All Act-On Reviews
1-25 of 243 Reviews
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Andrew
Company size: 1,001 - 5,000 employees
Time used: Less than 12 months
Review Source: Capterra
June 2022
Easy to use, but not our top choice
Dan
Verified reviewer
Company size: 201-500 employees
Industry: Computer Software
Time used: Less than 12 months
Review Source: Capterra
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
July 2019
Quick to Learn, Easy to Use
Overall, it's just been a good experience. I had to learn this software at the same time as a handful of others related to my new responsibilities, and this was definitely the easiest to pick up on.
Pros
It didn't take long for me to learn how to use it, even without hands-on guidance. I primarily focus on a monthly campaign being sent to a massive group of clients, and I was able to refer to past ones created by my predecessor as a standard template. Designing is a very simple processes.
Cons
I didn't like the reporting at first, but, now that I better understand the information I being provided, it's better.
Response from Act-On Software
Hi Dan, Thanks for being an Act-On enthusiast and posting a review! We love your feedback. Cheers, Sarah
Replied July 2019
Michael (Mike)
Verified reviewer
Industry: Computer Software
Time used: Free Trial
Review Source: GetApp
August 2014
Happy Journey from ZohoCRM/Act-On to Salesforce/Act-On
A few years ago, after consulting and then joining a growing small business, the president and I threw out Microsoft's Business Contact Manager and brought up ZohoCRM integrated with GoogleApps/Mail. The combination was a 'right-size' approach at the time, for many months. But as the customer database grew, the reporting needs and interest in integrating marketing automation intensified, we knew we needed to augment or replace the use of Vertical Response for outbound. Surveying the segment, I found and researched Eloqua, Marketo, and Act-On. As we were staffing limited, time was valuable, complex solutions were of no interest. We went with Act-On and have never looked back. The recent migration from moving from the ZohoCRM platform to Salesforce.com as the needs and demands grew has gone quite smoothly. I have seen the comments related to Salesforce by others and believe that for some who are not going to try to work towards automation, and for whom a solid Ecosystem of solutions from which to draw are not important, ZohoCRM can be an attractive solution. But, if a minimal level of usage sophistication begins to be applied, integration with other systems like Lead Management/Marketing Automation is important (and at this point, it should be for nearly any business with revenues over a few hundred $K a year) the Salesforce/Act-On combination has been killer-good,
Pros
Act-On is FAST to get running, whether using alone, or in conjunction with another platform like Salesforce. Answers, insight, follow up automation are all easily obtainable quickly without being sent to a week-long training seminar for $1500.
Cons
Act-On is still building out some capabilities that other players like Eloqua have had. But if you're just starting out, you're not likely to need those features for some time as you get your feet under you. A/O is best for small to mid-size firms.
Luke
Company size: 11-50 employees
Industry: Law Practice
Time used: More than 2 years
Review Source
EASE OF USE
3
VALUE FOR MONEY
1
CUSTOMER SUPPORT
1
FUNCTIONALITY
2
April 2019
Over-promising and under-delivering are key traits of Act-On
Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.
Pros
The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.
Cons
Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.
Dave
Verified reviewer
Company size: 201-500 employees
Industry: Biotechnology
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
1
FUNCTIONALITY
4
August 2018
ACT-ON customer service is fading fast
I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.
Pros
In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.
Cons
I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.
Response from Act-On Software
Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah
Replied August 2018
Layne
Verified reviewer
Company size: 51-200 employees
Industry: Publishing
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
3
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
July 2018
This is really a marketing tool that has build some features for salespeople
Pros
I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.
Cons
It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.
Response from Act-On Software
Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks!
Replied July 2018
Doug
Verified reviewer
Company size: 51-200 employees
Industry: Retail
Time used: Less than 12 months
Review Source: Capterra
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
July 2018
Act-On is a great platform and partner in educating users on marketing automation best practices
Pros
The most beneficial aspect of Act-On for my team and me is the ease in which you can create attractive templates for emails, landing pages and forms.
Cons
I do not have any major dislikes as far as the software platform is concerned. There have at times been minor issues, but support always does a great job quickly rectifying the situation.
