Zoho Marketing Automation

RATING:

4.5

(13)
Overview

About Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation software that helps businesses manage marketing activities across multiple channels successfully. Zoho Marketing Automation helps marketers plan, manage, and measure multiple marketing campaigns across channels including email, web, social, SMS and other offline channels. With Zoho Marketing Automation, businesses can deliver personalised experiences at every touchpoint, transcend data silos with unified customer data and shorten sales cycles with seamless automation. Marketers can attract visitors to website, turn visitors into leads, nurture and convert them into paying customers with the help of Zoho Marketing Automation. It helps users cohesively manage their leads with a 360-degree lead view, segme...

Zoho Marketing Automation Pricing

Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at 19 USD for 1000 contacts per month billed annually, Professional Plan is priced at 29 USD for 1000 contacts per month billed annually and Enterprise Plan is priced at 59 USD for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html

Starting price: 

$19.00 per month

Free trial: 

Available

Free version: 

Not Available

Get a comprehensive 360 degree view of your leads across channels. Know what stage your leads are at, identify top lead generating sources and how your campaigns are performing all from one single dashboard.
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Zoho Marketing Automation Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Zoho Marketing Automation

1 - 5 of 13 Reviews

User Profile

Mehandi

Verified reviewer

Marketing and Advertising, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed March 2022

Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert

Problems which I am solving/helping my clients to solve with Marketing Automation are as such:- 1) Running Email Campaigns. 2) Running Automated Email Campaigns / Drip Campaigns. 3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software. 2) Running Affordable email campaigns. 3) Campaign Management is easy. 4) Running and Managing Automated Email Campaigns. 5) Saving a lot of our time by creating templates and using them later again and again.

PROS

Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.

CONS

The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business

Reason for choosing Zoho Marketing Automation

Choose Zoho Marketing Automation over ActiveCampaign, AWeber, EmailOctopus and MailerLite because of the cost.

Reasons for switching to Zoho Marketing Automation

I made the switch from Mailchimp to Zoho Marketing Automation because the cost of using MailChimp is very high and I am getting more features here in Zoho Marketing Automation then why not switch. we have also bought the Zoho One Package and Zoho Marketing Automation comes under that package and I know that Zoho works with their software very well.

Lamia

Leisure, Travel & Tourism, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

3

FUNCTIONALITY

4

Reviewed December 2023

Useful tool but could be sharper

Generally positive to start with then I found it a little wanting or lacking in tools for data management in email automation

PROS

It's easy to incorporate into existing working functionality

CONS

It needs more refinement as a marketing automation tool with more options for tagging and crm management

Reasons for switching to Zoho Marketing Automation

Price - Thought Zoho would deliver better value

User Profile

Swadesh

Verified reviewer

Environmental Services, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

2

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

1

FUNCTIONALITY

2

Reviewed March 2022

Zoho Campaigns is better

Not a very good experience, was hoping for more.

PROS

Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.

CONS

We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.

Reasons for switching to Zoho Marketing Automation

Because of the cost, Zoho is cheaper.

User Profile

Kiran

Verified reviewer

Hospital & Health Care, 10,000+ employees

Used weekly for more than 2 years

Review Source: Capterra

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed February 2023

Best Email Automation Software

I have been using Zoho products for more than 10 years. Zoho email marketing automation pricing is perfect. There are so many templates to choose from and email automation is easy to use.

PROS

1. Ease of use2. Campaign Dashboard3. Email Automation4. Email Templates

CONS

1. Customer Support2. Pricing 3. Reports customization can get better

Reason for choosing Zoho Marketing Automation

Ease of use and pricing

Monica

Cosmetics, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2022

emails templates exist to get you started

PROS

I like the email templates that make you get started easily by customizing and delivers emails faster with real-time analytics of who opened, who opened the link so you can resend to those who did not open the open.

CONS

It is hard to verify the DKIM and CNAME for custom email sending from direct admin panel, we have tried several times but still the DNS records have not gotten verified until we gave up since the customer support team are hard to get in touch with