great support, great company vision and a perfect product for our needs.

Reasons for switching to Dreamdata

Zoho CRM has a built in tracking mechanism to attribute revenue to certain campaigns. Unfortunately, this tool does not really give the real picture of the situation.

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