Response from Act-On Software
Hi Doug, Thanks so much for posting an Act-On review on Capterra. We love hearing from customers and appreciate you sharing your feedback. Happy Marketing! Sarah
Replied July 2018
Samuel
Verified reviewer
Company size: 11-50 employees
Industry: Internet
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
November 2017
Act-On Has Become A Beneficial Process For Our Sales & Marketing Teams
We can consistently track visitors and create drip campaigns all from the same platform in a matter of minutes.
Pros
Act-On's ability to track customers that visit the website and what pages they subsequently visit afterwards.
Cons
It would be nice if Act-On would develop a system to track a visitor using an incognito window or private browser.
Datis
Verified reviewer
Company size: 11-50 employees
Industry: Events Services
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
April 2020
Some great features but a lot of big flaws (haven't used it for 2 years)
It did some things really well, but other things really poorly. I'm not sure how much they've improved these past couple years, but I would only use them again if I were to lock in a heavily discounted rate and needed an instant bi-lateral sync between Salesforce and my automation platform.
Pros
- Their support team was stellar - Their Salesforce integration is the best I've seen in a Marketing Automation Platform - Their list segmentation system features were fantastic - We were early subscribers to act-on so we had a really cheap rate
Cons
I haven't used this software for a couple years, so they may have improved a lot but here were some of my major gripes: - Extremely difficult to track lead sources - Integration with ad platforms wasn't very good - Landing page builder was terrible - Lots of limitations with forms - Email builder was quite painful to use but they made some improvements along the way while I was using them
Rachel
Verified reviewer
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
November 2017
Act-On Is A Great Marketing Automation Tool
Act-On is one of the more affordable marketing automation platforms and has great features.
Pros
Act-On gives our marketing teams the ability to send out email drip campaigns and monitor website visitors.
Cons
Act-On is a very in-depth software and takes quite a bit of time to understand and become familiar with.
Angie J
Verified reviewer
Company size: 51-200 employees
Industry: Information Technology and Services
Time used: More than 2 years
Review Source: Capterra
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
September 2018
Love the Tool
The product just keeps getting better and better.
Pros
The Customer Service Team goes above and beyond.
Cons
There is an expression, "you don't know what you don't know." Act-On has been a great service for my clients for different reasons, but there is nothing that Act-On hasn't been able to solve for my clients. So nothing comes to mind.
Response from Act-On Software
Thanks for the great review, Angie! We love hearing that you're an Act-On enthusiast!
Replied September 2018
Amy
Company size: 51-200 employees
Industry: Telecommunications
Time used: More than 2 years
Review Source
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
August 2017
Invaluable Marketing Asset
Pros
Act-On is a robust, yet easy-to-use solution that combines multiple marketing applications into one. It has been a workhorse for us. While it can serve more than a dozen vital functions, including social media management and ABM, I most appreciate its integration with our CRM system (Microsoft Dynamics 365) and how it can be used to automate nurture programs, score leads based on behavior/engagement, and monitor web site visitor activity. I’m also very impressed by members of the tech support team who are very patient and have bailed us out of an after hours pinch more than once.
Cons
Keeping up with the constant evolution of Act-On is a full-time job. I often feel like we’re 5 steps behind in understanding newly released features and everything it can do. Of course, that’s a good problem. My only true critique is that the organization seems to have gone through some growing pains and lost its personal touch along the way. When I first selected and implemented Act-On at my previous company 4 years ago, I felt like our sales rep and implementation team were truly invested in our success. I was so impressed by the product and Act-On’s customer success team that I implemented it again at my next company and recommended it to several peers. However, faces began to change quickly, and we had 3 different reps in the same year. Our new contacts were less interested in our success and more interested in what we could do for them. One became obsessed with recruiting our company as a reseller. Things have settled down, but I don’t feel like they value our business as much as they once did.
Anonymous
Company size: 51-200 employees
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
May 2019
Act-On for small B2B business
We needed a platform to help us segment and reach customers across many varied products lines, and this has helped. Adding in customer service analytics and social media mindshare, and we are pleased with what Act-On provides.
Pros
Ease of use is first and foremost. To create, segment and automate emails of value that will reach our varied customer base is key for us. The social media aspect of Act-On is also a valued feature that not only allows us to plan when our content is shared but what content hits at the right time. We don't use the scoring as much as most companies probably do, but our dive into behavioral analytics through Act-On is yielding great results as well.
