--- title: "Act-On vs Salesforce Marketing Cloud Account Engagement - 2026 Comparison - Software Advice" description: "Act-On vs Salesforce Marketing Cloud Account Engagement - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization." source_url: "https://www.softwareadvice.com/marketing/act-on-profile/vs/pardot/" page_type: "comparison" language: "en" --- [Home](https://www.softwareadvice.com/) / [Lead Generation Software](https://www.softwareadvice.com/marketing/lead-generation-comparison/) / Act-On vs Salesforce Marketing Cloud Account Engagement Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Updated July 21, 2026 # Act-On vs. Salesforce Marketing Cloud Account Engagement: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Updated July 21, 2026 # Act-On vs. Salesforce Marketing Cloud Account Engagement: 2026 Comparison Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free. Free Expert Guidance Real Human Advice 1M + Businesses Helped Product comparison Compare up to 3 products side-by-side + Add product [](https://www.softwareadvice.com/marketing/act-on-profile/) [Act-On](https://www.softwareadvice.com/marketing/act-on-profile/) 4.3 [(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/) Starting Price $900.00per month Free trial Free version Pros: Not enough reviews Cons: Not enough reviews Who uses Act-On Based on 258 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (18%), Professional Services (17%) and Finance & Accounting (8%) - Top use cases: Email Marketing (4%), Marketing Automation (3%) and Landing Page (2%) 69% of users recommend this product [](https://www.softwareadvice.com/marketing/pardot-profile/) [Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/marketing/pardot-profile/) 4.1 [(650)](https://www.softwareadvice.com/marketing/pardot-profile/reviews/) Starting Price $1250.00per month Free trial Free version Pros: - Marketing Campaigns - Integrations Cons: - Email Sending - Customer Support Who uses Salesforce Marketing Cloud Account Engagement Based on 650 reviews - Popular among: Small businesses - Most common industries: IT & Software Development (31%), Professional Services (14%) and Finance & Accounting (8%) - Top use cases: Email Marketing (10%), Lead Management (6%) and Marketing Automation (6%) 60% of users recommend this product [](https://www.softwareadvice.com/marketing/act-on-profile/) Act-On 4.3 [(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/) [](https://www.softwareadvice.com/marketing/pardot-profile/) Salesforce Marketing Cloud Account Engagement 4.1 [(650)](https://www.softwareadvice.com/marketing/pardot-profile/reviews/) + Add product Add product ## User satisfaction * * * 4.3 Based on 258 reviews Ease of use 4.1 Value for money 3.9 Customer support 4.3 Functionality 4.1 4.1 Based on 650 reviews Ease of use 3.8 Value for money 3.8 Customer support 3.8 Functionality 4.0 Looking for better value for money? Ask an advisor for high-rated alternatives Looking for better value for money? Ask an advisor for high-rated alternatives Looking for better value for money? Ask an advisor for high-rated alternatives ## User interface * * * ## Key features Features selected based on 908 reviews from Lead Generation * * * A/B Testing 3.0 Autoresponders 5.0 Campaign Analytics 4.0 Campaign Scheduling 4.7 CAN-SPAM Compliance 4.5 Contact Management 4.2 A/B Testing 5.0 Autoresponders N/A Campaign Analytics 4.5 Campaign Scheduling 3.9 CAN-SPAM Compliance 4.5 Contact Management 4.1 ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ### Wondering if these products fit your needs? Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes. LexiAdvisor for 8 years ## Integrations * * * [ Microsoft AzureNot enough reviews ](https://www.softwareadvice.com/website-builder/microsoft-azure-profile/)[ Amazon S3Not enough reviews ](https://www.softwareadvice.com/cloud-storage/amazon-s3-profile/)[ Microsoft Power BINot enough reviews ](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/) [ EventbriteNot enough reviews ](https://www.softwareadvice.com/ticketing/eventbrite-profile/)[ Salesforce PlatformNot enough reviews ](https://www.softwareadvice.com/app-development/salesforce-platform-profile/)[ Salesforce Marketing CloudNot enough reviews ](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) ## Reviews * * * Sarah O.Marketing ManagerInsurance, 11-50 employees "I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid." Aug 12, 2024 BR Ben R.Senior Marketing SpecialistComputer Software, 51-200 employees "Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email." Oct 2, 2025 SF Sarah F.Marketing TechnologistE-Learning, 5001-10000 employees "Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows." Jun 1, 2026 SF Sarah F.Marketing TechnologistE-Learning, 5001-10000 employees "UI feels old and outdated." Jun 1, 2026 ## Customer support * * * Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 Chat ## Training options * * * In Person Live Online Webinars Documentation Videos In Person Live Online Webinars Documentation Videos ## Popular Comparisons * * * [Brevo vs Act-On](https://www.softwareadvice.com/marketing/act-on-profile/vs/brevo/)[HubSpot Marketing Hub vs Act-On](https://www.softwareadvice.com/compare/25651-act-on/vs/119437-HubSpot-Marketing/)[HubSpot CRM vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/compare/1854-HubSpot-CRM/vs/145021-pardot/)[Kylas Sales CRM vs Salesforce Marketing Cloud Account Engagement](https://www.softwareadvice.com/marketing/kylas-profile/vs/pardot/)