---
title: "Acquisio Software Reviews, Demo & Pricing - 2026"
description: "Review of Acquisio Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/marketing/acquisio-profile/"
page_type: "product"
language: "en"
---

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Acquisio

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Overview

[Alternatives](https://www.softwareadvice.com/marketing/acquisio-profile/alternatives/)

# Acquisio Review

From $199/month Free trial 1 plan

Wondering if Acquisio is right for your organization?

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On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    

## Overview

Acquisio

3.9

[(41)](https://www.softwareadvice.com/marketing/acquisio-profile/#reviews)

Pricing

Starting at $199.00 per month

### About Acquisio

Acquisio is a cloud-based digital advertisement and campaign management platform. It manages and organizes various advertisement initiatives for digital marketers, agencies and search engine marketers. The platform helps with customer acquisition using digital platforms such as Google AdWords, Facebook Ads, Bing Ads and more.

Acquisio provides solutions for marketers, agencies, local resellers, and small businesses. These solutions include a cross-channel optimization algorithm for marketers; report automation, budgeting and scheduling for resellers and website creation and traffic generation for small businesses.

Other modules include a PPC campaigns manager, dynamic campaigns for every changing scenario, optimization for Facebook and Instagram campaigns.

Additional features of Acquisio include Acquisio Turing, which is a machine learning solution; cross-publisher campaign management, which helps in display all publishers in a dashboard view and campaign reporting, which provides custom and generic templated peer to peer comparison reports.

Wondering if Acquisio is right for your organization?

Our Reporting Software selection experts can help you in 15 minutes or less.

## Acquisio User Interface

## Popular Acquisio Alternatives

Main Product

Acquisio

3.9

[(41)](https://www.softwareadvice.com/marketing/acquisio-profile/#reviews)

Ratings Breakdown

-   3.71Ease of use
-   3.58Value for money
-   4.0Customer support
-   3.63Functionality

Pricing

Starting at $199.00 per month

Get Price

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4.6

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Ratings Breakdown

-   4.32Ease of use
-   4.23Value for money
-   4.38Customer support
-   4.59Functionality

Pricing

Starting at $139.95 per month

Get Price

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Ratings Breakdown

-   4.46Ease of use
-   4.30Value for money
-   4.56Customer support
-   4.42Functionality

Pricing

Available upon request

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Ratings Breakdown

-   4.82Ease of use
-   4.73Value for money
-   4.84Customer support
-   4.73Functionality

Pricing

Starting at $79.00 per month

Get Price

## Acquisio Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Basic

$199.00

per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

## Acquisio Features

-   Popular features found in Reporting
    
    Ad hoc Query
    
    Customizable Dashboard
    
    Dashboard Creation
    
    Data Import/Export
    
    Drag & Drop
    
    Forecasting
    
    Multiple Data Sources
    
    OLAP
    
    Performance Metrics
    
    Scheduled/Automated Reports
    
    Search/Filter
    
-   More features of Acquisio
    
    A/B Testing
    
    Account Alerts
    
    Activity Dashboard
    
    Activity Tracking
    
    Ad hoc Reporting
    
    Advertising Management
    
    API
    
    Audience Targeting
    
    Bid Management
    
    Budget Management
    
    Campaign Analytics
    
    Campaign Management
    
    Channel Management
    
    Client Management
    
    Conversion Rate Optimization
    
    Conversion Tracking
    
    Cross Channel Attribution
    
    Customer Segmentation
    
    Customizable Reports
    
    Customization
    
    Data Connectors
    
    Data Visualization
    
    Display Ad Management
    
    Financial Reporting
    
    Goal Setting/Tracking
    
    Keyword Research Tools
    
    Keyword Tracking
    
    Marketing Reports
    
    Monitoring
    
    Multi-Account Management
    
    Multi-Campaign
    
    Multi-Channel Management
    
    Multi-Channel Marketing
    
    Multiple Site Management
    
    Pageview Tracking
    
    Performance Management
    
    Reporting/Analytics
    
    Retargeting Ads
    
    ROI Tracking
    
    Site Search Tracking
    
    Social Media Monitoring
    
    Template Management
    
    Time on Site Tracking
    
    User Interaction Tracking
    

## Acquisio User Reviews

## Acquisio customer ratings

- Overall rating: 3.9/5
- Total reviews: 41

### Rating distribution

- 5 stars: 14 reviews (34%)
- 4 stars: 18 reviews (44%)
- 3 stars: 4 reviews (10%)
- 2 stars: 2 reviews (5%)
- 1 star: 3 reviews (7%)

### Secondary ratings

- Ease of use: 3.7/5
- Value for money: 3.6/5
- Customer support: 4/5
- Functionality: 3.6/5

---

Have you used Acquisio and would like to share your experience with others?

### Acquisio Rocks

- Overall rating: 4/5
- Reviewer: Al Y.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: March 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons. 1. Acquisio gave us an amazing "global" perspective of performance. 2. Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3. Acquisio seemed to be the most fair in their pricing platforms. We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

global view of all client performance

#### Cons

still uses flash in some places on their site

---

### Amazing automated budget spending!

- Overall rating: 5/5
- Reviewer: Rachel S.
- Verified reviewer: Yes
- Industry: Design
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: January 2020
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

This has helped me avoid overspending and impress more clients with a better ROI.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

They have a fully automated budget spending system, which is really great! This platform also ensures that your Google, Bing and Facebook ads never overspend your monthly budget. It also automatically adjusts bidding strategies!

#### Cons

This tool is quite complex and would require some extensive training. It also lacks functionalities when it comes to automating smart Google campaigns.

---

### Okay, but...

- Overall rating: 3/5
- Reviewer: Jennifer P.
- Verified reviewer: Yes
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used weekly for less than 12 months
- Reviewed: January 2022
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

This a a decent reporting software, but the interface is not very user friendly and data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report. All the data is there, and customer service with them is great, but overall it's just...'eh!

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 3/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

Data transfers were typically error free and customer service with them is great

#### Cons

Interface is not very user friendly and initial data connection is harder than it should be. I wish it was easier to customize reports, and I don't love the look of the finished report.

---

### The Future Is Now!

- Overall rating: 4/5
- Reviewer: Biily D.
- Industry: Marketing and Advertising
- Company size: 11-50 employees
- Product usage: Used daily for less than 2 years
- Reviewed: March 2017
- Review source details: This review was submitted organically. No incentive was offered

I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here. Customised reporting is my favorite feature and the support is always second to none! Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

Where do I start: customised reporting tool Budget & Bids feature Support turnaround time Supports both Adwords & Bing Frees up time to optimise campaigns Pulling reports is 100% correct I don't have to jump from one platform to another (one-stop-shop)

#### Cons

Occasionally, loading time can some time be a pain

---

### Excellent Adwords API that has most of the functionality you want, and BBM is awesome

- Overall rating: 4/5
- Reviewer: Alex B.
- Industry: Marketing and Advertising
- Company size: 501-1000 employees
- Product usage: Used daily for less than 2 years
- Reviewed: July 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 2/5
- Customer support: 3/5
- Functionality: 4/5

#### Pros

BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.

#### Cons

The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc. It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

---

### Robust Digital Marketing Platform

- Overall rating: 4/5
- Reviewer: Tricia C.
- Verified reviewer: Yes
- Product usage: Used daily for more than 2 years
- Reviewed: February 2017
- Review source details: This review was submitted organically. No incentive was offered

Aquisio is one of the most complete PPC management solutions. The interface is intuitive and easy to get used to once you work with it often. They provide live training sessions on request and have instant chat tech support to resolve issues faster. Their reports are fully customizable and easy to schedule and replicate. Well worth the money if you manage lots of campaigns.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

The reporting platform is very versatile.

#### Cons

Some of the screens take a while to load.

---

### My Review form 1st Commercial Credit

- Overall rating: 2/5
- Reviewer: Raul E.
- Industry: Financial Services
- Company size: 11-50 employees
- Product usage: Used daily for less than 12 months
- Reviewed: April 2017
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

The software doesn't do what its told to do. it has its own mind even though you set the parameters and it goes and does the opposite of what my settings are. I discussed it with my representative but this is the way your stuff works. For example, If I set a range for the bid it will go under my minimum. or not update at all or sometimes overbid.

#### Ratings breakdown

- Ease of use: 2/5
- Value for money: 1/5
- Customer support: 4/5
- Functionality: 2/5

#### Pros

not impressed

#### Cons

it doest follow simple settings and parameters.

#### Vendor response

Raul, My name is David Sullivan I¿m the VP of Customer Success at ACQUISIO. I recall meeting you a little over a year ago at a conference here in Austin. Your feedback on BBM is very disappointing to hear. I have reached out to your Account Manager to set up a call between the three of us to further discuss your current experience. I look forward to reconnecting and seeing what we can do to improve your experience with acquisio.

Replied April 2017

---

### An awesome company focused on customer service, scalability, automation, and superior results

- Overall rating: 5/5
- Reviewer: Dave M.
- Industry: Marketing and Advertising
- Company size: 51-200 employees
- Product usage: Used daily for more than 2 years
- Reviewed: March 2017
- Review source details: This review was submitted organically. No incentive was offered

Where Acquisio excels above all others is in customer service. Everyone, and I mean everyone, from Client Service representative to the developers to the CEO, demonstrates that they value the relationship with their customers above all else. And that feels awesome.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

---

### High level reporting platform

- Overall rating: 4/5
- Reviewer: aimee j.
- Industry: Marketing and Advertising
- Company size: 10000+ employees
- Product usage: Used weekly for more than 2 years
- Reviewed: July 2017
- Review source details: This review was submitted organically. No incentive was offered

#### Ratings breakdown

- Ease of use: 3/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 3/5

#### Pros

I like the simple layout and the ability to select specific date ranges. I like the export options of pdf and excel as well.

#### Cons

I wish it could incorporate Google Analytics as well as compare one set of date ranges to another. While it does include graphs, they are very basic and the metrics that are integrated from our campaigns is very basic, not inclusive of impression share, quality score and other competitive metrics.

---

### Excellent product

- Overall rating: 4/5
- Reviewer: Emmanuelle R.
- Industry: Marketing and Advertising
- Company size: 2-10 employees
- Product usage: Used daily for more than 2 years
- Reviewed: July 2016
- Review source details: This review was submitted organically. No incentive was offered

Very good reporting platform, rules and automation need improvement. I would recommend this product.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 5/5
- Functionality: 4/5

---

Showing 1 - 10 of 41 Reviews

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