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Act-On vs iPost

Act-On vs iPost

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Overall Rating
4.3 (254)
4.5 (26)
Ease-of-Use
4.1 / 5
4.4 / 5
Value for Money
3.9 / 5
4.5 / 5
Customer Support
4.3 / 5
4.9 / 5
Functionality
4.1 / 5
4.3 / 5
Last Review Written
August 12, 2024
March 28, 2024
Pros/Cons
  • Pros

  • Our sales team loves Act-On, and how much control they have over what they see, and we in marketing love the intuitive interface and the ease of setting up nurturing campaigns.
  • The product is good on its own, and it pairs nicely with Salesforce. The vendor is reliable and provides great service.
  • The team at Act-On are all so helpful. They're friendly, and they do everything they can to assist you and make you successful with the platform.
  • Cons

  • Locked into a major contract, which even with their lack of performance, is tough to leave. Their UI is really, really bad.
  • Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience.
  • Unfortunently there was no integration with our Sage CRM so in ways we were automating but then just creating more manual work on our part because of the lack of integration.
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  • Pros

  • I can quickly set up and deploy a message and get to my audience with great ease and also have a treasure trove of useful data.
  • I always get the help I need to fulfill my clients expectations. Thoughtful training is provided whenever our team requests it and the iPost teams always seem happy to talk to us.
  • We were thrilled with the relative ease of migration and integration across the various platforms. Service was strong, deliverability improved, and business results were there.
  • Cons

  • As a non-technical user, I don't use the platform from that perspective. As a user, I would say some of the opt-out, spam report or undeliverable download reports are trick to use.
  • The system feels a bit clunky at times and often runs very slow. Creating reports within the Email Ticket is incredibly frustrating.
  • Open/click data lags about 12-24 hours behind. If you need to leverage that data more quickly, you're SOL.
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Pricing Range
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Product Demo & Screenshots
Product Demo
Product Screenshot
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Advisor Recommendations & User Awards
FrontRunners

The top products based on usability and customer satisfaction, as rated by user reviews. Check out our full methodology description for more detail.

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FrontRunners

2022

Advisor Recommendations

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Additional Info
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployments
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Support and Training
Support
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos