---
title: "Act-On vs Semrush - 2026 Comparison - Software Advice"
description: "Act-On vs Semrush - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization."
source_url: "https://www.softwareadvice.com/marketing/act-on-profile/vs/semrush/"
page_type: "comparison"
language: "en"
---
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Act-On vs Semrush
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Updated October 21, 2026
# Act-On vs. Semrush: 2026 Comparison
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Updated October 21, 2026
# Act-On vs. Semrush: 2026 Comparison
Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.
Free Expert Guidance
Real Human Advice
1M + Businesses Helped
Product comparison
Compare up to 3 products side-by-side
+
Add product
[](https://www.softwareadvice.com/marketing/act-on-profile/)
[Act-On](https://www.softwareadvice.com/marketing/act-on-profile/)
4.3
[(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)
Starting Price
$900.00per month
Free trial: Not available
Free version: Not available
Pros:
Not enough reviews
Cons:
Not enough reviews
Who uses Act-On
Based on 258 reviews
- Popular among: Small businesses
- Most common industries: IT & Software Development (18%), Professional Services (17%) and Finance & Accounting (8%)
- Top use cases: Email Marketing (4%), Marketing Automation (3%) and Landing Page (2%)
69% of users recommend this product
[](https://www.softwareadvice.com/marketing/semrush-profile/)
[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)
4.6
[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
Starting Price
$139.95per month
Free trial: Available
Free version: Available
Pros:
- SEO
- Competitor Analysis
Cons:
- Pricing
- User Interface
Who uses Semrush
Based on 2330 reviews
- Popular among: Small businesses
- Most common industry: Professional Services (36%)
- Top use cases: SEO (33%), Website Optimization Tools (14%) and Competitive Intelligence (12%)
82% of users recommend this product
[](https://www.softwareadvice.com/marketing/act-on-profile/)
Act-On
4.3
[(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)
[](https://www.softwareadvice.com/marketing/semrush-profile/)
