Opal employs wonderful humans. The questions on features and benefits and opportunities are far less important when dealing with wonderful humans.

We like the calendar views - it's simple, but having a highly visual and impactful UI allows our teams to quickly asses where we are over-scheduled or need more content. The approval process also lets everyone know what they are responsible for managing across disparate and remote teams. That 's been crucial during our work in the last year as we were all virtual.

Mobile parity on iOS and Android - it's a hard process for everyone to mimic functionality and features in desktop to mobile. But as we all leaned into working remotely, we all turned to our mobile devices more frequently. Driving parity is key to keeping competitive.

Overall the experience has been great. I find the platform easy to use and seamless. Gives a great overview of the projects and we move through quicker based on visibility. Flexible UI and In-context collaboration have been major problem-solvers for the team. This has helped with improving time efficiencies and confusion through the creative process. Customer service is also top-notch!

I find the simplicity of the interface very user-friendly. Esthetically pleasing! Unlike many content management systems, there are not overused steps for a simple action. Customizable workflows & tracking capabilities are extremely useful. I also like that the platform easily integrates with other popular tools.

Development of the task deadline. Although there is a deadline functionality, our teams are not reacting to it. Partially feel it's a behavior change opportunity, but maybe if the deadline flag was more robust, people would react to it.

The visuals & integrated content/copy layout are super user friendly & helpful.

Sometimes difficult to find content that needs approval in my dashboard.

I've been using the Opal platform for over 2 1/2 years and really appreciate the work the Opal team provides to keep the platform up to date and make changes when requests come through. The multiple views and spaces allows for my team to keep different brands separate when needed but have a holistic view of the content going out across channels. The ability to have approval paths ensures that the proper eyes are seeing out content and making sure everytihng is perfect before it gets published. Overall, myself and my team really enjoy the day to day functionality of Opal and how it fits into our workflows.

I would say that the mobile app could still use improvements. They made great strides over the last year but I'd love to see the ability to edit content on mobile. They also made UI updates in the past month and I will say I don't like the fact that I don't have a visible notification if there are approvals waiting - I like the new layout but would prefer if there was some notice to when approvals are waiting for someone.

Opal is a vital part of my day-to-day work. So much so, I most certainly could not do my job without it. I live in the Month calendar view, which is crucial for helping me plan content across all channels month over month. I also am incredibly grateful for our rep,[SENSITIVE CONTENT], who goes above and beyond to ensure the platform is working its hardest for us. She alone brings immense value to the product experience.

Opal is the main reason my team is able to efficiently run over a dozen individual channels across a handful of different brands for our company. It is most helpful on the strategy front, where I'm able to plan content and add all the assets and details prior to publishing. It's practically a teammate of mine, I rely on it so much!

Due to its robust capabilities, there is so much great information in Opal. However, I wish the Presentations and Insights features were easier to use. I consistently encounter issues while using them which leads me to question their integrity. Though it's frustrating in the interim, I know the Opal team takes this feedback into account in order to improve the product longterm.

I've used Opal since 2014 as part of two different organizations. I've seen the evolution of the software product as Opal listens to its customers as well as innovates on solutions you didn't know you needed, but are now part of everyday work in Opal. The Opal workspaces are highly configurable and flexible to meet our different businesses and teams' needs. With any new technology, a large measure of success is user adoption. Opal has a great variety of onboarding and ongoing training materials with 101 tips for specific user tasks, in addition to a learning center. It's important to have executive support and set early expectations on how Opal will be integrated into everyday work. It’s also helpful to have internal Opal champions who understand their team's workflows and their pain points and then show how Opal can improve upon it with a different, efficient way of working — it doesn’t necessarily create extra work. Opal software offers a comprehensive set of features to help content marketers, and in my experience, new Opal users get the hang of it after a couple weeks of regular use.

Opal helps companies truly collaborate in a meaningful way across teams, functions and marketing communication channels and visualize the final planned content and campaigns on a timeline. You can filter to your team's specific work or expand to view the company level of content plans for visibility and better alignment/consistency. Opal's calendar is a source of truth for my team's campaigns currently in market. With chat & activity history and user workflows, teams can refine, review and approve content to create the finished product. One integration with our social media publishing software helps save time and minimize error by delivering completed and approved content into our publish queue. One of my favorite features is the ability to create shareable Opal content presentations in just a few clicks. This has saved me countless hours over the years I've been using Opal and has replaced manually creating the presentation decks. Not only do the presentations look sharp, but they update in real-time as content plans change (as they often do!). Presentations are available to non-Opal users and best of all, Opal provides insight on who has actually viewed them.

At the admin level, there aren't readily available user analytics to view at any time, but my Opal customer success rep is able to report those on a regular basis.

I like that Opal is a collaborative space to draft out content and track upcoming moments. I also like that a big chunk of our approval process for social content now happens within the platform instead of multiple email threads within our organization. :)

Just a few things listed below have been challenging, but we have found ways to get past these issues and have chalked it up to that fact that no platform can be 100% perfect for everyone. - Chat functions are sometimes buggy - for example, getting an email notification from a chat mention - and clicking through to the chat can sometimes be cumbersome if you are not logged into the platform. - Presentations are sometimes hard to navigate and if you do not have an account, you cannot leave feedback within the presentation. - Multi-day campaigns can be hard to track. - Organization using the platform must enforce naming conventions for content or calendar view can look very confusing and unorganized quickly. - Tends to be a good platform for social content but has been harder to pull in other content types that are part of campaigns such as paid media, news releases, tick tocks (tracking docs that outline specific tasks and responsibilities for content and also serves as part of our approval flow for social content).

Opal is visually very appealing and also very to use. When I first started using Opal I did not have any training on it what so ever and had no problem at all jumping right in and “getting my hands dirty” so to speak.

I am not sure I have an answer for this one as there isn’t much that I don’t like about the software yet. My only complaint would maybe be that it would be nice to get some alerts from Opal corporation on some webinars or something that could be offered to help with training, tips, tricks, etc. on features that might be useful that some people probably don’t know about or aren’t aware of.

It's been good. I feel like support listens - I just wish it was more platform-truth-focused. We don't use any of the budgeting or features like that. We use stamps, stories, and the calendar.

I really enjoy the mockups that can be made. The fact that some posts look like they will when they're posted is critical to our work.

There are so many little glitches that we've just accepted and had to make workarounds. Some content types don't work properly or populate like they should look like on the actual platform.

I like that it's a very intuitive platform that makes it easy for all users to see the content laid out and also distribute to others outside the platform.

I dislike that everything is based around one timeline. If this is to be used as a complete SMM and creative routing platform, it would be nice to have content shared w/o assigning a date or time right away.

One of the best collaboration and task management tool. I think the file sharing functionality is best among all other features.

The customer support is very slow and they can add more integrations to the software.

Opal helps visualize critical marketing and campaign planning data often locked up in spreadsheets and other less friendly document formats.

There’s a bit of a learning curve so important to get team wide buy-in before rolling out the software.

It's great experience to use this software, effortlessly manage my social media profiles and easily work with my team.

There are lots of features to use but personally Social Media Management and Project Management i liked most.

Some of the social media sites are not available, but mostly sites are coverd which we use regularly.

Opal is a great product perfect for all your social media management needs. It makes publishing content and sending to Sprinklr easier than any other product I have used.

I would love if you could publish from Opal instead of sending it to a different program, like Sprinklr or Sprout.

Once you get the hang of it and learn your moments from your stories, Opal is easy to use. I like the weekly view for planning and organizing social. And the ability to tag and leave comments for co-workers on specific pieces of content comes in handy.

Searching for and viewing assets is always difficult and slow. Even with a year-plus experience, it can take me a while to find the image I'm looking for.

Overall, Opal is a very useful tool for collaborating with agencies and brands, especially in terms of navigating and tracking approvals.

I like the natural calendar layout of Opal, and the ability to break up various social media posts into different categories via stories and moments. I also like how social media posts populate in a mock-up of what the post will actually look like on the platform, vs. just showing the asset and post copy.

There are a lot of steps in building out stories, moments and shells, so it can take some time to make sure all details are in Opal.

ease of collaboration across cross functional brands is unmatched for time saving / work quality.

Love the ease of collaboration for cross functional teams especially in a fully remote world, could not survive without it!

Ease of formatting to new content types (i.e. reels, tiktok, et.c)

Pros: easy to navigate and site is user-friendly

Cons: The green dot approval process can be difficult to apply -- I wish there was a way it can be more seamless

Great overall, several improvements on performance would be appreciated.

Making it easier to collaborate with different parties.

Sometimes the page itself gets clunky, unable to go back to the moment when exiting the video or image asset.

The tool helped us a lot with our organization in social media, it is fundamental nowadays

A great tool to work as a team, being able to view all active users; The ease of use is incredible, everything is very intuitive; We use a lot of the function of leaving comments for other colleagues to be able to see; The planning and scheduling part of posts helps a lot

I had problems with the pages simply crashing and having to restart to get it working again

It's easy to visualize the content and tag collaborators

It can get glitchy when porting to schedule via Sprinklr

Can have all the different teams' things in one place

Hard to navigate (for me); confusing layout

Opal is an excellent system for housing and managing social media content. The calendaring capabilities make it excellent for drafting sample posts, seeking approval, and distributing for publication.

Presentation links generated by Opal that can be shared with partners are very inconsistent. They sometimes work and sometimes don't. A simplified presentation-sharing experience would be great.

I've been using Opal for almost a year and I'd recommend it to any business looking to organize their social posting better.

The UX/UI is pretty easy to use and it keeps our social media content synced.

Some of the posting options are a bit confusing. There is an option to post an ad but that doesn't include a picture. You have to specify picture ad and that's kind of redundant.

A clear calendar view of the content scheduled to be published

the search result is not shown chronologically