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About Aprimo Plan & Spend
Aprimo Plan & Spend is a cloud-based budgeting solution designed to help businesses manage budgeting and expense tracking across marketing operations. Administrators can utilize the application to plan, execute and visualize budgets, collect data from content plans and gain insights into ROI to improve brand experience.
Businesses can set up a multi-level review process for budget approval and review proposals or briefs before executing strategies. It provides several features such as corporate objective mapping, a creative brief overview, budget allocation, what-if scenarios and more.
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