Semrush
4.6
[(2330)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
+
Add product
Add product
## Act-On vs Semrush: At a glance
* * *
Product ratings at a glance
| | Act-On | Semrush |
| --- | --- | --- |
| Overall rating | 4.3
258 reviews | 4.6
2,330 reviews |
| Ease of use | 4.1 | 4.3 |
| Value for money | 3.9 | 4.2 |
| Functionality | 4.1 | 4.6 |
| Customer support | 4.3 | 4.4 |
| Ease of deployment | 3.8 | 4.4 |
Best in comparison
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
Looking for better value for money? Ask an advisor for high-rated alternatives
## User interface
* * *
## Key features
Features selected based on 2,588 reviews from Web Analytics
* * *
A/B Testing
3.0
Autoresponders
5.0
Campaign Analytics
4.0
Campaign Scheduling
4.7
CAN-SPAM Compliance
4.5
Competitive Analysis
N/A
- Engagement Tracking: 4.2
A/B Testing
N/A
Autoresponders
N/A
Campaign Analytics
N/A
Campaign Scheduling
N/A
CAN-SPAM Compliance
N/A
Competitive Analysis
4.5
- Campaign Scheduling: 4.9
- Keyword Filtering: 4.8
- Referral Tracking: 4.8
- Activity Tracking: 4.7
- Website Monitoring: 4.7
- Customizable Branding: 4.6
- Link Analytics: 4.6
- Trend/Problem Indicators: 4.6
- SEO Management: 4.6
- Engagement Tracking: 4.6
- Time on Site Tracking: 4.6
- Reporting/Analytics: 4.6
- Keyword Rank Tracking: 4.6
- Keyword Research Tools: 4.5
- Real-Time Analytics: 4.5
- User Interaction Tracking: 4.5
- Trend Analysis: 4.5
- Conversion Tracking: 4.5
- Monitoring: 4.5
- Keyword Tracking: 4.5
- Customer Journey Mapping: 4.5
- Performance Metrics: 4.5
- Data Import/Export: 4.5
- Competitive Analysis: 4.5
- Automated Publishing: 4.5
- Backlink Monitoring: 4.5
- Visual Analytics: 4.4
- Content Management: 4.4
- Benchmarking: 4.4
- Multi-Channel Data Collection: 4.4
- Campaign Planning: 4.4
- Alerts/Notifications: 4.4
- Social Media Integration: 4.4
- Scheduled/Automated Reports: 4.4
- Web Tracking: 4.4
- Campaign Analytics: 4.4
- Social Media Monitoring: 4.4
- Activity Dashboard: 4.4
- Customizable Reports: 4.4
- Goal Setting/Tracking: 4.4
- Web Traffic Reporting: 4.4
- Website Analytics: 4.4
- Third-Party Integrations: 4.3
- Link Management: 4.3
- Post Scheduling: 4.3
- Audit Management: 4.3
- Reporting & Statistics: 4.3
- Competitor Monitoring: 4.3
- Ad hoc Reporting: 4.3
- Mobile Keywords: 4.3
- Dashboard: 4.3
- Multi-Campaign: 4.3
- Multi-Account Management: 4.3
- Data Visualization: 4.3
- Multi-Channel Distribution: 4.3
- API: 4.2
- Google Analytics Integration: 4.2
- Customizable Templates: 4.2
- For PPC Campaigns: 4.2
- Advertising Management: 4.1
- Localization Automation: 4.1
- Campaign Management: 4.1
- Template Management: 4.1
- Tagging: 4.0
- Multi-Channel Attribution: 3.9
- Multi-Language: 3.9
- Campaign Tracking: 3.9
- Collaboration Tools: 3.7
- Editorial Calendar: 3.6
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
### Wondering if these products fit your needs?
Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.
LexiAdvisor for 8 years
## Integrations
* * *
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[
Google Analytics 360Integration rated 4.6 from 107 reviews
](https://www.softwareadvice.com/bi/google-analytics-profile/)[
TapClicksNot enough reviews
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DataboxNot enough reviews
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## Reviews
* * *
Positive review:
Nikki B.
Aviation Marketing Coordinator
Design, 1001-5000 employees
"Act-On simplifies marketing automation, enhances time management, enables precise tracking, and efficiently strengthens collaboration with our CRM"
Feb 28, 2024
Negative review:
BR
Ben R.
Senior Marketing Specialist
Computer Software, 51-200 employees
"Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email."
Oct 2, 2025
Positive review:
LC
Lucy C.
President of Sales
Cosmetics, 51-200 employees
"We have been able to collect important data concerning our marketing efforts."
Feb 25, 2024
Negative review:
VR
Verified Reviewer
Ceo
Computer Software, 201-500 employees
"The UI/UX is old, it seems like legacy software."
Nov 11, 2022
Positive review:
LC
Lucy C.
President of Sales
Cosmetics, 51-200 employees
"It is quite effective and saves time too."
Feb 25, 2024
Negative review:
VR
Verified Reviewer
CSO
E-Learning, 11-50 employees
"product is slow and outdated"
Jun 7, 2022
[Read all reviews](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)
Positive review:
Palash R.
Graphic design
Design, Self-Employed
"The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly."
May 26, 2026
Negative review:
TM
Theo M.
Founder
Airlines/Aviation, 2-10 employees
"Refunds are explicitly excluded for month to month plans, so a cancellation that silently fails costs you a full month with no recourse."
Sep 14, 2026
Positive review:
KL
Katharina L.
Digital Marketing Manager
Apparel & Fashion, 2-10 employees
"Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators."
Dec 23, 2025
Negative review:
abdul a.
Owner
Transportation/Trucking/Railroad, 2-10 employees
"They gladly take your money, hide behind fine print when you try to leave, and provide the absolute worst support when you ask for fair treatment. If you are thinking about testing this tool, be warned: once they have your card details, they will do everything in their power to keep your money, guarantee or not."
Aug 26, 2026
Positive review:
JR
Jose A R.
SEO Consultant
Information Technology and Services, Self-Employed
"Overall, it saves you a lot of time and work in different areas of digital marketing by centralizing everything on a single platform, with a fairly large database of keywords and backlinks, making it possible to analyze/work on any digital project, whether they are small digital businesses or large projects, their support is quite good, even offering a multitude of training resources and new AI-related features that they are introducing."
Dec 18, 2025
Negative review:
DD
Devinda D.
Digital Marketing Consultant
Telecommunications, 2-10 employees
"It is that there appears to be no flexibility whatsoever, even when a customer requests a refund almost immediately after being charged, cancels the service right away, and receives no meaningful benefit from the paid subscription."
Jun 12, 2026
[Read all reviews](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)
## Customer support
* * *
Act-On
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Available
Chat: Available
Semrush
Email/Help Desk: Available
FAQs/Forum: Available
Knowledge Base: Available
Phone Support: Available
24/7: Not available
Chat: Available
## Training options
* * *
Act-On
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Not available
Semrush
In Person: Available
Live Online: Available
Webinars: Available
Documentation: Available
Videos: Available
## Send this comparison chart to my inbox
## Popular Comparisons
* * *
[Brevo vs Act-On](https://www.softwareadvice.com/marketing/act-on-profile/vs/brevo/)[Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)