Odyssey Attribution Software

About Odyssey Attribution

Odyssey Attribution is a cloud-based marketing attribution platform that integrates with Google Analytics to provide businesses with insight into the performance of their marketing channels. The solution offers features including traffic source tracking, ad spend recommendations, integration with third-party ad platforms, custom dashboard creation and more. Businesses can choose from multiple attribution models, including first click linear and last click linear, or create their own custom attribution model in order to meet their unique needs. With Odyssey Attribution, businesses can analyze traffic and revenue across multiple marketing channels and compare the performance of different channels. Users can compare specific metrics such as revenue, ad spend, volume, incr...

Odyssey Attribution Pricing

Pricing information can be found here: https://odysseyattribution.co/pricing/

Starting price: 

500.00 per month

Free trial: 

Available

Free version: 

Not Available

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Odyssey Attribution analysis

Odyssey Attribution User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

5

Value for money

4.5

Customer support

5

Functionality

5

Showing 5 reviews

User Profile

Vincent

Verified reviewer

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

June 2019

Odyssey helps us save tons (sometimes literraly) of money through attribution insights.

Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients.

Pros

Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective.

Cons

As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better.

Reasons for choosing Odyssey Attribution

We have a close connection to the company, so we were already aware of how this product would help our clients save cost and increase efficiency. Other marketing attribution tools are usually at least 2x more expensive, mainly due to features that most marketeers will rarely use.

Berend

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2021

Perfect tooling

Very helpfull to analyse every channel/campaign on a attributed way

Pros

Very nice interface and easy to use on a daily basis

Cons

More information about the suggested spend per daily instead of the suggested spend per selected data range

Huma

Company size: 11-50 employees

Industry: Online Media

Time used: Less than 12 months

Review Source: Capterra

5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2021

Great tooling for seeing the real value of each marketing channel in the customer journey

The staff working at Odyssey are really easy to reach out to and reply fast. There is also a good collaboration between the two companies into making sure the implementation goes smooth. Also their demo option (which we can book with the client, Odyssey and ourselves) really helps understanding the platform better.

Pros

Odyssey Tooling really helps us as online marketers to not only see the omnichannel revenue based on what Google Analytics says, but it really looks beyond that. Especially the incrementality value of each marketing channel really helps us evaluating what role a certain channel has in the customer journey (also based on the ad spend per channel). For example if you would look at Analytics last click data you will find that social media platforms such as Facebook always has a lower score in terms of conversions and traffic. However with the tooling of Odyssey we can see that this channel really adds value in the customer journey as being the initiating channel for a new customer journey and reaching out new clients. The same applies for the other channels aswell such as Google Ads, Microsoft, display marketing etc.

Cons

I would say it really takes time to fully understand how the tooling works and how to be able to read the given data correctly as there is a lot of information shared in the tooling. At this point we are also looking into ways on how we can make this as easy to follow for our clients aswell building a custom dashboard were we only show the most important data. Sometimes it can be a bit challenging to implement changes because they don't match with the clients marketing strategy which is why we are looking into smarter ways to read the data. However once you've mastered this, the tooling is really easy to use.

Reasons for choosing Odyssey Attribution

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milo

Company size: 11-50 employees

Industry: Marketing and Advertising

Time used: Less than 12 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

March 2021

The best attribution tool

Pros

It give you a good insight of the attribution of every marketing channel.

Cons

None yet, they will solve the problem quite quick for you.

Tom

Verified reviewer

Company size: 11-50 employees

Industry: Apparel & Fashion

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by the software vendor to submit an honest review.
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2019

Great tool enabling marketeers to analyse their marketing channels

- Great guys and developers behind the tool trying to make the most out of it for their customers!

Pros

- Easy to us - Great customer support - The development team always quick with helping out - Provides interesting insight into our marketing channels

Cons

- Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger.