Acquisio Software

3.83 / 5 (35)

About Acquisio


Acquisio is a cloud-based digital advertisement and campaign management platform. It manages and organizes various advertisement initiatives for digital marketers, agencies and search engine marketers. The platform helps with customer acquisition using digital platforms such as Google AdWords, Facebook Ads, Bing Ads and more.

Acquisio provides solutions for marketers, agencies, local resellers, and small businesses. These solutions include a cross-channel optimization algorithm for marketers; report automation, budgeting and scheduling for resellers and website creation and traffic generation for small businesses.

Other modules include a PPC campaigns manager, dynamic campaigns for every changing scenario, optimization for Facebook and Instagram campaigns. 

Additional features of Acquisio include Acquisio Turing, which is a machine learning solution; cross-publisher campaign management, which helps in display all publishers in a dashboard view and campaign reporting, which provides custom and generic templated peer to peer comparison reports.



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Supported Operating System(s):

Web browser (OS agnostic)

35 Reviews of Acquisio

Average User Ratings

Overall

3.83 / 5 stars

Ease-of-use

3.5

Value for money

3.5

Customer support

4.0

Functionality

3.5

Ratings Snapshot

5 stars

(10)

4 stars

(17)

3 stars

(3)

2 stars

(2)

1 stars

(3)

Likelihood to Recommend

Not likely

Very likely

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Showing 1-20 of 35 reviews

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February 2019

Arturo from Perimeter

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2019

You All-in-One PPC Campaign Management and Reporting Interface

I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool. If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well. Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Pros

The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.

I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Cons

You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

June 2016

Gerardo from ADE

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

June 2016

Acquisio Rivew From a Mexican Google Partner

Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Pros

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Cons

The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

March 2017

Biily from Sensis

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

March 2017

The Future Is Now!

I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here. Customised reporting is my favorite feature and the support is always second to none! Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Pros

Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)




Cons

Occasionally, loading time can some time be a pain

July 2017

Alex from Postmedia Inc.

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

2.0

Customer support

3.0

Functionality

4.0

July 2017

Excellent Adwords API that has most of the functionality you want, and BBM is awesome

The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

Pros

BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.

Cons

The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc.

It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

March 2017

Al from Ascential Media

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

March 2017

Acquisio Rocks

I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons. 1. Acquisio gave us an amazing "global" perspective of performance. 2. Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3. Acquisio seemed to be the most fair in their pricing platforms. We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave.

Pros

global view of all client performance

Cons

still uses flash in some places on their site

February 2017

Tricia from Global Directories

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

February 2017

Robust Digital Marketing Platform

Aquisio is one of the most complete PPC management solutions. The interface is intuitive and easy to get used to once you work with it often. They provide live training sessions on request and have instant chat tech support to resolve issues faster. Their reports are fully customizable and easy to schedule and replicate. Well worth the money if you manage lots of campaigns.

Pros

The reporting platform is very versatile.

Cons

Some of the screens take a while to load.

April 2018

Alyssa from Digico Agency

Review Source: Capterra


Ease-of-use

3.0

Value for money

5.0

Customer support

5.0

Functionality

3.0

April 2018

I worked in Acquisio extensively. There are definitely pros and cons.

Pros

The thing I liked most is its Bid and Budget Management feature. It is great to keep track of Adwords budget so they dont go over, and it keeps track of your rollover budget for you.

Cons

The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using.

March 2017

Dave from Mudd

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

March 2017

An awesome company focused on customer service, scalability, automation, and superior results

Where Acquisio excels above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.

July 2016

Kidus from Mudd Advertising

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2016

Daily Acquisio user

After change to Acquisio for Kenshu it has been amazing and extremely easy to use the support team is amazing!!

Pros

The support team is amazing and you get BBM which rocks!!

Cons

Haven't found any so far.

January 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Customer support

5.0

Functionality

5.0

January 2018

Awesome platform for managing multiple PPC campaigns

Pros

It's really easy to set up and integrate with AdWords. It also has great ability to manage campaigns and optimize.

Cons

The pricing model and minimums are a killer. It would be great to not have to have such a high minimum spend for accounts.

August 2018

Matthew from The Search Agency

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

August 2018

Not Great for Campaigns with Small Budgets

Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Pros

The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Cons

The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

July 2017

aimee from Cox Media Group

Company Size: 10,000+ employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

4.0

Customer support

4.0

Functionality

3.0

July 2017

High level reporting platform

Pros

I like the simple layout and the ability to select specific date ranges. I like the export options of pdf and excel as well.

Cons

I wish it could incorporate Google Analytics as well as compare one set of date ranges to another. While it does include graphs, they are very basic and the metrics that are integrated from our campaigns is very basic, not inclusive of impression share, quality score and other competitive metrics.

July 2016

Emmanuelle from Planning Media

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use