--- title: "Opal Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Opal. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Opal is a good fit for you!" source_url: "https://www.softwareadvice.com/marketing-planning/opal-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Brand Management Software](https://www.softwareadvice.com/marketing/brand-management-comparison/) / [Opal](https://www.softwareadvice.com/marketing-planning/opal-profile/) / Opal Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/marketing-planning/opal-profile/) Reviews [Alternatives](https://www.softwareadvice.com/marketing-planning/opal-profile/alternatives/) # Opal User Reviews ## Reviews summary - Overall rating: 4.3/5 - Total reviews: 35 ### Secondary ratings - Ease of use: 4/5 - Customer support: 4.4/5 - Value for money: 4.1/5 - Functionality: 4.1/5 ### Rating distribution - 5 stars: 14 reviews (40%) - 4 stars: 19 reviews (54%) - 3 stars: 2 reviews (6%) - 2 stars: 0 reviews (0%) - 1 star: 0 reviews (0%) ### Most mentioned pros - Opal provides me with an easy way to navigate all of the content me and my team produce. - The UX/UI is pretty easy to use and it keeps our social media content synced. - It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. ### Most mentioned cons - The interface can be a bit overwhelming at times. - Sometimes difficult to find content that needs approval in my dashboard. - Hard to navigate (for me); confusing layout ## Opal customer reviews Showing reviews 1-25 of 35 (page 1). ### Great collaboration tool - Overall rating: 5/5 - Reviewer: Divyraj C. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 12 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 3/5 - Value for money: 5/5 - Customer support: 2/5 - Functionality: 5/5 #### Pros One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features. #### Cons The customer support is very slow and they can add more integrations to the software. #### Vendor response Thanks so much for your review, Divyraj! I'm delighted that you're finding Opal so helpful for collaboration and task management. Our support team typically responds in less than 30 minutes during business hours (8 a.m. to 5 p.m. Pacific Time), so I'd love to hear more about your experience and where we fell short of expectations. I'm also happy to relay any requests for integrations to our product team as they continue evolving the platform. Thank you again for leaving your feedback, and please reach out if you have a few minutes to share more detail about your interactions with support: opalteam@workwithopal.com Erynn Baird Director of Customer Experience Replied July 2022 --- ### Almost There - Overall rating: 4/5 - Reviewer: Paige C. - Verified reviewer: Yes - Industry: Publishing - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I really enjoy the mockups that can be made. The fact that some posts look like they will when they're posted is critical to our work. #### Cons There are so many little glitches that we've just accepted and had to make workarounds. Some content types don't work properly or populate like they should look like on the actual platform. #### Vendor response Hi Paige, Thank you for taking the time to share your experienceit is truly important to us. I'll be sure to pass along your feedback, and I encourage you to reach out directly to Support (support@workwithopal.com) when you encounter a recurring issue. We strive to continuously improve Opal, and user input is crucial to that mission. Thanks for the opportunity to support you, and for being a customer. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Awful product - Overall rating: 3/5 - Reviewer: Ian A. - Verified reviewer: Yes - Industry: Financial Services - Company size: 1001-5000 employees - Product usage: Used monthly for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I dread it when I'm asked to use it #### Ratings breakdown - Ease of use: 1/5 - Value for money: 1/5 - Functionality: 1/5 #### Pros The Logo is attractive, clear, easy to read - everything using the product isn't #### Cons Poorly designed and difficult to use. Simple tasks are made complex by poor navigation. --- ### Opal is a useful tool for project collaboration and social media marketing - Overall rating: 4/5 - Reviewer: Rachel L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros I like the natural calendar layout of Opal, and the ability to break up various social media posts into different categories via stories and moments. I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy. #### Cons There are a lot of steps in building out stories, moments and shells, so it can take some time to make sure all details are in Opal. #### Vendor response Rachel, thank you for your feedback! It's so great to see you're using Opal to visualize your social media content through the lens of your customers. Your input is important to us, and I appreciate you taking the time to write this review. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Highly Recommend for Social Media and Task Management - Overall rating: 4/5 - Reviewer: Chirag A. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2022 - Review source details: This review was submitted organically. No incentive was offered It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros There are lots of features to use but personally Social Media Management and Project Management i liked most. #### Cons Some of the social media sites are not available, but mostly sites are coverd which we use regularly. #### Reasons for switching to Opal Less features #### Vendor response Hi Chirag! Thanks for sharing your thoughts on our platform. We're thrilled to read that using Opal is a great experience, and that managing your social marketing is so much easier now! Opal visualizes posts/ads for most social media platforms including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube. If you'd like to plan posts for channels that aren't on this list, please let us know by emailing support@workwithopal.com. I'd be happy to have the product team look into them. Thank you again for leaving us a review! Katie Pocklington Director of Customer Success Replied July 2022 --- ### Opal Visualizes Integrated Brand Marketing Plans - Overall rating: 4/5 - Reviewer: Ad N. - Verified reviewer: Yes - Industry: Consumer Electronics - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Opal helps visualize critical marketing and campaign planning data often locked up in spreadsheets and other less friendly document formats. #### Cons There’s a bit of a learning curve so important to get team wide buy-in before rolling out the software. #### Vendor response Thank you, Ad, for your review! We appreciate your valuable input and the validation that Opal can help visualize planning in a way spreadsheets simply cannot. We will also take into account your feedback on the learning curve and need for training during onboarding. In the meantime, if you need additional training please feel free to connect with us at support@workwithopal.com. Thank you again for taking the time to provide feedback and for being an Opal user! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Overall, a pretty good tool - Overall rating: 5/5 - Reviewer: Libby W. - Verified reviewer: Yes - Industry: Writing and Editing - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Once you get the hang of it and learn your moments from your stories, Opal is easy to use. I like the weekly view for planning and organizing social. And the ability to tag and leave comments for co-workers on specific pieces of content comes in handy. #### Cons Searching for and viewing assets is always difficult and slow. Even with a year-plus experience, it can take me a while to find the image I'm looking for. #### Vendor response Thank you, Libby, for your 5/5 overall quality score! We're glad to see you're benefiting from our planning platform. We will be sure to pass along your feedback on asset viewing to the team in hopes of finding a solution for you. Thank you again for taking the time to leave us your input and for being an Opal user. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Staple in Social Media Management - Overall rating: 5/5 - Reviewer: brooklynn w. - Verified reviewer: Yes - Industry: Consumer Goods - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. ease of collaboration across cross functional brands is unmatched for time saving / work quality. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Love the ease of collaboration for cross functional teams especially in a fully remote world, could not survive without it! #### Cons Ease of formatting to new content types (i.e. reels, tiktok, et.c) #### Vendor response We appreciate this remarkable review, Brooklynn! Thank you so much for sharing the value that Opal adds in the world of remote work. Thank you for your support and feedback! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Great product - Overall rating: 5/5 - Reviewer: Ana R. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros Opal is a great product perfect for all your social media management needs. It makes publishing content and sending to Sprinklr easier than any other product I have used. #### Cons I would love if you could publish from Opal instead of sending it to a different program, like Sprinklr or Sprout. #### Vendor response Thank you for taking the time to share your experience with us, Ana. It's so good to hear that Opal makes managing your social media easier. I've noted your desire for native publishing capabilities with the Product team. Thank you again for the 10/10 recommendation. We appreciate you! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Easy to use, seamless collaboration - Overall rating: 4/5 - Reviewer: Deniz O. - Verified reviewer: Yes - Industry: Entertainment - Company size: 1001-5000 employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This review was submitted organically. No incentive was offered Great overall, several improvements on performance would be appreciated. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Making it easier to collaborate with different parties. #### Cons Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset. #### Vendor response Deniz, we really appreciate this feedback! I know my colleagues will be as excited as I am to hear Opal enables seamless collaboration for your team. I'm noting your frustrations with functionality, but I'd love to gather more details for the product team. I'm particularly interested in your thoughts on performance enhancements. Please reach out directly to your CSM, or feel free to email support@workwithopal.com. Thank you for taking the time to review Opal. Katie Pocklington Director of Customer Success Replied July 2022 --- ### Organized & Easy Tool! - Overall rating: 5/5 - Reviewer: Jayme N. - Verified reviewer: Yes - Industry: Retail - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 5/5 #### Pros My most favorite feature of this software is the calendar view! Whether I'm looking into it in a monthly basis, weekly, daily or even time of the day, all makes everything looks so easy on the eyes and easy to understand! #### Cons I'm using the tool in its most simple way so I believe I'm not using or learning it to its full potential. #### Vendor response Hi Jayme! Thank you for your review. We love that you're finding the calendar view so helpful! The Customer Success team is here to help you get the most value from Opal. If you'd like to learn about all our capabilities, please reach out to your CSM or support@workwithopal.com. We look forward to hearing from you. Thank you again for your feedback and for being an Opal user! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Opal review - Overall rating: 4/5 - Reviewer: Cathy F. - Verified reviewer: Yes - Industry: Chemicals - Company size: 10000+ employees - Product usage: Used weekly for less than 6 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Nice #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Most of the items are easy to understand, to read and to use. #### Cons not clear enough of definition for few item such as STAMP. #### Vendor response Thanks for leaving us a review, Cathy! As the head of Customer Success, I want to personally thank you for letting us know some of our terminology missed the mark. (Seizing this opportunity to clarify: a Stamp is essentially a template. It's a one-click way to populate content or a workflow in the platform, saving you time in creating content/workflows for repeatable processes.) If any other terms aren't landing for you, feel free to check out the Help Center (help.workwithopal.com), or reach out to your CSM. Thank you for being a customer! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Great resource! - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Philanthropy - Company size: 1001-5000 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :) #### Cons Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content). --- ### Opal is our one and only - Overall rating: 5/5 - Reviewer: Lauren S. - Verified reviewer: Yes - Industry: Real Estate - Company size: 5001-10000 employees - Product usage: Used daily for more than 2 years - Reviewed: August 2021 - Review source details: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,[SENSITIVE CONTENT], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much! #### Cons Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm. #### Reasons for choosing Opal Nope, Opal was the one and only for us! #### Vendor response Lauren, thank you so much for leaving us 5 stars! First I want to thank you for the compliments to your Customer Success ManagerI've passed them along to her and up to leadership. And on behalf of the whole team here, it's so meaningful to read how Opal has revolutionized the way you work. Staying on top of outreach for multiple brands and channels is no small feat, and we love knowing our platform makes it easier for teams like yours! Thanks again for taking the time to share your experience. Erynn Baird Director of Customer Education Replied August 2021 --- ### Content marketing source of truth for uniting teams and campaigns - Overall rating: 5/5 - Reviewer: Joe C. - Verified reviewer: Yes - Industry: Insurance - Company size: 10000+ employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs. With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline. You can filter to your team's specific work or expand to view the company level of content plans for visibility and better alignment/consistency. Opal's calendar is a source of truth for my team's campaigns currently in market. With chat & activity history and user workflows, teams can refine, review and approve content to create the finished product. One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue. One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I've been using Opal and has replaced manually creating the presentation decks. Not only do the presentations look sharp, but they update in real-time as content plans change (as they often do!). Presentations are available to non-Opal users and best of all, Opal provides insight on who has actually viewed them. #### Cons At the admin level, there aren't readily available user analytics to view at any time, but my Opal customer success rep is able to report those on a regular basis. #### Vendor response Thank you for this thorough and thoughtful review, Joe. It's wonderful to know Opal helps your team deliver content faster and with greater accuracy, and that our customer service meets expectations with customization, onboarding, and reporting. As the head of Customer Success at Opal, I truly appreciate this feedback about my team. Thanks again for taking the time to share your experience. Donna Schultz Sr. Director Customer Success Replied July 2021 --- ### Great and very intuitive project management tool - Overall rating: 4/5 - Reviewer: Jess K. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 1001-5000 employees - Product usage: Used daily for less than 2 years - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Functionality: 4/5 #### Pros Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak. #### Cons I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of. #### Vendor response Thank you for the awesome review, Jess! While I wish you had a better onboarding experience, it's great to hear you were able to jump right into the platform and get to work. We always like to keep our users informed on tips, tricks, and webinars via the Opal app itself. We also have product newsletters, and monthly emails from Customer Success, so be on the lookout for continued support from us. Thank you again for taking the time to provide your input and for being an outstanding Opal user! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Great Editorial Calendar Tool - Overall rating: 4/5 - Reviewer: Cora L. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows. #### Cons I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone. #### Vendor response Hi Cora, Thank you so much for taking the time to share your experience with our product and our team. As the head of Customer Success, I'm thrilled to hear your appreciation for the changes we make based on your requests, as customer insights are crucial to our product roadmap. To that point, I'll be sure to pass along your comments on the mobile app. We'd love to help you determine the easiest way to see pending approvals using our simplified navigation. Please feel free to reach out to your CSM or Support whenever you have a few minutes to chat: support@workwithopal.com. Thank you again for your review of Opal! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Organizing your social media - Overall rating: 4/5 - Reviewer: James C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: February 2023 - Review source details: This review was submitted organically. No incentive was offered The tool helped us a lot with our organization in social media, it is fundamental nowadays #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot #### Cons I had problems with the pages simply crashing and having to restart to get it working again #### Vendor response Hi James, thank you very much for taking the time to write a review! It's tremendous hearing that Opal is providing visibility and organization on your social media – that is one of the most popular use cases for the platform. In particular, we appreciate knowing that planning and scheduling have been improved by Opal! Please consider reaching out to our support team by emailing support@workwithopal.com to discuss the bugs you've found! Katie Pocklington, Director of Customer Success Replied March 2023 --- ### Opal Admin/User - Overall rating: 5/5 - Reviewer: Angelic C. - Verified reviewer: Yes - Industry: Retail - Company size: 501-1000 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2021 - Review source details: This review was submitted organically. No incentive was offered Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools. #### Cons Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it. #### Reasons for choosing Opal NA - Opal was the only system on the table at the time. #### Reasons for switching to Opal Jira was not a real PM system for content creation, it was for technology projects. So we had to create makeshift workflows within the system. It was not flexible for what we needed. #### Vendor response Thank you for leaving us a 5-star review, Angelic! It's wonderful to know your team is able to move faster, with better visibility and collaboration, because of Opal. I know I speak for everyone here when I say your kind words about our product and customer service are greatly appreciated. And I'll be certain to pass along your suggestion for due dates! Thanks for being a customer! Donna Schultz Sr. Director, Customer Success Replied May 2021 --- ### Nikki Mikolon Opal Review - Overall rating: 4/5 - Reviewer: Nikki M. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform. #### Cons I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away. #### Vendor response Hi Nikki, Thank you for taking the time to leave a review! I know I speak for the whole company when I say how happy we are that Opal is bringing such visibility to your team. I'm very excited to share that the opportunity for planning in Opal without dates is being pursued! Be on the lookout for future updates that remove the requirement of date assignments. Thank you again for sharing this thoughtful feedback, and for being an Opal customer! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Enterprise Social Media - Workflows and Calendars - Overall rating: 5/5 - Reviewer: Kelley M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 10000+ employees - Product usage: Used weekly for more than 2 years - Reviewed: June 2021 - Review source details: This review was submitted organically. No incentive was offered Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans. #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual. #### Cons Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive. #### Vendor response Kelley, thank you for taking the time to leave such a thoughtful review. I love hearing that Opal helped your team pivot to remote work, making content management and approvals easier. And on behalf of the Customer Success and Product teams, thank you for the kind words about our support and UI design. I'll certainly share your compliments, along with your feedback about iOS vs Android. Thank you for being a customer! Donna Schultz Sr. Director Customer Success Replied June 2021 --- ### Opal user feedback - Overall rating: 4/5 - Reviewer: Isabel W. - Verified reviewer: Yes - Industry: Computer Software - Company size: 10000+ employees - Product usage: Used daily for less than 12 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros A clear calendar view of the content scheduled to be published #### Cons the search result is not shown chronologically #### Vendor response Thank you, Isabel, for taking the time to share your experience with Opal. I've passed along your feedback about the way search results return to the Product team, and am hopeful it's a small tweak we can make to improve your experience using Opal. I truly appreciate your input! Thanks for being an Opal customer. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Opal for Social Media - Overall rating: 4/5 - Reviewer: Mercedes S. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 501-1000 employees - Product usage: Used daily for less than 12 months - Reviewed: December 2021 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 3/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros It's easy to visualize the content and tag collaborators #### Cons It can get glitchy when porting to schedule via Sprinklr #### Vendor response Thank you for taking the time to leave a review, Mercedes! It's great to hear how easy it is to visualize content in Opal. We continue to push ourselves to be the visual planning calendar for teams. I will make sure to pass along your feedback to our product team regarding the glitches you have experienced when porting to Sprinklr. Thank you again for your input and for being an Opal customer! Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Manage All Social Media with Opal - Overall rating: 4/5 - Reviewer: Taylor G. - Verified reviewer: Yes - Industry: Public Relations and Communications - Company size: 1001-5000 employees - Product usage: Used weekly for less than 12 months - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I've been using Opal for almost a year and I'd recommend it to any business looking to organize their social posting better. #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros The UX/UI is pretty easy to use and it keeps our social media content synced. #### Cons Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture. You have to specify picture ad and that's kind of redundant. #### Vendor response Thank you for taking the time to share your experience, Taylor! It is so awesome to hear the UX/UI helps keep your social media content synced. Thank you for the input on the posting options and the confusion, as I will be sure to pass that along to the content team. We really appreciate you saying you'd recommend Opal to any business looking to organize social posts. Your referral means so much to us. Thank you again for your review and for being an Opal user. Katie Pocklington, Director of Customer Success Replied February 2022 --- ### Opal is a great tool for your brand! - Overall rating: 4/5 - Reviewer: Christine C. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: 10000+ employees - Product usage: Used daily for less than 2 years - Reviewed: January 2022 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 4/5 - Functionality: 3/5 #### Pros Pros: easy to navigate and site is user-friendly #### Cons Cons: The green dot approval process can be difficult to apply -- I wish there was a way it can be more seamless #### Vendor response Thank you for the review, Christine. Your feedback is greatly appreciated and helpful for the team! I'd love to hear more about sticking points in the approval process and any ideas you have for improvement. We strive to always be better, in both product and service! Please reach out whenever you have a moment: support@workwithopal.com Katie Pocklington, Director of Customer Success Replied February 2022 ## More reviews [Next reviews](https://www.softwareadvice.com/marketing-planning/opal-profile/reviews/?page=2) --- Opal Reviews, Pros and Cons - 2026 Software Advice