Powerful and user friendly marketing automation suite with excellent customer support.

Excellent customer service, fantastic training program, continued support.

My experience has been great. We don't have an overly complicated marketing plan and this does everything that we need it to do.

Great for hosting multiple account instances, dedicated IP address, and easy to navigate.

Locked into a major contract, which even with their lack of performance, is tough to leave. Their UI is really, really bad.

I have used and reviewed many tools, but i will say Act-On is my favorite. Easy to use, and the best customer service of any of it's competitors.

It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Main dislike: More personalization for our sales force to view how their customers are responding.

They have been limited on their choices of stock email templates, but in August 2014, they are releasing a new builder, which should fix this tiny problem.

Their support is amazing now that they have the live chat option.

Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool.

Ease of use and template share between markets is great.

Customer support is excellent, and the constant release of point upgrades and additional, no-charge functionality is awesome. We have massively improved the quality and volume of qualified leads.

Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.

Reporting is quite good and easy to understand. Love the continuous product improvements that are made.

Great Automation Program, Especially for SugarCRM Users.

The product and Customer Support are great. Act-On was our company's first marketing automation platform, and there are others out there, but I think our decision was a good one.

This was disappointing and one of the reasons we bought it. No improvements have been made recently.

Our sales team loves Act-On, and how much control they have over what they see, and we in marketing love the intuitive interface and the ease of setting up nurturing campaigns.

This software has great features. Act On is easy to use with the available instructions and other help information.

Decent if you already have it and infrequently email. There are better solutions at lower prices.

My favorite piece is the email marketing (including their fantastic A/B testing), and their automated programs. Integrates extremely well with Salesforce.

Usability is very bad, and support is not very helpful when things are malfunctioning.

Since the very beginning of our relationship with Act-On, they have been helpful and have always been improving the product. It is a very intuitive tool and makes marketing fun and effective.

Overall, Dynamics CRM is the biggest problem; however, if Act-On is going to support its integration with the platform, it has to better understand it. Besides that, I like the tool.

Need more some updates! it sometimes lags when it browsing different sites and options.

We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease.

The platforms has some strong segmentation abilities and offers a lot of integrations with other tools.

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience.

Once you learn it, you realize how nice of a tool it is. Email campaigns, lead scoring, assessing total voice of customer -- it's all there.

The best CRM hands down we have ever used. Support is awesome and the ease of use on all platforms is top notch.

It helps to effectively generate and manage leads,track them and follow up effectively till they are converted.

I think it takes a long time to hear back from someone regarding any problems or issues a user can have at times.

Their support staff is excellent, and easy to connect with.

This is a very advanced CRM and works well for the money. It is easy to use and set up automated drips for emails and texts.

The MOJO dialer integration led to major success for our team. If you are looking for a CRM, this one is worthy of a look.

Easy to use once you understood the concepts. Love being able to see what my clients were searching for on my team's real estate website.

It is always making things user friendly and it is efficient and effective in catching attention. Makes it easy to keep up.

We have received a lot of praise for this application and it helps our customers learn and explore.

BoomTown is competitively priced, so it makes it a great budget-friendly option while still offering excellent features.

I liked the deal that they gave my deal to be a user, and the amounts of other technologies they integrate with.

Easy to use and keep track of clients, to-do's, calls, drip plans, etc. Great for note keeping and can share info easily with transaction coordinator and such.

Website management easy to work with. Top Opportunities are easy to navigate through.

Adding a new lead (fake # or no #). Landline numbers (why not call? Just pass along to agent?).

It technically does have most of the features you'd want in a CRM and was built for the real estate industry.

I love the ability to track notes, calls, etc. I also like the ability to track transactions as well.

As a realtor my team uses boomtown and it has been so effective. It helps us capture the leads and follow up so easily.

I dislike not being able to delete bad leads. It's confusing on how to change a lead's general information.

The automative features are wonderful to help give ease of mind when keeping business and running a business.

