About Veritone Attribute

Veritone Attribute is an attribution platform for radio and TV broadcasters that provides a range of features including analytics, campaign management, custom attribution timespans, period-over-period comparisons, location filtering, interactive dashboard creation and more. The platform allows broadcasters to correlate ad placements of various formats, including live reads, pre-recorded slots and organic mentions.

Television and radio broadcasters can use Veritone Attribute to analyze ad performance and gain insight into which campaigns are working. Users can drill down on metrics such as campaign performance by day, channel, creative, location and more. The dashboard creation tool allows businesses to build interactive dashboards to aid visual discovery and sh...


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27 Reviews of Veritone Attribute

Average User Ratings

Overall

4.11 / 5 stars

Ease-of-use

3.5

Value for money

4.5

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(10)

10

4 stars

(12)

12

3 stars

(3)

3

2 stars

(2)

2

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 27 results

March 2021

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Excellent Sales Resource

Pros

Veritone gives my radio customers peace of mind knowing that they are able to track the impact of their campaign. One of the most common radio objections has always been "how do I track it," with Veritone I have a concrete answer to that question.

Cons

The learning curve is a bit steep. There are so many features that I still have to learn the ins and outs of.

March 2021

STEVEN from iHeartMedia

Company Size: 5,001-10,000 employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

3.0

Functionality

4.0

March 2021

BEST LOOKING ATTRIBUTION DASHBOARD

In today's marketing world, Attribution is king. Without Attribution you are not providing your clients or yourself with the proper information to ensure that the marketing dollars are counting. Veritone makes it easy for anyone to have the right information in an extremely presentable manner.

Pros

Veritone is simple to use. You have to pay attention to how the software is set up, but the data retrieved from it is priceless, and accurate.

Cons

It does not take much to throw the system off when setting up an account. If you make the mistake, do not waste time, contact customer service immediately. You will not catch your mistake.

Reasons for Switching to Veritone Attribute

The company as a whole made the switch to Veritone. Nothing negative to say about LeadsRX.

April 2021

Andrew from Bonneville Sacramento

Company Size: 51-200 employees

Industry: Broadcast Media

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

2.0

Customer support

3.0

Functionality

2.0

April 2021

Great in concept, frustrating in application

Overall, I've appreciated the communication from customer service. The turnaround time from other portions of the team is lacking, unfortunately.

Pros

In my world, attribution is vital. The Achilles Heel to nearly all broadcast media has been that. Being able to sit across the table from someone juggling a massive marketing budget and pushing them to our side of the fence with this software has made closing business that much easier. Especially in a world where digital dollars are eating out more and more of advertisers' spends. Knowing that we can even drill down to effective copy length, days and stations makes us and the buyer feel like we're making savvy, well-informed decisions instead of "well, I listen to this station so therefore everyone does" ones. We've been able to peel off a large amount of business from other stations with data like this.

Cons

Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs. I have always been fine allowing a margin for error as the 1's and 0's of the software tries to speak to multiple different programs, but when it's off by 50%+? That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it. Not to mention, often my ISCIs can't be found in the ad search. It's to the point where I just wait a couple weeks and send the logs off to customer service to have you do it for me. That obviously can't be worth your time, and it certainly isn't worth mine or my clients'. Until perhaps the last 6 months or so, I used Veritone almost daily, but until this is corrected, I simply can't put hours of my week into pressure testing my campaigns.

June 2021

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Functionality

3.0

June 2021

Veritone Attribute Software review

So far so good. There isn't much to complain for, particularly about this product.

Pros

Veritone attribution stage looks incredible, and isn't muddled to peruse by customers. The produced reports look phenomenal, and clean. No altering needed for the style.

Cons

Sometimes the instrument didnt't read complete radio promotions or GA in a correct manner. The help group assisted us with this load of issues yet I might want to utilize the instrument working perfectly well indeed.

March 2021

Jon from IHEARTMEDIA

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2021

Level of Media Campaign Detail is spectatular

VERITONE makes my job so much easier. Being able to quantify to clients that "Radio Works!" is just a tremendous sales tool... in both client acquisition... and a great metric to encourage campaign renewal! Highly recommended!

Pros

I have worked exclusively with ATTRIBUTE, so no nothing about DISCOVERY. My company previously used another provider, but VERITONE's level of campaign detail is much more robust. Being able to see "First Time" client website is a huge difference (from the previous vendor) that my clients love. They also love the easy-to-read & colorful graphics. I like the ability to breakout the graph line by WEEK or MONTH too... and see associated analytics. Best of all, is being able to document that RADIO works! Clients often are dubious about broadcast media and "top of the funnel" marketing. But Veritone documents both the website lift in the 10 minutes after a commercial airs... and the overall lift when RADIO was added to the marketing mix. One of my clients saw 38% lift in that 10-minute window after a radio commercial... that feed into an overall lift of 140% since radio campaign launch.

Cons

It is somewhat difficult to learn Attribute use without a hands-on tutorial from a mentor. There is nothing on the platform itself that screams out a logical workflow or way to send out a client request for GA access... or shows you how to enter a new campaign. But once you learn the drill it quite easy. My biggest complaint about Veritone is the 'lag time' when you change the date range or other elements of the campaign. The "Still Processing" tag sometimes lingers for a very long time.

Reasons for Switching to Veritone Attribute

That was done by my company's leadership.