# Act-On vs Semrush - 2026 Comparison - Software Advice

> Act-On vs Semrush - See how these products stack up against each other with real user reviews, product feature comparisons and screenshots. Find out which one is best for your organization.

Source: https://www.softwareadvice.com/marketing/act-on-profile/vs/semrush

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Act-On vs Semrush

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

Updated June 22, 2026

# Act-On vs. Semrush: 2026 Comparison

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Updated June 22, 2026

# Act-On vs. Semrush: 2026 Comparison

Skip hours of research. Get your top 5 matches from an expert in 15 minutes, 100% free.

Free Expert Guidance

Real Human Advice

1M + Businesses Helped

Product comparison

Compare up to 3 products side-by-side

+

Add product

[](https://www.softwareadvice.com/marketing/act-on-profile/)

[Act-On](https://www.softwareadvice.com/marketing/act-on-profile/)

4.3

[(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)

Starting Price

$900.00per month

Free trial

Free version

Pros:

Not enough reviews

Cons:

Not enough reviews

Who uses Act-On

Based on 258 reviews

-   Popular among: Small businesses
-   Most common industries: IT & Software Development (18%), Professional Services (17%) and Finance & Accounting (8%)
-   Top use cases: Email Marketing (4%), Marketing Automation (3%) and Landing Page (2%)

69% of users recommend this product

[](https://www.softwareadvice.com/marketing/semrush-profile/)

[Semrush](https://www.softwareadvice.com/marketing/semrush-profile/)

4.6

[(2321)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

Starting Price

$139.95per month

Free trial

Free version

Pros:

-   SEO
-   Competitor Analysis

Cons:

-   Pricing
-   User Interface

Who uses Semrush

Based on 2321 reviews

-   Popular among: Small businesses
-   Most common industry: Professional Services (36%)
-   Top use cases: SEO (33%), Website Optimization Tools (14%) and Competitive Intelligence (12%)

82% of users recommend this product

[](https://www.softwareadvice.com/marketing/act-on-profile/)

Act-On

4.3

[(258)](https://www.softwareadvice.com/marketing/act-on-profile/reviews/)

[](https://www.softwareadvice.com/marketing/semrush-profile/)

Semrush

4.6

[(2321)](https://www.softwareadvice.com/marketing/semrush-profile/reviews/)

+

Add product

Add product

## User satisfaction

* * *

4.3

Based on 258 reviews

Ease of use

4.1

Value for money

3.9

Customer support

4.3

Functionality

4.1

4.6

Based on 2,321 reviews

Ease of use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.6

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

Looking for better value for money? Ask an advisor for high-rated alternatives

## User interface

* * *

## Key features

Features selected based on 2,579 reviews from Content Marketing

* * *

A/B Testing

3.0

Autoresponders

5.0

Campaign Analytics

4.0

Campaign Scheduling

4.7

CAN-SPAM Compliance

4.5

Competitive Analysis

N/A

A/B Testing

N/A

Autoresponders

N/A

Campaign Analytics

N/A

Campaign Scheduling

N/A

CAN-SPAM Compliance

N/A

Competitive Analysis

4.5

### Wondering if these products fit your needs?

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LexiAdvisor for 8 years

### Wondering if these products fit your needs?

Skip the manual research. Talk to a real advisor like Lexi to get a 100% free, personalized shortlist in 15 minutes.

LexiAdvisor for 8 years

## Integrations

* * *

[

Microsoft AzureNot enough reviews

](https://www.softwareadvice.com/website-builder/microsoft-azure-profile/)[

Amazon S3Not enough reviews

](https://www.softwareadvice.com/cloud-storage/amazon-s3-profile/)[

Microsoft Power BINot enough reviews

](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/)

[

Google Analytics 360Integration rated 4.6 from 106 reviews

](https://www.softwareadvice.com/bi/google-analytics-profile/)[

TapClicksNot enough reviews

](https://www.softwareadvice.com/bi/tapanalytics-profile/)[

DataboxNot enough reviews

](https://www.softwareadvice.com/bi/databox-profile/)

## Reviews

* * *

Sarah O.Marketing ManagerInsurance, 11-50 employees

"I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid."

Aug 12, 2024

BR

Ben R.Senior Marketing SpecialistComputer Software, 51-200 employees

"Even as Act-On makes moves to meet the moment, sharing how much email engagement is real, the data is not actionable: I cannot see who really did click on any one email."

Oct 2, 2025

Palash R.Graphic designDesign, Self-Employed

"The platform makes it highly efficient to track organic rankings, audit websites for technical issues, and discover content gaps that boost search visibility significantly."

May 26, 2026

MF

Michael F.SEOMarketing and Advertising, 2-10 employees

"For a confirmed, repeat data integrity failure that made my entire dashboard unusable for days and cost me billable client work."

Jun 18, 2026

## Customer support

* * *

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7

Chat

## Training options

* * *

In Person

Live Online

Webinars

Documentation

Videos

In Person

Live Online

Webinars

Documentation

Videos

## Popular Comparisons

* * *

[Brevo vs Act-On](https://www.softwareadvice.com/marketing/act-on-profile/vs/brevo/)[HubSpot Marketing Hub vs Act-On](https://www.softwareadvice.com/compare/25651-act-on/vs/119437-HubSpot-Marketing/)[Wix vs Semrush](https://www.softwareadvice.com/marketing/semrush-profile/vs/wix/)[AccuRanker vs Semrush](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)