Loving it and loving the addition of the dotloop integration.

Love everything about the system. Helps me keep in contact with my leads seamlessly.

Overall experience is very good, good customer support, good quality leads, just in two months I have already converted One Lead into Buyer Transaction.

Loved the CRM easy to use and worth the money.

It is a very user friendly CRM. Visually appealing, and the customer service department is there to help you with anything you need.

This automatic email currently can not be edited. It asks the client to call, but no phone number is provided in the entire message.

I hate the multiple windows that pop up when you update something, I'll have five or six boomtown windows open once im done updating.

That can be pretty annoying and inconvenient. Sorry if I didn't explain it correctly.

I like the included free service of having a concierge who does all of the pre qualifying for me so I can focus on other important tasks.

Great Customer service and training. Excellent pre-made action plans.

I like the integration of video into email marketing campaigns, newsletters, and other forms of electronic transmissions.

Great customer service, excellent drip campaigns.

Plenty of good usage as a CRM and the automated emailing works like a charm after it set up.

The speed to solutions and getting back to work quickly without waiting for a response or getting help/ solutions.

US Dollar

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.


With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.


Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.



LongDescription

Real-Time Analytics

Engagement Tracking

A/B Testing

Website Analytics

Lead Notifications

Customer Surveys

Multi-Channel Marketing

Personalization

Social Marketing

Online Forms

Lead Engagement

Lead Capture

Activity Tracking

SEO Management

Customer Segmentation

Drip Campaigns

Responsive Web Design

Data Extraction

Lead Distribution

Multi-Campaign

Pipeline Management

Lead Database Integration

Customizable Fields

Campaign Scheduling

Template Management

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Lead Generation

Email Templates

Subscriber Management

Contact Management

Lead Verification/Validation

Form Builder

Lead Management

Conversion Rate Optimization

Email Marketing

Social Media Monitoring

List Management

Sales Reports

Real Time Data

Performance Metrics

Channel Management

Click Tracking

Marketing Automation

Landing Pages/Web Forms

Role-Based Permissions

Social Media Integration

Lead Segmentation

Real-Time Notifications

Forms Management

Customizable CTAs

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Customization

Activity Dashboard

CAN-SPAM Compliance

Reporting & Statistics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

WYSIWYG Editor

Image Library

Conversion Tracking

Lead Nurturing

Interaction Tracking

Dashboard

Web Forms

Mobile-Optimized Email

Spam Blocker

Campaign Personalization

Real Time Reporting

Customizable Branding

Behavior Tracking

Reporting/Analytics

Contact Database

Mailing List Management

Prioritization

Campaign Analytics

Trend Analysis

Lead Qualification

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Autoresponders

Pipeline Reports

Third-Party Integrations

Campaign Management

Search Marketing

Prospecting Tools

Multivariate Testing

Mac OS

Web browser (OS agnostic)

Windows 8

Windows 10

Professional (for growing businesses): from $900/month (billed annually) - starts at 2500 active contacts, 3 marketing users, and 50 sales users.

Enterprise: from $2,000/month (billed annually) - starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Contact Act-On for a customized quote.
Discounts are available for registered non-profit organizations.

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

Act-On

In Person

Live Online

Webinars

Documentation

Boomtown provides marketing and sales automation solutions for the REAL ESTATE industry. Through Boomtown, brokers can select and customize a lead generation website, track and nurture leads, and monitor team success and sales. The application is SaaS based and can be accessed from an iPad, smartphone, and a tablet.


The automated marketing tools create a way for brokers and agents to stay in touch with prospects and clients so that agents can nurture leads without having to manually track all interactions. The system automatically sends notifications regarding listing updates, so that agents can remain up-to-date with their markets.


Boomtown features advanced website analytics, allowing users to track a prospective buyer's or seller's movements and interactions across the site. Sales analytics include dashboards that can help managers monitor their team’s engagement. The tool allows users to customize their product website and add features like mortgage calculator, home value estimator, price history, property details and property maps.



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