--- title: "Opal Software Reviews, Demo & Pricing - 2026" description: "Review of Opal Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/marketing-planning/opal-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/) / Opal Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/marketing-planning/opal-profile/reviews/)[Alternatives](https://www.softwareadvice.com/marketing-planning/opal-profile/alternatives/) # Opal Review From $12,000/year Free trial 1 plan Wondering if Opal is right for your organization? Our Marketing Planning Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Opal 4.3 [(35)](https://www.softwareadvice.com/marketing-planning/opal-profile/reviews/) Pricing Starting at $12,000.00 per year ### About Opal Opal is a planning platform connecting strategy to execution. Marketing & communications teams work together using Opal to enable the visibility needed to remain aligned and work as efficiently as possible. - Keep messaging aligned and on-brand - Visualize all channels within one platform - Approve copy and generate reviews - Share and repurpose the workload Wondering if Opal is right for your organization? Our Marketing Planning Software selection experts can help you in 15 minutes or less. ## Opal User Interface ## Popular Opal Alternatives Main Product Opal 4.3 [(35)](https://www.softwareadvice.com/marketing-planning/opal-profile/reviews/) Ratings Breakdown - 4.0Ease of use - 4.14Value for money - 4.43Customer support - 4.06Functionality Pricing Starting at $12000.00 per year Get Price Alternative Product [monday.com AI Work Platform](https://www.softwareadvice.com/marketing/monday-com-profile/) 4.6 [(6108)](https://www.softwareadvice.com/marketing/monday-com-profile/reviews/) Ratings Breakdown - 4.49Ease of use - 4.28Value for money - 4.43Customer support - 4.45Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) 4.4 [(3039)](https://www.softwareadvice.com/project-management/wrike-profile/reviews/) Ratings Breakdown - 4.18Ease of use - 4.20Value for money - 4.33Customer support - 4.31Functionality Pricing Starting at $10.00 per month Get Price Alternative Product [Bitrix24](https://www.softwareadvice.com/nonprofit/bitrix24-profile/) 4.2 [(1003)](https://www.softwareadvice.com/nonprofit/bitrix24-profile/reviews/) Ratings Breakdown - 3.99Ease of use - 4.16Value for money - 3.97Customer support - 4.28Functionality Pricing Starting at $69.00 per month Get Price Alternative Product [Asana](https://www.softwareadvice.com/project-management/asana-profile/) 4.5 [(13675)](https://www.softwareadvice.com/project-management/asana-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.40Value for money - 4.33Customer support - 4.38Functionality Pricing Starting at $10.99 per month Get Price Alternative Product [Airtable](https://www.softwareadvice.com/project-management/airtable-profile/) 4.6 [(2243)](https://www.softwareadvice.com/project-management/airtable-profile/reviews/) Ratings Breakdown - 4.45Ease of use - 4.48Value for money - 4.41Customer support - 4.53Functionality Pricing Starting at $20.00 per month Get Price ## Opal Pricing and Plans Starting price: $12,000.00 per year Free Trial Free Version Basic $12,000.00 per year No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Opal Features - Popular features found in Marketing Planning Budgeting/Forecasting Goal Setting/Tracking Marketing Calendar Media Planning Project Management Roadmapping - More features of Opal Access Controls/Permissions Activity Tracking Alerts/Notifications API Approval Process Control Artwork Management Assignment Management Brainstorming Brand Tracking Budget Management Calendar Management Campaign Management Campaign Planning Campaign Scheduling Campaign Segmentation Change Management Channel Management Chat/Messaging Collaboration Tools Commenting/Notes Communication Management Configurable Workflow Content Creation Content Library Content Management Customizable Branding Customizable Fields Customizable Templates Customization Data Import/Export Data Visualization Deadline Management Digital Asset Management Document Management Drag & Drop File Management File Sharing Filtering Gantt/Timeline View Image Library Live Chat @mentions Mobile Access Monitoring Multi-Account Management Multi-Campaign Multi-Channel Management Multi-Channel Marketing Multiple Projects Notes Management Planning Tools Post Scheduling Presentation Tools Productivity Tools Progress Tracking Project Planning Project Planning/Scheduling Project Templates Project Workflow Real-Time Notifications Real-Time Updates Reporting/Analytics Reporting/Project Tracking Reporting & Statistics Role-Based Permissions Search/Filter Secure Data Storage Single Sign On Social Media Integration Social Media Monitoring Spend Management Tagging Task Editing Task Management Task Planning Task Progress Tracking Task Scheduling Task Tagging Template Management Third-Party Integrations To-Do List User Management Workflow Management ## Opal Integrations Khoros Marketing Integration rated undefined from -1 review Jira Integration rated undefined from -1 review Sprinklr Integration rated undefined from -1 review Dash Social Integration rated undefined from -1 review Wrike Integration rated undefined from -1 review Hootsuite Integration rated undefined from -1 review ## Opal User Reviews ## Opal customer ratings - Overall rating: 4.3/5 - Total reviews: 35 ### Rating distribution - 5 stars: 14 reviews (40%) - 4 stars: 19 reviews (54%) - 3 stars: 2 reviews (6%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Secondary ratings - Ease of use: 4/5 - Value for money: 4.1/5 - Customer support: 4.4/5 - Functionality: 4.1/5 --- ### Great collaboration tool - Overall rating: 5/5 - Reviewer: Divyraj C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features. #### Cons The customer support is very slow and they can add more integrations to the software. #### Vendor response Thanks so much for your review, Divyraj! I'm delighted that you're finding Opal so helpful for collaboration and task management. Our support team typically responds in less than 30 minutes during business hours (8 a.m. to 5 p.m. Pacific Time), so I'd love to hear more about your experience and where we fell short of expectations. I'm also happy to relay any requests for integrations to our product team as they continue evolving the platform. Thank you again for leaving your feedback, and please reach out if you have a few minutes to share more detail about your interactions with support: opalteam@workwithopal.com Erynn Baird Director of Customer Experience Replied July 2022 --- ### Almost There - Overall rating: 4/5 - Reviewer: Paige C. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I really enjoy the mockups that can be made. The fact that some posts look like they will when they're posted is critical to our work. #### Cons There are so many little glitches that we've just accepted and had to make workarounds. Some content types don't work properly or populate like they should look like on the actual platform. #### Vendor response Hi Paige, Thank you for taking the time to share your experienceit is truly important to us. I'll be sure to pass along your feedback, and I encourage you to reach out directly to Support (support@workwithopal.com) when you encounter a recurring issue. We strive to continuously improve Opal, and user input is crucial to that mission. Thanks for the opportunity to support you, and for being a customer. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Awful product - Overall rating: 3/5 - Reviewer: Ian A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I dread it when I'm asked to use it #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Functionality: 1/5 #### Pros The Logo is attractive, clear, easy to read - everything using the product isn't #### Cons Poorly designed and difficult to use. Simple tasks are made complex by poor navigation. --- ### Opal is a useful tool for project collaboration and social media marketing - Overall rating: 4/5 - Reviewer: Rachel L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I like the natural calendar layout of Opal, and the ability to break up various social media posts into different categories via stories and moments. I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy. #### Cons There are a lot of steps in building out stories, moments and shells, so it can take some time to make sure all details are in Opal. #### Vendor response Rachel, thank you for your feedback! It's so great to see you're using Opal to visualize your social media content through the lens of your customers. Your input is important to us, and I appreciate you taking the time to write this review. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Highly Recommend for Social Media and Task Management - Overall rating: 4/5 - Reviewer: Chirag A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros There are lots of features to use but personally Social Media Management and Project Management i liked most. #### Cons Some of the social media sites are not available, but mostly sites are coverd which we use regularly. #### Reasons for switching to Opal Less features #### Vendor response Hi Chirag! Thanks for sharing your thoughts on our platform. We're thrilled to read that using Opal is a great experience, and that managing your social marketing is so much easier now! Opal visualizes posts/ads for most social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube. If you'd like to plan posts for channels that aren't on this list, please let us know by emailing support@workwithopal.com. I'd be happy to have the product team look into them. Thank you again for leaving us a review! Katie Pocklington Director of Customer Success Replied July 2022 --- ### Opal Visualizes Integrated Brand Marketing Plans - Overall rating: 4/5 - Reviewer: Ad N. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Opal helps visualize critical marketing and campaign planning data often locked up in spreadsheets and other less friendly document formats. #### Cons There’s a bit of a learning curve so important to get team wide buy-in before rolling out the software. #### Vendor response Thank you, Ad, for your review! We appreciate your valuable input and the validation that Opal can help visualize planning in a way spreadsheets simply cannot. We will also take into account your feedback on the learning curve and need for training during onboarding. In the meantime, if you need additional training please feel free to connect with us at support@workwithopal.com. Thank you again for taking the time to provide feedback and for being an Opal user! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Overall, a pretty good tool - Overall rating: 5/5 - Reviewer: Libby W. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Once you get the hang of it and learn your moments from your stories, Opal is easy to use. I like the weekly view for planning and organizing social. And the ability to tag and leave comments for co-workers on specific pieces of content comes in handy. #### Cons Searching for and viewing assets is always difficult and slow. Even with a year-plus experience, it can take me a while to find the image I'm looking for. #### Vendor response Thank you, Libby, for your 5/5 overall quality score! We're glad to see you're benefiting from our planning platform. We will be sure to pass along your feedback on asset viewing to the team in hopes of finding a solution for you. Thank you again for taking the time to leave us your input and for being an Opal user. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Staple in Social Media Management - Overall rating: 5/5 - Reviewer: brooklynn w. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. ease of collaboration across cross functional brands is unmatched for time saving / work quality. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Love the ease of collaboration for cross functional teams especially in a fully remote world, could not survive without it! #### Cons Ease of formatting to new content types (i.e. reels, tiktok, et.c) #### Vendor response We appreciate this remarkable review, Brooklynn! Thank you so much for sharing the value that Opal adds in the world of remote work. Thank you for your support and feedback! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Great product - Overall rating: 5/5 - Reviewer: Ana R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Opal is a great product perfect for all your social media management needs. It makes publishing content and sending to Sprinklr easier than any other product I have used. #### Cons I would love if you could publish from Opal instead of sending it to a different program, like Sprinklr or Sprout. #### Vendor response Thank you for taking the time to share your experience with us, Ana. It's so good to hear that Opal makes managing your social media easier. I've noted your desire for native publishing capabilities with the Product team. Thank you again for the 10/10 recommendation. We appreciate you! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Easy to use, seamless collaboration - Overall rating: 4/5 - Reviewer: Deniz O. - Verified reviewer: Yes - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered Great overall, several improvements on performance would be appreciated. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Making it easier to collaborate with different parties. #### Cons Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset. #### Vendor response Deniz, we really appreciate this feedback! I know my colleagues will be as excited as I am to hear Opal enables seamless collaboration for your team. I'm noting your frustrations with functionality, but I'd love to gather more details for the product team. I'm particularly interested in your thoughts on performance enhancements. Please reach out directly to your CSM, or feel free to email support@workwithopal.com. Thank you for taking the time to review Opal. Katie Pocklington Director of Customer Success Replied July 2022 --- Showing 1 - 10 of 35 Reviews [See All Reviews](https://www.softwareadvice.com/marketing-planning/opal-profile/reviews/) ## Opal Popular Comparisons [monday.com AI Work Platform vs Opal](https://www.softwareadvice.com/marketing/monday-com-profile/vs/opal/)[Wrike vs Opal](https://www.softwareadvice.com/marketing-planning/opal-profile/vs/wrike/)[Asana vs Opal](https://www.softwareadvice.com/project-management/asana-profile/vs/opal/)[Airtable vs Opal](https://www.softwareadvice.com/project-management/airtable-profile/vs/opal/)[Adobe Workfront vs Opal](https://www.softwareadvice.com/marketing-planning/opal-profile/vs/workfront/) [Compare All Alternatives](https://www.softwareadvice.com/marketing-planning/opal-profile/alternatives/) ## Other Top Recommended Marketing Planning Software [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** (3545) Recently recommended **13** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3039) Recently recommended **11** times [DivvyHQ](https://www.softwareadvice.com/marketing-planning/divvyhq-profile/) **4.2** (63) Recently recommended **1** times [Trello](https://www.softwareadvice.com/project-management/trello-profile/) **4.5** (23612) Recently recommended **0** times Stuck Between Options? Our experts can help you compare Opal with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice