250ok Software

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About 250ok

250ok Suite is cloud-based email analytics and deliverability platform that helps improve inbox performance. Primarily catering midsize and large businesses, the software platform offers customizable email tracking solutions for marketers, agencies, resellers, agencies and non-profit organizations. Features of 250ok Suite include A/B testing, campaign analysis, email marketing, monitoring, delivery tracking, mailing list management, seedlist optimizer and whitelisting/blacklisting. It allows users to receive real-time insights into the performance and reputation of emails/senders and customize alert rules for email and mobile devices to protect against frauds. Moreover, the software provides a fully-integrated activity dashboard and application programming interfac...

250ok Pricing

Request a demo and receive full pricing quote via the website.

Starting price: 

$5,000.00 per year

Free trial: 

Not Available

Free version: 

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250ok User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

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Showing 10 reviews

User Profile

Andrew

Verified reviewer

Company size: 51-200 employees

Industry: Computer Software

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

April 2018

250OK is a great email analytics tool to provide high level analytics on email deliverability

250OK does almost everything we are looking for and has a great support team, dedicated to not only providing answers but understanding, in our quest to learn more about email deliverability.

Pros

Love the interface and UI. Streamlined and easily accessible. Customizable dashboards right up front. You can view the kind of granular data like what inbox are they using, what long/latitude, time of day, mobile vs desktop etc.

Cons

Those Dashboards cannot be drilled into, or even copy and pasted (IP ranges listed from spamtraps for example). Sometimes to level of detail is not granular enough. We are noticing that the way 250OK records spamtraps/blacklistings, is via seed lists of their tracked inboxes. Not quite what we need but helps provide a cookie crumb trail of where to look.

Byron

Company size: 1,001-5,000 employees

Industry: Publishing

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

July 2019

Good deliverability monitoring and email seed usage

We receive good support and results for a specific need. It has been worth the relationship/cost.

Pros

It does a good job of monitoring email deliverability. We've obtained solid results with their seeding program.

Cons

The UI is rather basic and there is not a great deal of extended features. Many of the services it provides are beginning to be offered as add-ons through ESPs at a lower cost.

Reasons for switching to 250ok

We were not receiving adequate support from Return Path.

Anonymous

Company size: 51-200 employees

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

March 2021

Good tool for email program optimization

Pros

I like the most the granular reporting, which helps to optimize our email program a lot.

Cons

The functionality should be wider for such a price.

User Profile

Anna

Verified reviewer

Company size: 201-500 employees

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2017

Seamless interface and integrations, pleasure to use by both devs and luddites.

Pros

The employees / customer support. They're very responsive to feedback and seem to work hard to improve their products. The wide variety of features blends well in the interface, and "child accounts" let you securely distribute services to clients.

Cons

It's definitely not cheap. It's good they sell products separately to build your own suite of features, so you're not paying for unused services.

Anne

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
4

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

March 2018

Great for monitoring spam traps

We are notified when senders are hitting spam traps and provided with the subject line of that email. We are able to then work with the sender directly to correct the problem.

Pros

I like that 250ok gives us a way to monitor when spam traps are hit so that we can then deal with each customer directly to resolve the issue.

Cons

It's not comprehensive - there are other systems that monitor traps not covered by 250ok. I wish that their "coverage" in this respect was more wide-reaching so we could deal with them exclusively!

Anonymous

Company size: 2-10 employees

Time used: More than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Value for money

out of 5
4

Customer support

out of 5
4

Functionality

out of 5

October 2018

Great managing Blacklists and Spamtraps

Pros

A great tool for our support team to manage all blacklists and spamtraps.

Cons

We wish the API was a little easier to use.

Danielle

Company size: 2-10 employees

Industry: Health, Wellness and Fitness

Time used: Less than 12 months

Review Source: Capterra

4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
4

Functionality

out of 5

October 2017

Loved the analytics around key email performance. Great ramp up experience and easy DIY

Deliverability is critical in a loud and crowded market. There are many points of vulnerability and 250ok will help you track, monitor, and fix whatever comes your way.

Pros

Really enjoyed the service and deep dives with their consulting services. They give a wide range of options on how you want to engage. We dove in with a deep dive around our current status, then were able to engage on the platform to track key metrics. I love that I can re-engage in a project by project basis as needed in the future.

Cons

You really have to have a deep understanding of the inter-workings of email to understand what this group does - which makes it hard to sell up the corporate ladder.

User Profile

Phil

Verified reviewer

Company size: 501-1,000 employees

Time used: Less than 12 months

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2017

250ok is fast, easy to use, and intuitive.

Pros

Everything is where it should be and the application makes sense. I don't have to click through multiple screens to quickly get the data I need. I like that it loads fast. I like that I can customize what I see when I log in and which items I want to track.

User Profile

Mike

Verified reviewer

Company size: 11-50 employees

Industry: Internet

Time used: More than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2017

250ok gives us great information about the deliverability of our client's emails.

Pros

The software is easy to use and the interface is very intuitive. It's helpful to be able to produce a report or just show a screen that makes sense visually.

Michael

Company size: 201-500 employees

Industry: Health, Wellness and Fitness

Time used: Less than 2 years

Review Source: Capterra

5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

October 2017

I have had nothing but positive experiences with 250OK

Pros

The Analytics feature and the simplicity of the software. It's an inexpensive tool with high-end features. I'm able to get analytics that I'm not able to see with my current ESP.

Cons

Actually there is nothing I like least. The value far exceeds the cost. The only other tool that compares is Litmus

Showing 10 reviews