All Act-On Reviews
1-25 of 247 Reviews
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Andrew
1,001 - 5,000 employees
Used less than 12 months
OVERALL RATING:
4
Reviewed June 2022
Easy to use, but not our top choice
Russell
Verified reviewer
Banking, 1,001-5,000 employees
Used monthly for more than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
4
FUNCTIONALITY
5
Reviewed November 2018
Act-On's strengths are it's customizability and robust features.
Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.
PROSAct-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.
CONSIt's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.
Vendor Response
Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!
Replied December 2018
Michael (Mike)
Verified reviewer
Computer Software
Used free trial
OVERALL RATING:
5
Reviewed August 2014
Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On
A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,
PROSAct-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.
CONSAct-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.
Luke
Law Practice, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
2
EASE OF USE
3
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
Reviewed April 2019
Over-promising and under-delivering are key traits of Act-On
Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.
PROSThe system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.
CONSCustomer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.
Dave
Verified reviewer
Biotechnology, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
1
FUNCTIONALITY
4
Reviewed August 2018
ACT-ON customer service is fading fast
I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.
PROSIn the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.
CONSI generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.
Vendor Response
Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah
Replied August 2018
Dan
Verified reviewer
Computer Software, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2019
Quick to Learn, Easy to Use
Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.
PROSIt didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.
CONSI didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.
Vendor Response
Hi Dan, Thanks for being an Act-On enthusiast and posting a review! We love your feedback. Cheers, Sarah
Replied July 2019
Srinivas
Verified reviewer
Information Technology and Services, 501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
2
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
2
FUNCTIONALITY
3
Reviewed October 2019
Needs more improvement in UI and UX
its was an ok use software but not the best. I use hubspot now, try to replicate hubspot acton
PROSLess expensive, serves the purpose for a while not for long run
CONSui and ux is very poor and navigation was not so friendly
Reason for choosing Act-On
less pricing
Reasons for switching to Act-On
user experience is great, and has a CMS to host website
Doug
Verified reviewer
Retail, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2018
Act-On is a great platform and partner in educating users on marketing automation best practices
The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.
CONSI do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.
Vendor Response
Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah
Replied July 2018
Samuel
Verified reviewer
Internet, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed November 2017
Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams
We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.
PROSAct-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.
CONSIt would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.
Rachel
Verified reviewer
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2017
Act-On Is A Great Marketing Automation Tool
Act-On is one of the more affordable marketing automation platforms and has great features.
PROSAct-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.
CONSAct-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.
Angie J
Verified reviewer
Information Technology and Services, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2018
Love the Tool
The product just keeps getting better and better.
PROSThe Customer Service Team goes above and beyond.
CONSThere is an expression, "you don't know what you don't know." Act-On has been a great service for my clients for different reasons, but there is nothing that Act-On hasn't been able to solve for my clients. So nothing comes to mind.
Vendor Response
Thanks for the great review, Angie! We love hearing that you're an Act-On enthusiast!
Replied September 2018
Amy
Telecommunications, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed August 2017
Invaluable Marketing Asset
Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.
CONSKeeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.
Anonymous
51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2019
Act-On for small B2B business
We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.
PROSEase of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.
CONSMain dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.
Vendor Response
Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement. https://community.act-on.com/home Cheers! Sarah
Replied May 2019
Bryan
Used free trial
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
Reviewed June 2014
Best Cost-Effective Marketing Automation Software
Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients. Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried. Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms. We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring. I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis. If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed September 2018
Very Solid Product for Very Little Money
Our target markets have become much more complicated as we've grown, and ActOn allows us to segment our campaigns to send the right message to the right audience - by geography, vertical, etc.
PROSSyncing with SFDC is awesome. Easy to use - novices can pick it up quickly. Reporting is quite good and easy to understand. Love the continuous product improvements that are made.
CONSWYSIWYG can drive you crazy, especially with formatting and fonts and hyperlinks, making it tedious to get the look you want. Lately it has been very slow to load, especially photos/graphics.