Cons
Main dislike: More personalization for our sales force to view how their customers are responding. Dashboard is fine, for sure, but we'd love a better way for them to witness the contacts happening.
Response from Act-On Software
Thanks for the great feedback. If you haven't already, check out the Act-On User Community for best practice sharing. You'll also find a recent on-demand webinar there about Act-On and Sales Enablement. https://community.act-on.com/home Cheers! Sarah
Replied May 2019
Bryan
Time used: Free Trial
Review Source: Capterra
EASE OF USE
5
CUSTOMER SUPPORT
5
June 2014
Best Cost-Effective Marketing Automation Software
Our company has tried different Marketing vendors, and not every experience has been a pleasant one. This is why I can say with confidence that Act-On is the best Marketing Software that we have found. Not only do they deliver a great product, but the customer experience has been stellar from Day One. You can really feel they care about their customers and I especially love the fact that I am not treated like just a client number. It's always great to find a vendor that takes such great care of their clients. Our Product Management and Marketing Teams are definitely #TeamActOn! One of the things that Act-On does better is their Salesforce integration which works both ways, meaning that no matter where the lead information originates, it will synchronize correctly as it should, which was not the case with other software we tried. Act-On's out-of-the-box Webinar integration with GoToMeeting and WebEx simply works and there's no need to purchase or subscribe to additional "Apps" as was the case with other Marketing platforms. We really appreciate their service--it has helped our Marketing Team be more efficient and take our Marketing campaigns to the next level. Did I mention that our Sales Team loves seeing who's visiting our website? They even have their own Act-On Tab in Salesforce with leads in their territory based on Act-On's lead scoring. I feel that Act-On provides the best value from the marketing software that I've personally vetted. They recognize that sometimes you don't market to the same individuals all the time, which is why their pricing model is based on the number of active contacts you e-mail each month. Unlike other vendors, you are not locked into a 12-month or greater commitment contract. The contract is on a monthly basis and you can cancel at anytime--they truly earn our business on an ongoing basis. If I had to change anything, I would probably request for greater reporting capabilities when it comes to integrating our Google AdWords campaign, but it looks like they plan on rolling out some improvements in that area soon. Overall, Act-On is a great service and we plan on being a customer for many years to come.
Anonymous
Company size: 51-200 employees
Time used: More than 2 years
Review Source: Capterra
EASE OF USE
4
FUNCTIONALITY
5
September 2018
Dynamics Compatible, Great Value
An unexpected benefit has been in the customer support department. Proactive email drips for recent purchasers helps that team provide great service consistently through scheduled email programs with tips and tutorials.
Pros
The Dynamics integration was a crucial part of my decision to adopt this software for my company. Ease of use is comparable to any other robust marketing automation tool. We've seen huge value in this purchase.
Cons
Unfortunately the software does not function well on iOS devices.
Response from Act-On Software
We love hearing your feedback. Thanks for sharing your review! Great to hear that you're benefitting from the new customer tutorials, tips and tricks. If you haven't already, please check out the Act-On User Community as another great resource for best practices and product suggestions. https://community.act-on.com/home
Replied September 2018
Grace
Company size: 11-50 employees
Industry: Computer Software
Time used: More than 2 years
Review Source
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
March 2018
Budget-friendly marketing automation that does what we need
We've worked with Act-on for more than three years and have appreciated what it accomplishes for us. Customer service has always been responsive, as well. If you can't necessarily affort one of the major players in the market, Act-on is a great alternative.
Pros
The automated programs make staying in touch with customers and prospects very easy. You can set up quite complicated programs that incorporate not only emails to the target audience but that also notify internal staff and other functions.
Cons
It's not as complete as some other systems. For instance, the website info you can get is not super detailed or useful. As well, connecting with a CRM that isn't already integrated is not a simple task.
Anonymous
Company size: 11-50 employees
Time used: Less than 2 years
Review Source: Capterra
EASE OF USE
3
FUNCTIONALITY
5
February 2020
Great but with a learning curve
It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.
Pros
This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.
Cons
Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.
Anonymous
Company size: 11-50 employees
Time used: More than 2 years
Review Source: Capterra
EASE OF USE
5
VALUE FOR MONEY