Vendor Response
Thanks for posting your review. I agree that it's easy to pick up and hit the ground running especially if you take advantage of the University, the User Community and the awesome Boot Camp trainings. Learn more on the Community here: https://community.act-on.com/home
Replied September 2018
Kerry
Building Materials, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2019
Very Effective
My experience has been great! We don't have an overly complicated marketing plan and this does everything that we need it to do.
PROSThis software works very well for our company. A lot of people I've chatted with feel it's out of date but for us, it's perfect. It's easy to write and send an email campaign, and even easier to track the results! I also appreciate how easy it is to use with Dynamics CRM and upload .csv files.
CONSThere really isn't anything I don't like about this software. I haven't had a negative experience and it hasn't disappointed me in any way.
Vendor Response
Hi Kerry, Thanks so much for posting your review. We love customer feedback and are so happy you're an Act-On enthusiast! Cheers, Sarah
Replied July 2019
Faisal
Financial Services, 11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2018
The Best Marketing Automation Tool
Highly recommended, this is the second company in which i have worked for and implemented Act-On. This is my go to marketing automation tool.
PROSI have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.
CONSThe email builder works great but does not live up to my requirements. I wish you could get more advanced with designs.
Vendor Response
Hi Faisal, Thanks so much for posting your review. We are thrilled that you are happy and having a positive experience with Act-On. I would encourage you to check out the Act-On user community at https://community.act-on.com/ It's a great place to share your product requests and suggestions and learn from other marketers.
Replied July 2018
Jessica
Hospitality, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2018
Easy to use
Everyone I have spoken to from account manger, tech support and engineers for trouble shooting any problem that we have have been really helpful. They have always figured out a way to fix the problem especially with our really complex list that we have.
PROSAct-On is easy to use especially if you know a bit of html knowledge. When designing you can even go into the code and alter it a bit if you know any html. The designs come out nice and clean and you can always work around any issues that comes up.
CONSWhen designing emails and your using tables and have the image set to the max pixel you have to alter the code for it to display on mobile devices.
Vendor Response
Thanks for your review, Jessica! So glad you're finding value in Act-On and that you've found our team has been friendly and helpful. Happy marketing!
Replied September 2018
Anonymous
201-500 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed September 2018
Great product
Act-On is a mainstay of my marketing team. If I could keep only one product or service it would be Act-On. Great team behind it in my experience.
PROSGood set of features and functions. Good product team and exciting roadmap. Easy to implement.
CONSOnboarding could have been better (but that was some time ago now and I know they have improved it). Feature request facility feels like a black hole at times!
Vendor Response
Great to hear your feedback, thank you! Do check out the Act-On User Community for more great resources and training tools. You'll find it here: https://community.act-on.com/home Cheers!
Replied September 2018
Anonymous
51-200 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed May 2019
Easy to Use Marketing Automation Platform
We've built all of our landing pages in Act-On, and every marketing emails is sent through the software.
PROSVery easy to learn and use the platform. The drag-and-drop Landing Page and Email composers can your team productive with Act-On in no time.
CONSThe interface is a inconsistent (some modules have been updated more than others), and there are a few missing nice-to-have options (like the ability to add anchors to CTA buttons - this can be done but by manually adding a button with HTML).
Vendor Response
Thanks so much for sharing your feedback!
Replied May 2019
Alfred
Verified reviewer
Electrical/Electronic Manufacturing, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2019
If уоu wаnt tо hаvе а suссеssful busіnеss, уоu nееd Aсt-On
I’m а рart оf а sаlеs аnd mаrkеtіng tеаm, аnd wе hіghlу аррrесіаtе thіs sоftwаrе. It hеlрs us соunt еvеrуоnе, whо vіsіts оur wеb раgе, іnсludіng sіgn-іn сustоmеrs аnd аnоnуmоus vіsіtоrs. Nоw wе саn еаsіlу sеt uр аutоmаtеd рrоgrаms, whісh mаkеs оur wоrkflоw sіmрlеr аnd smооthеr. Lаstlу, thе сustоmеr suрроrt іs tеrrіfіс.
CONSLіkе аnу рrоduсt, thіs оnе іs not реrfесt. Fоr іnstаnсе, уоu nееd tо gеt fаmіlіаr wіth thіs арр bеfоrе уоu dесіdе tо usе іt. Othеrwіsе, іt іs еаsу tо mаkе mіstаkеs аnd sеt uр wrоng аlgоrіthms. Yоu аlsо nееd tо mоnіtоr thіs арр rеgulаrlу, bесаusе sоmеtіmеs sеttіngs wіll аutоmаtісаllу сhаngе wіthоut рrореr nоtіfісаtіоn.
Anonymous
11-50 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed September 2018
A repeat customer
Act-On allows us to do some next level segmentation and marketing.
PROSAct-On has been my go-to solution for the last 5 years. They may not be as well known as some, but they offer great value and a deep bench of functionality. Incredibly innovative too.
CONSCustomer service has gone through hiccups of late
Vendor Response
Thank you for your feedback. We appreciate it and love hearing from customers. Please check out the Act-On User Community for more resources. It's a great place to exchange best practices. https://community.act-on.com/home
Replied September 2018
Tom
Used free trial
OVERALL RATING:
4
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2013
We specifically communicate with the C-Suite and particularly with the CEO or President of our clients. It's a relationship-selling process and a one-to-one marketing environment with the most difficult demographics imaginable. We needed a marketing automation platform to track visits to our website from various sources: print campaigns, event follow-up, quarterly articles, etc. Before Act-On we had no software solution. We have an enterprise account. The implementation was extremely easy, and integration with salesforce was not too complicated or messy. We had a lot of data scrubbing to do on our end before things were working correctly. It took about 30 days and Act-On was really helpful. Act-On is very easy to use; it only took us a few days after our initial conference call with the support/training group to send out our first campaign. Customer support is very responsive and thorough. I was having difficulty getting one particular form to do what I wanted it to do, but after a quick chat with our support representative (we have our own dedicated account executive and support person) I was creating landing pages left and right. We can see results in near-real-time! (just hit the refresh button and wala!) It's great to have reports that track everything that our executives can understand and show where marketing is making an impact. It's very difficult to tie in marketing to sales a lot of the time, but we can show where a specific individual landed on our site after a campaign or email, and see what their behavior is. After seeing the pages they landed on, we can issue a request for a follow-up call and direct the sales team to what topics might be of interest to the prospect.
Stephanie
Verified reviewer
Research, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
CUSTOMER SUPPORT
1
FUNCTIONALITY
3
Reviewed April 2018
I use this software regularly (almost every day) for work as a marketing specialist.
Building mailings is relatively straightforward. There are a decent amount of functions that allow us to customize our mailings in different ways based on content and branding for our various campaigns.
CONSThe sorting and filtering functions for sent mailings isn't very robust. The mailing builder is actually really quite finicky sometimes. Adding borders around image blocks causes extra white space around mailings. Also, buttons and other smaller elements render differently in the mailing builder than in Outlook, which is one of the primary email clients people use. Mailings end up looking less polished in Outlook.
Vendor Response
Hi Stephanie, Thanks for posting your review. We really appreciate your honest feedback and take it to heart. Best, Sarah
Replied May 2018
Anonymous
201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
Excellent service without needed to hire more staff
Excellent customer service, fantastic training program, continued support
PROSEase of use, integration into company process, no need to hire more staff to manage the program
CONSNot as many integrations as available as other platforms, but not necessarily holding us back.
Vendor Response
Thanks so much for the great feedback! We love hearing from customers and appreciate that you took the time to post a review. Cheers!
Replied April 2019